The Fashion Market Is Coming In The Autumn.

　　 Autumn market, "spring is strong."

Reporters learned from many brand clothing stores such as Taiping bird, braid, bla-bla, only and so on. From the color point of view, the most popular ones are khaki and army green in addition to the classic black-and-white grey system this year. In terms of style, small suits, knitted sweaters and windbreaker are still the main force, and prices have risen by one to 20% over the same period.

The reporter interviewed found that except a few direct outlets can directly return the surplus clothing to the higher level manufacturers, most of the brand clothing stores will be there. Season When the sale is coming to an end, it will offer clearance promotions or wait until the same season next year to launch the new products together, but most of them will have three to half off discount. Since the National Day holiday, the major brand clothing stores have ushered in the peak of autumn clothing sales. "National Day holiday has always been a prime time for new product promotion, and it has great discount and is very attractive to consumers." Q, a brand shoe store manager, told reporters that the number of goods sold in the store accounted for ten percent of the total sales during the 3 days since the national day.

　　 National Day promotion "many tricks"

During the National Day holiday, various brand clothing stores have launched various discount promotions, and promotions are rarely seen on weekdays. Yesterday, reporters visited several shopping malls and brand stores in the city and found some. Market Some sweepstakes for the autumn and winter products have been offered by half off.

Different from the practice of price war in domestic clothing brands, some foreign clothing brands are quite "calm". Although there are no promotional promotional advertisements, the business in the shops is not cold. "We basically do not participate in holiday promotion activities organized by the mall, but we have launched our own discount plan." Jiangnan Building JACK&JONE brand store manager told reporters that the store sold a large number of inventory products with half off fixed discount.

With the booming business of physical stores, autumn sales are also booming. Reporters saw on Taobao, windbreaker, sweater, autumn boots... Various online stores have launched promotional advertisements for new products in autumn and winter. At the same time, the diversification of online stores also gives consumers more choices. In some online stores that run many brands of clothing, consumers can often buy the same goods at a much cheaper price than the physical stores, while the prices of these brands are always consistent with those of the physical stores. The reporter consulted the customer service managers of several well-known online stores, and they all said that driven by price advantage, the online sales of autumn clothing were active since autumn, and turnover increased year by year.

　　 Consumers should "act on time".

Businessmen here are busy with discounts, promotions and seasonal changes. The consumption attitudes of the people there are "different from each other". Miss Hu, who is engaged in financial work in a company, is a typical "Taobao family". She told reporters that she would often pay attention to various discount promotions under the Internet, and then carry out "blood shopping" according to her actual needs. "Compared to shopping mall, I prefer Taobao and shopping on the Internet." {page_break}

Unlike the young Miss Hu, Ms. Yin's shopping habits seem to be "more". tradition " "I seldom go to Taobao, and even if I want to buy online, I will go to the shop in advance to determine the specific style of buying clothes." Therefore, she said, compared to online stores, shopping malls or brand shops preferential activities for their decision to buy or not more. However, no matter what type of consumers, they say that the huge discount during the National Day has made them "impulse".