Costume Designer'S Necessary Knowledge And Ability

　　 1. the sense of color of fabric, this is clothing Designer The most basic;

2., grasp the sense of beauty.

3, the understanding of the human body, because clothes It's for people. Nowadays, clothing is becoming more and more individualized. Therefore, a good designer should be able to express his ideas and ideas, as well as his understanding of beauty, and communicate with others so as to convey his personal knowledge and ideas to others and be recognized.

In addition, the design must understand the characteristics of all kinds of fabrics. These are all basic things, and also as one. Fashion Designer Must have.

Masters often cultivate students' abilities from two aspects.

One is to cultivate students' creative quality, so long as they cultivate students' fashion. Clothes & Accessories The ability to carry out creative design while teaching industrial technology and business knowledge. Through systematic training of clothing history, fashion collocation and international fashion trend, students have the creative design thinking and sensitive feelings towards the international fashion trend. The introduction of business is necessary to enable students to understand the basic rules of the commercial action in the fashion industry, making it not only the creator of high fashion, but also the operator who participates in the fashion market operation, and is always linked to the market.

The two is the training of students' production skills. Through professional learning such as stereotactic, plate making, template zooming and sewing production, students can master the production skills of high fashion garments and put their fashion design into practice. And through the learning and movement of computer related software, students can skillfully make use of modern tools to achieve independent production of high fashion garments. Besides, they have a good language foundation through two years of English teaching by foreign teachers, which will facilitate their direct acceptance of the most advanced international popular information.

　　 Designer Some problems that should not be overlooked

There are two kinds of design: when it relates to the existing works, it becomes a benign design; when it is associated with fantasy and future, it becomes creative design. Regardless of the former or the latter, design is inseparable from the accumulation of life. It is a blend of rationality and sensibility. It can not be denied that excellent design works originate from designers with "good mentality + superior life + cool thinking + absolute confidence + deep culture".

Salesmen and salesmen sell products to customers while designers sell themselves. Their selling points - inspiration, wisdom and thinking - is a treasure and a distinction between design and design. It is a sad thing to leave a good attitude, at least for the designer. This makes it difficult for him to balance himself all day, to experience life, to integrate into life, to refine life and then to improve life. Life is already in a mess. How can we be in a good mood for design? The spark of inspiration will never burst in the hay. The superior life may be a bit absolute, but imagine that in a spacious and bright cafe, you feel the strong smell of Italy latte, scribble graffiti on the manuscript paper, stop pending a cup of coffee, and slam the busy people through the window, slant on the soft sofa, no one will interrupt your thoughts, interfere with you, and disturb you, but your inspiration will be close to you.

Think again, if you are squeezed into a four or five square meter office, the staff of one room, the information of one house, the smoke of a house and the noise of a house, I am afraid it is very difficult to squeeze out fresh inspiration. In my opinion, a good attitude and superior life are like twin sisters. I am not advocating petty bourgeois sentiment, emphasizing the conditionality of objective conditions, and denying that there is no excellent design work in civilian life. What I want to say is that "the influence of superior life on the design of outstanding works is not to be overlooked."

In fact, we are equal to the world's first-class design masters in the simple use of design elements. The same point, line, surface, body, same color, same design rule, why do we not reach their height? Apart from "opportunity" and "culture", "calm and independent thinking" is the key. Urban life is helpless and complicated. If a truly good designer is not drowned by a "busy" word, he will be idle, calm down, maintain his own sky and think independently. If you shut yourself up once in a while, be a frog in a well.

　 The present design is not worth a lot of money. The printing fee includes the design fee, not the printing cost. Market Sales promotion - buy one get one free! Design is not as important as it used to be. Why?

The design has not depreciated, is the designer has depreciated. There are too many irresponsible designers. It is a great joke to have a picture in hand and a few typefaces to complete the design. A picture plus a few lines is a collage, not a typesetting. No layout, no comparison, no visual process. It's important to make money with fast guns and fast guns. It is not important to have creativity, so long as the work is full of hype, it will be done in the form of "jumping out". Pay attention to the leaflets, DM and brochures we receive. Quite a number is this masterpiece. Naturally, design is not worth a penniless. The existence of such designers is a blasphemy for design and a waste of design elements. When the designer is eager for quick success, instant benefit, desire to lose heart and selfish desire to expand, the design itself is not pure and has been out of shape.

Design knowledge resource network

Really good designers tend to be "stingy" and use every element carefully. Because they are rational to test, "wasting is crime", "less is more", they will warn you like this.

