The Second Shanghai High-End Brand Underwear Exhibition Airborne "Vitoria Secret"

When Europe and the United States continued to slow down, Asia and other emerging economies were on the opposite side of the road.

China's efforts to raise domestic consumption level gradually pform the world's most populous country from a highly dependent export trade country to the world's largest consumer market.

Refrigerators, mobile phones, cars and clothing enter the market of 1 billion 300 million people. This is a great opportunity for investors. China's pformation is driven by sound economic growth, productivity and personal income improvement, rural urbanization and Chinese consumers' desire for product quality and wealth.

National consumer spending is rising rapidly, and is expected to continue this trend in the next few decades.

Fierce competition has caused the weakness of retail prices and continuously compressed the profits of retailers, forcing them to improve operational efficiency and expand investment in the market to increase the development of stores and improve the purchase rate.

The high level of competition in the first tier cities has driven retailers to expand in the region, including prudent, targeted retailers that have predicted that they will expand more than 1000 new stores and ambitious retailers in 5 years.

At the same time, there are also a steady number of new brands at home and abroad to join in the competition storm.

Chinese consumers are getting richer, but they are also very price conscious.

They are not only inclined to cheap goods, but also willing to pay higher prices for better quality.

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China's rapid economic growth means that everything is changing rapidly, including fashion trends, which means that Chinese consumers' understanding of fashion is quite changeable.

Women are still the main target consumers, not only because of the large per capita consumption of female consumers, but also because Chinese women tend to control their male partner purchase behavior.

Therefore, most markets, even men

And tend to face the demands of women.

Young professional women are the most important consumer segments, and the number and frequency of shopping are the highest.

The future of the Chinese market will continue to grow steadily under the influence of the continuous increase of average wages, the strengthening of consumption power in rural areas and the increase of urban population.

The rise of the urban population has increased population density and allows more consumers to shop and shop in retail stores.

At the same time, in the fierce competition of various industries, the retail price will still be the main disadvantage.

China has truly become the second largest underwear sales country in the world, and many famous international brands want to enter the Chinese market.

At the same time, China's local underwear brands began to rise. Many influential brands began to emerge in the world with their brand influence. China is pferring from a large underwear manufacturing country to a big sales country.

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Now, there are many forms of international brands in China: first, there are national brands in the Chinese mainland market; second, they are divided into different cities, city brands or regional brands; the third form is a number of brands in the same city; and another is that many international brands are in the early stage of opening stores, that is, in the early stage of entering the Chinese market, they are directly managed and responsible by overseas institutions.

The rise of China's local underwear brand will undoubtedly provide conditions for the pfer of China's underwear industry from a big manufacturing country to a big sales country.

International underwear brands are very important to the development of China's underwear market. They are "international heroes".

China's underwear industry has many unknown enterprises in China. Their annual sales volume reaches hundreds of millions of yuan or even billions of yuan. Processing foreign brands is an important source of orders.

In addition to economic benefits, another benefit of these enterprises is the manufacturing level in the forefront of the world.

Hand in hand with the cultural connotations of international brands is the key to fundamentally enhance the quality of Chinese underwear brands, and is also an opportunity for international brands to enter the underwear industry in China.

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The potential of China's underwear market and export growth is huge. Underwear exports to more than 200 countries and regions, and there are 22 markets for foreign exchange earning more than ten million dollars.

There are five markets for foreign exchange earning hundreds of millions of dollars, namely Japan, the European Union, the United States, Hongkong and Romania.

The growth of underwear consumption in mainland China was strong, up to 10% in 2008 and an average growth of 11% in the past five years.

In 2008, the Asian underwear market accounted for 20% of the world's underwear market turnover, the global underwear market grew by 2.9%, the Asian market grew by 8%, and the underwear market in mainland China increased by 10%.

Chinese women spend about 8% of their clothing consumption on underwear. It is estimated that in the next two years, the underwear consumption of Chinese women will increase by 30%.

China's high-end underwear market is expanding.

In the new era, Chinese women have higher purchasing power, so the main underwear brands in mainland China have launched high-end series, especially the high-end European fabrics to attract consumers.

China's underwear market has an annual sales of over 100 billion, and is growing at a rate of nearly 10% per year. In the overall market, women's underwear accounts for 60%, becoming the top priority of the underwear industry.

Unlike women's underwear, China's men's underwear brands grow with the growth of international brands, but foreign brands start from the spire, while domestic brands start from the tower.

In the next few years, it will be a good opportunity for the development of Chinese men's underwear brand. Therefore, we should seize this opportunity to occupy a certain market share in the field of men's underwear and establish its own market position.

The thermal underwear market has experienced too many market sharpening. From advertising war, price war, and war of words, the industry has gradually lost the trust of consumers.

A new era of thermal underwear, which is more pparent and has a smaller profit margin, has led large-scale enterprises to think that only by constantly developing new products can they break through the existing predicament.

After more than 30 years of reform and opening up, Chinese people finally rose up and became masters of the family.

The Chinese consumption pattern, the face engineering follow the wind has passed, and has gradually entered the new stage of the quality and comfort of the products based on the enjoyment of high-end brand glory aura. As the high-end brand underwear exhibition organizer, sincerely hope that our Chinese independent underwear brand can be continuously upgraded to give our consumers healthy, comfortable but fashionable products.