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    Take Lu Silk Culture As The Concept &Nbsp; Create Silk And Hemp Industrial Clusters.

    2011/10/6 13:57:00 30

    Transformation Across Zhang Guohong

    stay

    Transition across

    In the course of development, the Shanxi Jill silk Limited by Share Ltd, with the idea of inheriting Lu silk culture, has made efforts to build Lu silk cultural park and Industrial Industrial Park, so that enterprises have shifted from single manufacturing to diversified development of silk and hemp industrial clusters.


    Reporter: now you see the equipment beside me is the traditional process of brocade process display, from silk, silk, twisting silk to finally weave exquisite brocade paintings, it can be said that this set of equipment is also the witness of Gaoping's first batch of cultural products.


    As the leading enterprise of "East Mulberry shift" project, the largest silk weaving and dyeing and dyeing enterprise in North China, jilill silk Limited by Share Ltd has gone out of a new way to enhance its brand influence. It invested 23 million 800 thousand yuan to build Luzhou Silk Museum, Lu Silk Museum, hand-made carpet, Nabi shoes and other handicraft products exhibition hall and silk and Ma based arts and cultural activities center, and Commercial Plaza is also being prepared for construction.


    Lv Hui, design director of Beijing R & D center, gleir: our Lu silk Experience Hall mainly displays the cultural products of Lu silk. It not only has the most traditional brocade pictures in the past, but also some cultural products that combine modern technology, which are created by designers, and then hand embroidered, hand painted and some other nail decorating techniques to create a modern and practical product with higher cultural value. We now build this pavilion, which not only gives customers a brand new consumption concept and experience, but also more importantly, we can better carry more cultural ideas and enter the international market.


    Meanwhile,

    Ji Li Er

    The construction of industrial industrial parks is also accelerating. The first phase of the project invested 80 million yuan, and 1 million sets of silk, silk and hemp clothing and home textile production line extension, weaving and dyeing and finishing links will start construction in July. Until the three phase project with a total investment of more than 300 million yuan is completed, the enterprise will have 100 thousand mu of high-quality and high yield mulberry fields, with an annual output of 6000 tons of fresh cocoons, and finally reach the scale of production of high-grade silk and 3 million sets of silk, silk and hemp garments for home textiles with an annual output of 6 million meters.


    Marketing Director, Limited by Share Ltd

    Zhang Guo Hong

    We will complement each other and promote each other through the construction of Lu silk culture industrial park and the industrial zone of Jill. The upgrading of our products will further expand the scale of the enterprises and further enhance the brand image. At the same time, we can form the unique cultural tourism and industrial tourism of Jill, and promote the pformation and development of our enterprises. It is estimated that the output value of 3 billion yuan will be realized at the end of 12th Five-Year, and the employment of 8000 people will be resolved, so that 100 thousand farmers around the world will become rich and become the best in the country's silk industry.

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