Guangzhou International Fashion Festival And Guangzhou Fashion Week Fashion Feast September

It is reported that 6-9 days in September 2012, 4 days of @ Guangdong

-2012 Guangzhou International Fashion Festival and fashion week will be held at the Pazhou Exhibition Hall of the China Import and Export Fair, the largest exhibition in Asia. The exhibition will be hosted by the Guangzhou Municipal People's government, Guangzhou.

Jointly organized by trade association, Guangzhou economic and Trade Exhibition Service Center and professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd.

Dragon year fashion feast staged in September

Exhibition overview

Key words: Pazhou Exhibition Hall, industrial cluster, 40000 square meters, 100000 professional spectators

It is reported that on the 6-9 day of September 2012, the 4 day Cantonese fashion -2012 Guangzhou International Fashion Festival and fashion week will be held at the Pazhou Exhibition Hall of the China Import and Export Fair, the largest exhibition hall in Asia. The exhibition will be hosted by the Guangzhou Municipal People's government, jointly organized by the Guangzhou apparel industry association, Guangzhou economic and Trade Exhibition Service Center and the professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd.

In the Pearl River Delta regional garment industry development plan outline, it is clearly pointed out that the future layout of the Pearl River Delta garment industry will take Guangzhou and Shenzhen as the leading role, and develop the clothing industry headquarters economy and the fashion creative industry, and become the fashion fashion center of the whole country.

Wan Qingliang, Secretary of the Guangzhou municipal Party committee, appointed the mayor when he was mayor. He proposed to polish the gold lettered signboard of the textile and clothing industry in Guangdong. Therefore, the clothing festival was restarted after four years and received the strong support of the municipal government. The municipal government decided to host the costume Festival to conform to the innovation and upgrading of the garment industry in Guangdong, and to enhance the fashionable position of Guangzhou and create the Asian fashion capital.

Guangzhou is the starting point of the "maritime Silk Road". Guangdong has more than 30 thousand garment enterprises, and has formed 26 garment industrial clusters. Garment production accounts for 4 of the national clothing output. Only Liuhua business circle in Guangzhou has 34 specialized clothing markets, becoming the world's largest garment production base and circulation base.

There are nearly ten thousand clothing brands operating at the same time, with retail sales of over 10 billion per year.

With the improvement of economic level, National

With increasing purchasing power, China has surpassed Japan as the second largest luxury consumer after the US.

From the perspective of clothing industry, the purchasing consciousness of Chinese clothing brands, including Guangdong, has gradually increased. The huge demand for fashion consumption has provided a solid foundation for market economy in the construction of international fashion in Guangzhou.

Therefore, international clothing brands have rushed to enter the Chinese market in order to seize the opportunity.

In the past, garment enterprises, mainly OEM, have been seeking pformation, increasing brand value and seeking a high profit clothing market.

The exhibition is located in a professional brand exhibition. It is divided into two parts: static exhibition hall and dynamic fashion week.

The static exhibition hall has four major museums and seven major districts, totaling forty thousand square meters.

The four major museums include the international brand hall on the first floor, the tidal brand hall, the two floor textile and garment equipment and the OEM OEM processing hall, the surface accessories and the fashion show hall.

The seven major areas include men's wear area, jeans and leisure sportswear area, women's wear and wedding dress evening area, underwear and home wear area, children's wear area, fashion dress resource area, innovation design gallery and popular trend release area.

This exhibition covers the entire industrial chain of clothing. Besides brand clothing enterprises, OEM, textile garment equipment and surface accessories are displayed simultaneously. This will help exhibitors to exchange knowledge with the equipment and accessories enterprises in the same field, and provide the best place for enterprises to update equipment, purchase accessories and find processing partners.

The part of the dynamic Guangzhou fashion week is held in the same period as the static display. It is held at the five star hotel near the two floor of the exhibition hall and nearby. It is easy to invite professional spectators to attend the show and after the fashion show, customers are invited to return to the static Hall for further discussion and docking.