The imitation in design is also understandable, because worship and aspiration are normal psychology. Influenced by the style of a certain master and so and so, there are traces in his works, which is not equivalent to plagiarism. Plagiarism is robbed, and it is shameless because it has stolen other people's treasures. Since we have the same design elements as world-class designers, why not use them to express themselves and sell themselves? Originality is of great importance to designers. It can make design works with vitality, not assimilated, not duplicated, and without originality. Designers must be confident and believe in their personal beliefs, experience, vision and taste, and respect individuality and individuality. Of course, insisting on reason must be justified. If it is purely for the sake of popularity, it is wrong to make a difference. The designer is not a gong but attracts all the juggling people.

The emergence of digital technology has epoch-making significance. The traditional paper, pen and compasses have been replaced by keyboard and mouse. The complex operation and precise mapping can be done by computers. But at the same time, the digital age has a disastrous significance for inspiring inspiration. Any stupid idea can be handled professionally and very loud. On the one hand, assisting designers to accomplish brilliant ideas, on the one hand, engulfing their thoughts and making them lazy in thinking. Good designers can't rely entirely on digital technology. At best, it is only a producer and skilled worker. I must always remind myself that "I am an excellent designer, and improving ideas is far more important than updating them." With the advantage of saving money, about eighty or ninety percent of things are better than others. Don't let too many technical problems bother us and block design thinking. {page_break}

　　 One Fashion Designer Things to master:

1. Painting foundation and modeling ability

Painting foundation and modeling ability are one of the basic skills of fashion designers. Of course, some of the previous masters didn't draw pictures, but he needed to be more outstanding in other aspects. However, some people can not express their design ideas in the form of painting even though they are systematically learning and training in schools, which will bring great difficulties to their creation. Only with a good foundation of painting can we express the designer's creative concept accurately in the form of painting through the expressive ability of design. On the other hand, we can also appreciate the beauty of rhythm and rhyme in the process of design, so as to inspire the designer's inspiration. In the early twentieth Century, Bauhaus once proposed that the purpose of design is "human rather than product", especially clothing, which is the external covering of human body, and has close relationship with human body. As designers only have an accurate and comprehensive understanding of the proportions of human body in order to express the beauty of human body in a better and three-dimensional way, this is the basis of design.

2. Rich imagination.

Originality and imagination are the wings of fashion designers. Designers with no imaginative skills can only be called craftsmen or tailors, but can not be called real design cities. The essence of design is creation, which involves innovation and uniqueness. Natural flowers, birds and trees, ornaments and objects around us, rich ethnic and Folk Themes, music, dance, poetry, literature and even modern way of life can give us good inspiration and inspiration. For thousands of years, the long history of clothing has left us with valuable wealth because of the rich imagination and creative spirit of our predecessors. In the history of Western costume design, the designer clothing designers who have attracted much attention have redesigned their ingenuity with their unique creativity and imagination. In particular, in 1930s, the influential female designer of Italy, Xia Bo Li Li, was going to shoes Sub design Hat Buckle on the top of the head, the pocket design drawer, its rich imagination and image humor, bold and unique design style is highly respected by later generations.

3, to grasp the style, color and fabric of clothing styles, colors and fabrics are the three basic elements of clothing design.

The style of clothing is the external contour modeling and component detail modeling of clothing, which is the basis of design change. The external contour modeling consists of the length and latitude of the garment, including waist line, skirt length, shoulder width and hem looseness. The most common contour models are "A", "X", T, H and O. The external contour of clothing shapes the lines of clothing and directly determines the popularity of styles. The detail of the parts is the design of collar, sleeve, pocket, cutting structure, even pleats, zippers and buttons. The color change of clothing is the most striking part of design. The color of clothing is the easiest way to express design feelings and is easy to be accepted by consumers. Hot red, bright yellow, quiet blue, holy pendulum, solid gray, hard black, each color of clothing has rich emotional representation, giving people rich connotation of association. Besides, there are color, intensity, cold and warm, soft and hard colors. Of course, color can also help us to get a sense of taste and smell. Mastering and applying the characteristics of the fabric is the important condition that the immature designer should have. The designer should first understand the difference between the thickness, the hardness, the hardness, the smoothness and the smoothness of the fabric. Through the different drape, luster, sense of depth, elasticity and sag of the fabric, the designer will have a careful understanding of the style and the brand difference, and use it flexibly in the design. The various styles of clothing design are not only displayed on the design drawings, but also are achieved by various fabrics and cutting techniques. Skillfully mastering and applying fabric design will be handy. The three parts of style, color and fabric are indispensable to designers. The basic knowledge of style, color and fabric can also reflect the aesthetic taste, taste and artistic skills of a designer to a certain extent.

