Domestic Textile Exhibition Is Facing A "Big Test" In The Stable Period Of Industry.

"The more quiet the industry is, the more prosperous the exhibition will be."

2012 China International Home Textiles and Accessories Expo (hereinafter referred to as the 2012 home textile exhibition) organizing committee, according to the first half of this year's industry data analysis, the textile industry has changed from rapid development to smooth ahead, but this has no impact on the scale of the exhibition.

Under the situation that the industry's profits are facing downside risks, the current home textiles

The scale of the exhibition has increased by 1 more than last year, and it will reach 12 pavilions.

In August 28th, the 2012 home textile exhibition will be opened at Shanghai New International Expo Center.

It is reported that China international home textile design competition is about to open the curtain on Nantong's opening ceremony.

Yang Zhaohua, President of the China Home Textile Association, explained the theme of "Gui Shang" in explaining the theme of the design competition, which is intended to guide the pformation of China's home textile industry from manufacturing to technology upgrading during the "12th Five-Year" period.

Help enterprises restore confidence

It is understood that most exhibitors expect to get the favor of domestic agents through exhibitors.

Especially this year, when the overall economic situation is not particularly good and prices are rising, consumers will not spend too much money on home textiles even if they are just needed.

This year's home textile exhibition once again expands the scale of the exhibition, providing more space for the display of more brands.

Yang Zhaohua said that the purpose of this year's exhibition is to help businesses restore confidence.

Due to the slow development of the whole industry in the first half of the year, and the failure of many industry exhibitions in the first half of the year, many enterprises have little confidence in the second half of the year.

According to statistics, the main business of home textiles increased by 15% in the first half of the year, and the volume of export volume rose. The cluster was also good. Yuhang, marijuana, Gaoyang and perishi bridge were all growing and breakthroughs.

Now, the main difficulty facing the industry is the narrowing of profit margins.

As raw material prices, labor and logistics costs rise, business sales are growing, but profits have fallen year by year.

However, due to the previous 10 years, the home textile industry has been in a state of high growth, and now the slowdown will not affect the healthy development of the industry.

Therefore, it is particularly important to restore business confidence and enhance dealer confidence at this time.

What is most lacking now is a platform that enables us to understand the real market situation and communicate with each other in a timely manner, so that brand dealers and distributors can work together to further promote the development of the home textile market.

Expand channel terminal

Terminals, channels, investment, these key words, often become a measure of enterprise exhibitors, especially bedside enterprises, more willing to recruit the number of franchisees to measure the income and market benefits of an industry exhibition.

The Organizing Committee of the home textile exhibition focuses more on the expansion and development of the trade terminal, attracting the intention to join the business for home textile enterprises.

It is learnt that the Organizing Committee of home textile exhibition will increase cooperation with chain operations, commercial department stores and other organizations, and dig deeper into the business field.

WAL-MART, Carrefour and other large buyers and retailers will continue to watch the exhibition and look for new partners in the exhibition.

The participation of the home textile exhibition is a microcosm of the home textile industry. To some extent, it is even a market. Home textile enterprises can establish and maintain relations with stakeholders in the exhibition, harmonize customer relationship and establish the overall image of the enterprise.

At the same time, through the information channel and network provided by the home textile exhibition organizing committee, enterprises can communicate directly with the target customers in a very short time. They can send product information to specific customers and get instant response from customers.

Insiders say that the increasingly mature home textile exhibition has more and more penetrating effect on modern marketing, and many home textile enterprises regard exhibition marketing as a sharp edge to expand the market.