The exhibition also set up an innovative design gallery to provide a docking platform for excellent designers and enterprises.

Provide excellent source of designers for multi brand and original strategy.

In the "Journal", it will also specially recommend excellent designers to recommend sections.

To help enterprises cope with the situation of rising prices of raw materials and increasing labor costs, we should use multi brand strategy and originality to deal with them.

The clothing festival is expected to attract more than 600 high-end apparel and garment brand enterprises, accessories and equipment exhibitors in over 10 countries and regions. The 100 thousand global agents, department stores, buyers and traders will attend the conference.

In twentieth Century, the formation of Milan Fashion Center changed the status of Italy as a garment processing country in France. The development of New York's fashion industry pformed the United States from the big buyer of European fashion to one of the world's fashion centers. Paris, as an old fashion center, maintained the status of the French fashion empire.

Guangzhou's rapid growth of urban economy, excellent geographical location, good basic environment, clothing processing, production, export, service and supporting industries have a long history, unique fashion culture atmosphere, huge fashion consumption ability. I believe we are fully capable of making Guangzhou the fashion capital of Asia.

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Exhibition positioning

Keywords: professional brand international fashion

"Three main and one subsidiary", one is the middle and high-end brand agents joining in business and trade negotiations, brand display, and docking with department stores, which is the booster and incubator of brand pformation and upgrading, and the two is docking with international and domestic designers and brand enterprises, so that designers can complete the perfect docking with enterprises and the market. Three is to help international brands develop the Chinese market, and become the bridgehead for international brands to enter the South China market. Four is supplemented by the purchase of this platform by international purchasers. After all, there are Canton Fair in Guangzhou. After all, there is a Canton Fair. Our exhibition should identify its own differentiated positioning instead of everything. Therefore, from the function of export, this dress Festival is only a supplement, not a major one. The clothing festival is located in professional exhibitions and declined retail.

To build Guangzhou into an international fashion city and build Guangzhou into Asia's "fashion capital" will also greatly enhance the scale and competitiveness of Guangzhou's fashion industry, and absorb and cultivate a number of professional designers who can meet the needs of the international market and enterprises with world-class clothing.

They will become the backbone of Guangzhou's urban industry, thus promoting the upgrading and improvement of the urban industry.

And other areas to build independent museums independently, and docking with local industrial base associations, industrial parks or government to create a professional forum.

In five years, the total scale of the exhibition will reach 100 thousand square meters and become the first professional exhibition of garment in South China. We will seek our own regional characteristics and differential positioning, highlight south Guangdong, radiate South China to Southeast Asia, and then affect the whole world.

At present, the total area of the booth is expected to exceed 60%. At the same time, the invitation of overseas brands will be increased. At present, the chambers of Commerce in Germany, the United States, Italy, Spain, Korea, Argentina, Brazil and other countries are going through the details of the group's participation in the exhibition and visiting the procurement. It is estimated that the overseas brand exhibiting area is close to 10000 square meters.

Strong publicity

Keywords: publicity alliance buyer database @ Cantonese fashion

There are 10 channels for the strong publicity of the Guangdong fashion -2012 Guangzhou International Fashion Festival and the Guangzhou fashion week. 44 initiatives to fully cover the industry of the textile and garment industry all over the world, in summary, are mainly promoted from four main aspects:

(1) publicity of professional media, such as professional websites and professional magazines.

At present, there are more than 100 professional magazines and professional websites that have been implemented at home and abroad. Baidu has searched more than 300 pieces of news about Guangdong fashion dress Festival, covering more than 5 million professional readers and professional buyers.

(2) in the coming month or so, we will focus on mass media publicity, such as television, radio, newspapers, portals and so on.

In the near future, the mainstream media will be invited to take part in the thematic discussion on dress culture.