4, the understanding of structural design, tailoring and sewing, as well as the study of structural design and tailoring techniques, is also the basic knowledge of fashion designers.

Structural design is part of the style design. The various styles of clothing are actually completed through tailoring and changing the size itself. If you do not know the fabric, structure and tailoring, the design can only be "on paper". Do not think that in the company, the structural design and tailoring is a matter of printing master. The designers who only draw pictures and do not know how to print are definitely not a perfect and mature designer. Without knowing the pattern and structural changes, the design will be unreasonable, immature and even impossible. Students in schools often encounter such problems. Because they can not play the edition, they can only ask masters to play the edition, but they draw a kind of effect. They are totally out of shape and fail to achieve the desired results. This shows that the plate itself directly determines the shape and overall effect of the garment. In twentieth Century, many masters started directly from the tailoring and structure of clothing, and used them as very important design languages, such as Barron, Langman, Viv Omette, Mitsumoto Teruji, etc. As we can see from the works of the masters of the Department, the design of clothing is rich in meaning and expressive. Its deep, implicit and unpublicized style is worth carefully savoring. If we are not proficient in tailoring and structural design, our appreciation of the work will only stay on the superficial surface, and the design can only be an empty shelf and can not withstand scrutiny and trial. Sewing is also the key to dress design. The various sewing skills and methods we do not understand will also affect our learning of structural design and tailoring. The way and effect of sewing are also part of the design. Different sewing methods can produce different appearance effects and even special texture effects. Some designers try to use the "sewing effect" as the design language to try new effects, which is very popular in sincerity design. This requires designers to be familiar with all kinds of processing equipment and garment sewing machines in the clothing industry, and know the knitting and weaving processes well.

5. Understanding the theory and history of fashion design.

The primary stage of costume design is mastering some basic skills and skills. The most important thing for successful fashion designers is to have a design mind and keen creative thinking. It is far from enough to grasp basic skills and draw beautiful picture. Nowadays, the clothing design major of art colleges and universities all have clothing theory courses. Through these courses, students can understand the theoretical knowledge of Chinese and foreign art history, design history, clothing history and costumes aesthetics, and at the same time, broaden students' horizons, broaden their design ideas and inspire their design inspiration. In particular, learning the history of Chinese and foreign clothing development, its long history of clothing evolution can provide us with many design inspiration. Ancient Egyptian style, ancient Greek style, Gothic style, Baroque and Rococo style are everywhere in the works of modern fashion masters. Only by understanding the history of the development of Chinese and Western clothing and understanding the evolution of modern clothing can we base our design history on the modern and predict the future. Understanding changes in the development of Chinese and Western clothing will also make you feel better.

Deeply understand the differences between Chinese and Western costumes, the city itself understands how the Oriental fashion designers should face western dress, how to embody the national style in design, and how to win a place in the world stage.

6. Understanding and mastering the history of garment development and master style in twentieth Century.

The history of garment development and the style of masters in twentieth Century are a shortcut for fashion designers. From CHANNEL in the early twentieth Century to Galliano in the early part of this century, every designer has left us a constant beauty in the history of clothing: 20, 30s, elegant and romantic low back dress, elegant fashion in 50s, 60, 70s rebel weird Hippie / Punk dress, 80s wide shoulders, loose body masculine professional women's wear, 90s sweet lace, perspective dress... Only by studying the development history of clothing in twentieth Century can we understand the design style and artistic expression of the masters of that era and draw on their own costume design. From 80 to 90s twentieth Century, the German design master Karl Lagafell was the chief designer of CHANNEL company. In order to reverse the plight of CHANNEL company and inject new vitality into it, Karl Lagafell first began to familiarity with the design style of Xia Nile brand and to each style in CHANNEL's decades of history. After fully understanding the style and design history of CHANNEL, Karl Lagafell changed the dull and monotonous CHANNEL set, launched the 90s pastel and sexy CHANNEL suit, made the CHANNEL dress up again and won the love of young women again, thus restoring the vitality of CHANNEL products. It can be seen that every designer has to make considerable efforts to make the design works recognized and successful.

