Interview With Guo Wenbin, Deputy General Manager Of Wuxi Run Yi Fashion

Interviewer: I know.

It has an interesting story. Can you tell me the story of this brand?

Guo Wenbin: Thank you for giving us this opportunity, and then let us be able to say, uh, an interview to let you know more about the status of the country in China.

Then what is the brand of the name of "GANESH"? It is a name of India God.

So, in itself, it is an elephant god, so the elephant god is very, very interesting.

To put it simply, that is to say, er, his father is a destroyer, and his mother is a Shiva God. Then after India, both of them do spiritual practice. After that, he goes to the mountains and goes to practice.

His mother was bored, so she changed a child with a trick, that is, her son.

After a year, my son grew up.

Then, when his father came back, he found out that there was a man in the cave, so he cut down the child's head in a rage.

Then he asked his wife after he went back, and his wife said, "Oh, how did you cut my son's head off?"

So very, very sad, so he asked him to save the children.

Then he asked the God, and God said, when you see the first animal, cut it down and put it on your child, then it will revive.

So we all know that elephants are the most common in India, so after seeing the elephant, the elephant cut it down and put it on the child, so the child came back to life.

Because the two God's child is called GANESH, which is the meaning of the elephant god.

Therefore, the elephant god is a very good God. In Southeast Asia, we often see many families worshiping it, so it is the God of wisdom, health and wealth.

Westerners are very curious and very convinced about this kind of reincarnation in the East.

So he believes that when people choose the first garment, there is a causal relationship.

Because the first thing after a lifetime is wrapped by clothes. When you walk, you need to wear your shroud and go into the coffin.

So he felt that when we chose clothes, I would choose this clothes, which was particularly related to this clothing in my previous life. So he used such a state to design his clothes so that everyone could say, uh, appreciate his clothes, and then make the clothes full of soul.

Reporter: indeed, I think in fact, for our girls, we often go shopping and see this dress. At first glance, it seems to feel that it is mine. This is a kind of eye margin.

Actually, I have read the catalogue of the product of this one. I think a lot of them are gorgeous because they are the main printer.

And now the model behind us looks at this dress. It is also a printed pattern composed mainly of a blue, yellow and green red. And the one behind you is mainly blue. Yes, is it actually the consumer group that it is aiming at, perhaps like some young men who are more in love with fashion?

OK: that's the case.

The direction of our design is basically based on some small broken flowers in summer, including these clothes on me, so summer is a more beautiful and beautiful environment. That summer is hot, so our design style has always been taken from some flowers and plants in Southeast Asia, trees, and some designs.

And these are the originals of Italy designers.

In fact, our guests are also divided into two kinds: one is fashion leisure, the usual weekend you can come out, and then go shopping, and then show your own style, a kind of self appreciation, that is, to let more people enjoy the beauty of your dress.

There are also some of them that are more elegant and are for some working people.

Journalist; in fact, I personally prefer printing.

Now, especially in summer, I don't really like to wear that kind of very dull color.

In particular, I am very curious about it. I am very curious about it. It is like a kind of a piece of candy.

Guo Wenbin: Well, our designers are divided into 4 parts. They are all well known designers in Italy, including Trussardi design team, Mason, and Stone Island. So its own design team is still using the top teams in the world to design the designers and integrate them into a design soul and brand direction.

Then, it is said that there is a new idea, and we belong to this new representation of the sense of retro beauty, so we have some design ideas of retro beauty.

Reporter: in fact, I think it is printed clothes. It is very careful to deal with the details of the whole dress, and the choice of fabric.

Because a long time ago, people might think, uh, this dress is very flower. Isn't that a bit vulgar, but the fact that the Lord of the country has not given me such a feeling at all?

I am very curious, that is, how do you check the quality of a product?

Guo Wenbin: OK, our printing basically comes from the design of the India company, its flower pattern, and then there is a district responsible for the design and distribution to India.