(3) inviting buyers from all walks of life, Hong Kong, Macao and Taiwan clothing association, department store business association, middle and high-end department store, professional market, French and Italian Chamber of Commerce, etc.

The organizing committee has accumulated 578 thousand distributors' data and international buyers, which is also the core competitiveness of this clothing festival.

Guangzhou major professional clothing wholesale market, industrial park, brand convergence clothing commercial building will be the branch of the clothing festival, with the main meeting, sharing the clothing festival radiation and purchasing traders, the organizing committee will also send invitation letters of 600 thousand copies through SMS, fax, mail, telephone, and other large international exhibition points to the world.

On March 26-29, CHIC, the organizing committee sent a strong lineup and professional team to the conference. The exhibitors and all professional spectators sent out nearly one hundred thousand Guangzhou clothing festival information and tickets.

For the agents selected and recommended by the department stores and the head of the investment department, the conference will provide value-added services to the main responsible persons through the form of free accommodation, while organizing seminars for the head of the department store and the brand to salon during the exhibition.

(4) this exhibition will also focus on the promotion of new media such as Sina official micro-blog.

Micro-blog has become the fastest way to spread in addition to live broadcasting.

Sina landers landed on Sina micro-blog. As long as they search for "Guangdong fashion", they will be able to find the official micro-blog of "Guangdong fashion Guangzhou International Fashion Festival". At present, micro-blog has just started and has more than 30000 fans. It has attracted wide attention from many businessmen, designers, brands and professionals in the industry.

Exhibition features

Keywords: professional international fashion simultaneous activities

The exhibition features:

1, professional.

This clothing festival is guaranteed by the two major government agencies of the Guangzhou apparel industry association and Guangzhou economic and Trade Exhibition Service Center. It has inherited the rich experience of previous GARMENT FESTIVAL operation and laid a good foundation. In addition, this year joined the professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd., and invited the professional exhibition organizers to be responsible for the planning, organization and implementation of the whole activity. In accordance with the professionalization and marketization operation ideas, the professional audience's invitation and precise publicity were focused on as a confidence guarantee for exhibitors.

It is reported that before the launch, the organizing committee's planning team will invite professional exhibitors and exhibition designers to provide free training courses for exhibitors to participate in the exhibition. At the same time, exhibitors will be provided with full time attentive exhibitors for exhibitors before and after the exhibition.

2, international.

In recent years, the focus of the global economy has shifted to Asia, especially China. Therefore, the global garment enterprises no longer regard China as an opponent and a processing plant, but regard it as the object of market development, because the Chinese face has become a symbol of wealth, and the huge market potential attracts many international brands to tap the Chinese market.

The exhibition has an International Pavilion of 10000 square meters.

At the same time, we will invite more than 10000 garment industry purchasers from over 20 countries including overseas professional media, government websites, Ministry of commerce website, Consulate General and chamber of Commerce.

From exhibitors to purchasers to site layout, reception and service, it truly reflects internationalization.

Moreover, the layout of the International Pavilion and the decoration of the booth are in line with the international standards. It reflects and advocates a concise, high-end, environment-friendly and comfortable style, setting up a warm International Exhibition Hall rest and negotiation area, and specially setting up an overseas buyer's access channel.

3, fashion.

This fashion festival will focus on the theme of fashion city from exhibitors to designers, activities in the same period, forums, and around the core of fashion. It will build the concept of fashion capital in Guangzhou. It will be called "Guangdong fashion" as the abbreviation of the exhibition. Combined with the promotion of micro-blog, Guangdong fashion will become popular among the people and widely recognized in the industry.

In the same period, we will also hold the China Fashion character selection and award ceremony, micro-blog fashion designers' hand-held pictures, cooperate with the general merchandise business association to host the colorful Chinese Clothing Brand Summit Forum, the national dress culture week, the top overseas brand show and other colorful activities of the same period. Guangzhou's textile and garment professional market will become the venue of the symposium, synchronize and share the audience.