7. Understand marketing and consumer psychology.

A successful designer should first succeed in the market and standardize his own design style and route according to the brand positioning of the company. At the same time, Karl Lagafell served as the chief designer of three famous international brands such as Chanel, fittie and Croye. When designing and designing each brand, he took the brand positioning as the criterion and publicized 3 different brand styles, and was praised as "genius designer". Finally, fashion designers should show their value in the market. Only by truly understanding the market, understanding the purchasing psychology of consumers, mastering the true market popularity, rather than the rational trend promulgated in fashion magazines. With the perfect combination of design and technology, and with proper marketing channels, the clothing can be accepted by consumers through sales, and truly reflects its value, so that the whole process of garment design is successfully completed. The difference between young designers and mature fashion designers who just stepped out of the school gate is that the former lacks sufficient knowledge and experience for the market. As a novice, you should familiarise yourself with the work in the shortest time after graduation or graduation, including brand style, market positioning, competitive brand profile, the changing fashion design styles of different seasons, the differences between different cities, the acceptance of fashion and popularity of the consumer oriented groups, and when to launch new products, how to launch, and what price to launch. After these practices and experiences, you can become a "proficient" in fashion design. As a training institution for garment professionals, clothing colleges and universities should renew their ideas, emancipate their minds and open schools. Designers can combine business and teaching with enterprises, combine with market and brand, so as to train students' practical operation ability. In order to achieve this goal, I have made a great adjustment in the design course of the fourth years of clothing major taught at the school of art of Shenzhen University. The contents of the course are entirely the job requirements of the designers of the clothing companies. From the brand research, positioning analysis, design plan to style promotion, price positioning, and marketing plan put forward, the students are familiar with every work detail of the clothing company in advance, and the "running in period" that students face after they graduate to participate in social work is completed in advance. This can enable students to accumulate more practical experience when they graduate, and is welcomed by most enterprises. At the same time, designers, as a fashionable profession, aspire to most people. The signing of designers and enterprises, the news of various conferences and fairs are much more concerned by the media. But behind this prosperity, some young designers have also misunderstood that this is the only way for the designers to succeed. The designer's job is to make the show, standing on the T stage, holding flowers to receive congratulations. In fact, designers often focus on market changes, constantly study and predict market popularity, and accurately grasp the positioning and style of the company's brand, because they are related to the future and development of the entire clothing company, and even the fate.

8. Computer skills, along with computer technology

In the field of design, computer has become the most effective and fastest design tool in the process of design thinking and creation. Especially in some formal clothing enterprises, the use of CAD, clothing design, CAM, etc. is very popular. Embroidery patterns and printing patterns are also accomplished by computers. Fashion designers should be able to skillfully use drawing software such as PHOTOSHOP, COREDRAW and PAINTER. They can edit, modify and draw your graphics, widen your presentation and speed up design. Especially PAINTER, its huge drawing toolbox, a wide variety of brushes, highly infectious coloring effect and color filtering effect can make your computer design works attractive and more realistic. Look at this picture, can you see that it is drawn by computer? As an advanced and modern drawing tool, computer has its rich expressive power and extraordinary potential. Grasping and using computer drawing software in garment design and fabric and pattern design is not only the needs of daily design work, but also you can feel the taste and joy of being a modern designer. 9, observation and dedication as a fashion designer, keen observation of clothing is very important. Because in clothing design education, too much emphasis on basic skills and skills training, students often have weak market awareness, lack of clear thinking, keen observation and overall thinking ability. After graduation, they often can not adapt themselves to designer's work very quickly. How to host a brand design depends on the strong comprehensive ability of designers and the keen observation of clothing. This requires not only technical creativity, but also rational thinking to analyze the market, identify the location, plan, operate and purposefully promote the brand. Therefore, how to make your brand style, make the target consumer wear fashionable, how to attract customers, expand market share, enhance brand taste, increase design content, add more value and create brand effect are the basic qualities and skills that fashion designers should possess. In the fashion design industry, it is also necessary to have a dedicated spirit, not only regard it as a bread and butter for making a living, but also regard it as a career to pursue and love it. In fact, the word "love" is not excessive at all. Only when you put your heart and soul into it, can you get a generous return. In fact, everything is the same. In the early twentieth Century, Chanel embarked on her long fashion design from the design of a woman's hat. After more than 50 years, she was always active in ten stages as a costume revolutionist, knowing that the last moment of 70s was busy in her design. Only when you keep the keen eye for clothes and devotion to clothes, will you go step by step towards the direction of design masters.