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    New Highlights Of "Building Economy"

    2012/9/12 9:04:00 14

    Office BuildingClothing"Building Economy"

     

    No style, only habit, generous is the first choice, not too many colors, not complex style, firmly believe that the more simple and elegant.


    This is the self introduction of a foreign trade clothing store located in a commercial and residential building near Guanyin Bridge of Jiangbei. Its name is also very interesting, and it is called "clothing and soliciting guests".

    More than two months ago, Huang Yansong, a shopkeeper, discovered the potential of Chongqing's "building economy" in a casual shopping.


      

    I wanted to go shopping.

    clothing


    Huang Yansong, 38, is from Shanghai. He returned to Chongqing a year ago with his wife, locking the direction of entrepreneurship to dress.


    "The first thing I think about is to enter the store to sell brand clothes. I have a friend who is a sweater factory in Shanghai. I want to represent his brand."

    Huang Yansong said he tried to communicate with several shopping malls, but eventually failed. The reason was that the start-up capital needed was too great.


    "The rental of shopping malls is very expensive, plus management fees, advertising fees, bar code fees and some miscellaneous activities, I simply can not afford it."

    After thinking about it, Huang Yansong abandoned the idea of entering the shopping mall.


    Found that the threshold of open shop is low.


    More than two months ago, Huang Yansong was busy looking for the right shops everywhere. He locked his eyes around the Guanyin Bridge. "Here's a big flow of people, and there are many office buildings nearby, and my style of clothing is suitable for small white-collar workers."


      

    Huang Yan Song

    He said that he did not need a large area of shops, thirty or forty square meters were enough, and his shop was mainly leisure style, the general requirements for the flow of people, mainly for sale to familiar customers.

    After several days of search, he did not find the right shops.


    "When I was worried, my friend took me to a commercial office building near Guanyin Bridge. I couldn't see it. There were hundreds of shops in the small building, everything from clothing to food, just like a big shopping mall."

    Huang Yansong said that he spent the next few days wandering around the building and found that there was a lot of traffic in every shop, and most of them were regular customers, which is also suitable for Huangyan pine.


    Monthly sales have reached 20 thousand.


    Today, Huang Yansong's shop has opened shop for more than two months, and business is booming.

    "The traffic volume is mainly concentrated on every working day after work, and the small shop workers who visit my shop are mainly small white-collar workers, and now there are 10 fixed guests."

    Huang Yansong said.


    Mention

    Management

    Huang Yansong seemed very excited. He said business was "better than expected".

    "In the first month of sales, sales reached 20 thousand yuan, and now it is on the rise. I am very optimistic."

    Huangyan Song said that after the development of Jiangbei store to about 50 fixed customers, he would consider opening branches in other apartment buildings in Jiangbei.


    User interaction >


    M-LiNan: women are trouble. Today, after dinner, they go to shop to buy cosmetics, which is cheaper.

    Old fire!


    Cuttlefish: Oh, oh, then, my house has great potential for appreciation.

    No wonder the nine street high house "building economy" is intended to drive the entire area of the building's economic development, so we are not the first to eat crab.

    First come, first served.


    Apple girl: ha ha, look at the house is love at first sight.

    In fact, buying the house of investment is to see the lot. The nine street high house has lots of Huang Nai residence in the lot, and the next 10 minutes walk to the North City street. There are lots and lots of people.


    Specificity: I am a visual design worker. I need 50 square meters. Recently, I am trying to find a suitable business building. People are looking for a crazy place. They are not too big, too expensive, cheap places and old fire. Listen to everyone, you must go to the nine street high house tomorrow.


    Interview dialogue >


    "Open shop must have the advantage of supply."


    Reporter: Although you don't have a long time to start a business, there are plenty of preparatory work in advance. What do you think is the most important problem to open shop?


    Huang Yansong: it is more difficult to open a shop than to open a shop. Sales mainly depend on familiar customers, so the products must be better.

    I think there are three problems that need to be solved in opening a shop. The first is the sales content, that is, the product must have its own characteristics. The second is the price advantage. The price of the shop must be lower than that of the shops. It is necessary to ensure the supply of goods of one hand. Third is the quality of the shopkeeper. It is necessary to have certain professional knowledge, such as selling clothes, and must know how to match.


    Reporter: will you consider changing the shop into a commercial store? Why?


    Huangyan pine: it will not be considered for the time being. Now we have to make Jiangbei store well, and the performance in the past two months is not bad.

    As for the building business, maybe in the future, when it develops very well, it will consider opening the branches of commercial shops, but I will never give up shop in the building. After all, this is where I started.

    Like now my small shop, more than 30 square meters, the monthly rent less than 2000 yuan, and in our downstairs the same size commercial shop, the price will be doubled two or three times.


    Reporter: what advice do you have for the later entrepreneurs in the location of the shop?


    Huangyan pine: if it's a building store, I suggest choosing a commercial and residential building near the business circle.

    In addition, I also suggest choosing items with landmark features, which will be easy for others to introduce, and customers who first arrive at stores are also very easy to find.


    It's cheaper to buy things upstairs.


    Organized by the Chongqing morning post, the nine Street business and the second real estate network co sponsored the "discovery economy" business dream big collection activities since its launch, has been well received by readers and netizens.

    On the second site, netizens exchange their ideas or entrepreneurial stories through words, pictures or videos. Many netizens also discuss the building economy. Netizens "M-LiNan" say that women around the world love to climb up the floor to buy cosmetics, and think that the price of goods will be cheaper than other places. "Women are trouble. Today, after dinner, they go to shop to buy cosmetics, which is cheaper.

    "Old fire!" "M-LiNan" left a message on the second website.

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