Culture Essence Supports Shoes And Clothing Enterprises To Enhance Brand Value

From Ming Dynasty, late Qing Dynasty and modern times

To the northeast and southwest ethnic minority costumes, a few days ago, the Museum of Chinese men's wear, which included modern Han costume and some ethnic costumes, was officially opened to the public.

Previously, in the domestic textile and garment industry, the Ningbo garment Museum and the Metersbonwe costume museum were built by enterprise leaders. There are red dragonfly group and China shoe culture museum in the footwear industry.

In order to develop new technology, new materials, or introduce international designers, it is common for Quanzhou enterprises to invest hundreds of millions of funds.

In order to find and grasp the unique footprints of China's clothing development over the past several thousand years, the seven wolves invested more than one hundred million yuan to build men's wear Museum and Li Lang's cultural and creative garden this year.

What is the reason why Quanzhou brand enterprises are so generous in the field of culture?

"I am very satisfied with the quality and style of your leather shoes, but I can only give you 90 points, and the other 10 points are cultural added value, which you do not have."

Sixteen years ago, the famous leather shoes designer in Italy made such an appraisal of Red Dragonfly leather shoes.

It is also a question of enhancing the added value of product culture, and it also bothers more than 30 enterprises in Quanzhou.

"In the past, the main focus of the enterprise was on how to make the product quality well. When the accumulation of these technologies has been substantial, the added value of the brand culture is more important."

Seven wolves brand center director Li Hongliang said.

He said that the museum will not only display the history of Chinese men's wear in the ancient men's wear exhibition hall, wolf culture area, and Centennial men's wear exhibition area, but also research and development center, testing laboratory, design production line and other R & D departments will be integrated into the museum. "The future will become the source of inspiration for the company's clothing culture research base and designers."

"At present, the main market of enterprise products is still in China, and the construction of museums is the beginning of enterprises to enhance their brand spirit."

Li Hongliang said that on the basis of twenty or thirty years of corporate culture accumulation, the construction of clothing Museum in traditional industries such as textiles, clothing, shoes and other industries has become an important step for famous domestic enterprises to enhance their brand and product value, and even achieve brand internationalization.

"Building a museum, first of all, is a sort of enterprise's experience and culture.

In understanding oneself, at the same time, included in Chinese clothing inheritance "gene", is the enterprise to Chinese characteristic culture absorption, refining and integration process.

3D scanning custom men's wear takes only 5 hours.

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Behind the culture is the support of all kinds of high and new technologies.

Unlike other local museums that simply collect historical exhibits, Quanzhou enterprises actually move various laboratories into the Museum of clothing.

While displaying history, museums have also become the "experimental fields" for enterprises to make bold attempts in technology and production.

After less than 10 minutes of human body 3D scanning, and 5 hours of design, cutting and sewing, a set of men's clothing can be delivered to the consumer. This is the speed of the 3D scanning system.

By changing the productivity decline caused by the long time sitting production, the lift sewing machine can be used in a small laboratory in the clothing Museum, and the workers in the future can have more choices.

In order to let the product go abroad smoothly and gradually establish a foothold in the European and American markets, the international standard and the American Standard shrinkage tester, color fastness tester and composition analysis equipment are gathered in the national accredited enterprise technology center to detect various new products.

3D scanning system, international standard and American Standard Testing Laboratory, new sewing equipment laboratory and so on. In China Men's wear Museum, China's clothing elements and modern technology integration, such as museum staff, said: "these advanced equipment will lay a foundation for the future high efficiency production process of the enterprise, and Museum cultural elements will give inspiration to the future product design and brand spirit building."