We all know that India is the most developed country in the printing and dyeing industry. Therefore, we will have some people in its department to do some quality checks. At the same time, we can see that our printing products are not only simple prints, including the cuffs, necklines, such special designs, but also make our ordinary printed shirts look more sense of design and beauty, and there are also some particularities.

That's one of our characteristics.

Reporter: it is still very important to deal with the details of a garment. Can you tell us about some marketing modes of some brands of the brand?

Guo Wenbin: now it is so. Our current marketing mode is first in a fashion city like Shanghai, and then we have opened some Beijing shops, Changsha, Kunming, Dalian and so on, and then some cities in Jiangsu, Zhejiang and Shanghai are going to carry out.

So in our marketing mode, we use a better store design to bring the trend of our products with the design style of the product, and then use the whole city to radiate its place throughout the whole country.

Reporter: how many stores are there in the country?

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Guo Wenbin: we have about 10 a few days ago, and most of them are provincial capitals. Shanghai has Shanghai nine lights, Parkson.

There are also in Changsha.

Reporter: that is the whole sales situation now?

Guo Wenbin: we should say that sales should be pretty good, because the two years before entering the Chinese market and our sales have always been rising, then our products are different from others.

This is the latest and most advanced road abroad, which provides more choices for men.

Reporter: did you expect to open the store in some cities like Hainan? Because the sea is near, and the climate there is also very hot. Maybe people will accept such a style of clothes.

Guo Wenbin: Yes, we plan to open some stores in Hainan because our products are very suitable for southern style.

That includes some casual shorts, which are all very suitable for the south.

So our plan will develop to the south in about 1 to 2 years, so at present, it is still in the central part of China and our own base camp.

Reporter: actually, it is gorgeous to see the clothes of the Lord of the city, whether it is a grid or this printing. Is that the design of the whole display of the shop itself, like the clothes itself, is particularly brilliant?

Guo Wenbin: Yes, because we ourselves can see that we have many stores. The design of the store basically shows that we use many new LED effects, lighting effects, including some of our distinctive wallpaper. These wallpapers have some retro beauty, and then are also different from some traditional brands, because these wallpaper are all from the latest design of Italy, and the designers are helping BMW and help Benz design company.

Then we can see that there are many colonial designs on our wallpaper, as well as hunting, sailing and so on.

It also means that it is very fond of the past, and applies these design skills to the decoration.

Add some of the modern LED designs, which give our counters a different look.

This can be said to be a more prominent product on the counter, and let the guests feel a new and special new aspect.

Reporter: that's actually like this kind of clothes. In spring and summer, it may be better to design a little bit, because printing, it may be in autumn and winter, then what is your whole style?

Guo Wenbin: now we have two routes in autumn and winter. One is to maintain some designs that are more colorful and relatively stable. Then there is another route: business leisure.

So business and leisure is the mainstream of the domestic market. Then we will add a little bit of business and leisure to our personal style.

Those two pieces are actually part of our current operation.

Reporter: actually, a lot of clothing brands now involve the electricity supplier. Does that happen to them?

Guo Wenbin: Well, at present, we are gradually developing to this area, because the electricity supplier is also the current trend. We are still considering it.

Reporter: has it ever thought that in a big city, such as Beijing or Shanghai, it is a more grand and grand fashion show, can more people know this brand?

Guo Wenbin: Well, when the time is ripe, we will definitely do it.

Reporter: that may be in the next 3 or 5 years, do you have any new promotion plan or a goal, is to achieve that?

Guo Wenbin: we hope that there will be about three or more stores in the major cities in the country in the future. Then, first of all, this is to say that a group of people like us should concentrate on it first, and then make our brand more popularized. At the same time, we will extend the best brand ideas to all parts of the country with the help of the latest design in Italy and the latest brand ideas of.

Because our brand is really a very good design concept.

Reporter: I also believe that the story you told us just now is about the profound meaning of that reincarnation. I also think that this clothing brand may be more different from the men's clothing brand in the market. So today, thank Guo Wenbin for accepting our interview. I hope that caricel may be able to open more and more stores in the future as you mentioned. That's the end of the interview.