London Fashion Week "Fashion Shenzhen" Attracts The Attention Of The International Fashion Industry.

World renowned London fashion week It is one of the world's four largest fashion weeks and one of the world's top fashion week. It is known as the most creative and least vulgar fashion week, and is also known as the cradle of the cutting-edge designer. Over the years, many British and local designers have come to the world. fashion The stage of fashion week has attracted the attention of fashion designers all over the world, and has attracted Chinese brands and designers.

In order to further implement the development strategy of "bringing in" and "going out" and promoting the economic and trade cooperation between Shenzhen and Europe, at the invitation of the British China Trade Association, on September 2011 16~21, the European Economic and trade delegation, jointly organized by the deputy director of the Shenzhen science, technology, industry and Trade Commission and the information technology committee, the Shenzhen Municipal Science, technology, industry and Trade Commission and the Shenzhen garment industry association, participated in the twenty-seventh London Fashion Week ("2012 spring and summer London Fashion Week"). This is the fourth consecutive group in London Fashion Week in Shenzhen. London The largest and highest Fashion China fashion event in the history of fashion week.

In September 19th, the "fashion Shenzhen" economic and trade exchange organized jointly by the Shenzhen science, industry and Trade Commission and the Shenzhen garment industry association, and the "2011 Shenzhen fashion industry promotion conference" were unveiled at the hall of Queen Mason, near the Somerset palace, London. People's Republic of China ambassador to the United Kingdom, Mr. Liu Xiaoming and Mrs. Hu Pinghua, more than 200 people from the CEO Stephen Phillips, the London government officials, the British investment and trade department, the Saint Martin Institute, the London Fashion Institute and other people attended the fashion festival. We exchange views on dialogue and cooperation in many fields such as fashion, design, creativity, culture, economy and trade.

At the presentation, Ambassador Liu Xiaoming congratulated and extended Shenzhen to all the British people attending the event. He said that Shenzhen's development benefits from innovation and creativity. Pioneering and innovation is the source of rapid growth in Shenzhen's miracle. Innovation and creativity are the essence and soul of fashion. Fashion Shenzhen is not only an exchange activity between Chinese and British garment industry, but also a close contact between Chinese and British cultures. It not only helps promote the transformation and development of China's fashion industry from "made in China" to "Chinese design" and "Chinese creation", but also helps to enhance mutual understanding and understanding between Chinese and British people. Ms. Shen Yongfang, President of Shenzhen garment industry association, also introduced the development of Shenzhen's clothing industry, and introduced the Shenzhen International Fashion Fair held annually in July to distinguished guests.

After the introduction of the show, two fashion designers of Deng Hao and Xie Haiping showed up in Shenzhen. The hall that only contained 300 people was crowded. They have distinctive national characteristics and a combination of Chinese and Western costumes. They are unique and unique in many European fashion show exhibitions. They bring a strong visual impact to the audience, which embodies the gorgeous modern fashion culture and fashion trend in China. European fashion people are full of praise for China's rapidly developing garment industry and Chinese designers' unconventional ideas. {page_break}

The Shenzhen Pavilion includes more than 20 well-known Shenzhen brand companies, including Ji Houfeng, obreno, Alice, Shenzhen, Mu Lan, Lang Dai, Napa, Mondial, pink, wardrobe, Xin Fei, Li Qi, Deng Hao, Fei Fei, Osani, Doudou, Huan Huan, cabin, metaphysics, Shenzhen new textile, white night, Jinyu Shen Ze, Yi Dian and VJC. They also participated in the London Fashion Week Mini exhibition, which showcases the creative design and visual design concept of the brand. At the exhibition, Shenzhen fashion brand launched a series of business activities with famous British and international garment and accessories designers, garment enterprises, media and professional buyers.

From the exploration of the first London Fashion Week in 2008 to the high profile of the fashion week in 2010, FASHION SHENZHEN (fashion Shenzhen) had a fashion whirlwind in the old London City. Through three consecutive London Fashion Week, Shenzhen clothing has come into contact with the advanced concept of international fashion, and has seen its own gap. A group of well-known enterprises and designers from Shenzhen, such as goalie, Ernie, Nals, Yi Hui, orchid, Providence, euro, Xie Haiping, Deng Hao and so on, have gone abroad through this activity.

This event is not only an exchange of Chinese and British fashion industry, but also a close contact between Chinese and British cultures. It helps to enhance mutual understanding and understanding between Chinese and British people, and has also laid a good start for Shenzhen to build an international brand. The activities also greatly enhanced Shenzhen's international influence, built a broad platform for the growth of Shenzhen's brands and designers, and made important contributions in promoting Shenzhen's image and internationalization. The "fashion Shenzhen" series has become another new milestone in Shenzhen's fashion industry and urban development towards the world.

During the London Fashion Week, the Shenzhen delegation also inspected 2011 British 100 design exhibitions (100% Design London), 2012 spring and summer Milan fashion week (Milan Fashion Week), and 2012 spring and summer Paris fashion week (Paris Fashion Week). At the same time, they visited the British Fashion Association, the Saint Martin Institute of art and the British Fashion Awards Committee, the French High Fashion Association and Italy Fashion Association and other institutions, and visited the famous fashion companies in the UK, Italy and France.

"Fashion Shenzhen" European Economic and trade activities is one of the key activities of Shenzhen in 2011 to expand its overseas market. The activities are not only an exchange of Chinese and British fashion industry, but also a close contact between Chinese and British cultures, while enhancing mutual understanding and understanding between the Chinese and British peoples, it also laid a good start for Shenzhen to build an international brand.

This event provides a valuable opportunity for enterprises and designers to perform on the top fashion platform and internationalized atmosphere, effectively expanding the international space of Shenzhen's garment industry, and bringing a broader international vision and international channels for the Shenzhen fashion industry.