Guangzhou PK Hongkong! National Day Golden Week Luxury Shopping Hongkong Wins

Contrast Guangzhou Hongkong luxury brand Price discovery is almost the same price.

Guangzhou's Tai Koo Hui, which has gathered a number of international first-line brands, can absorb some of its consumption power? During the national day, the reporters compared the prices of some big brands in Guangzhou and Hongkong, and found that the two places were almost the same. Only because of the exchange rate difference, Hongkong had a "twenty percent off" discount. However, many fans in Hongkong say they will still buy famous brands in Hongkong, because the number of styles and brands in Hongkong still takes the absolute advantage, and the price is also 20% cheaper.

Reporters saw in Harbour City, Hongkong, LV, GUCCI, PRADA, several large stores, a continuous stream of customers, LV women's leather bags in the LV shop, surrounded by guests, almost all speak Putonghua, although there are 4 salesmen at the counter, but are busy, there are no guests to ask questions. A female guest saw a 19000 yuan bag, but the salesman told the customer that the bag had been sold out of stock and asked when the goods would arrive, and the salesperson regretted that he was "not clear". A couple just entered the store and bought three bags at one go.

However, this "ruins" (Cantonese, meaning "bustle") is limited to several familiar brands such as LV, GUCCI, PRADA and so on. There are long queues outside these brand stores, and GUCCI ranks five or six meters long, but other big brands do not have to queue up.

Consumers: there are many styles in Hongkong.

Reporters randomly compared the prices of several major brands, and found that the "silver code" is basically the same as that of Guangzhou, but the currency is different. For example, Fendi's PEQUIN stripes shoulder bag, Guangzhou sells 12800 yuan, Hongkong sells 12800 Yuan Hong Kong dollar. Others are lower, such as Burberry's SMOKED CHECK tote bag, Guangzhou sells for 9250 yuan, and Hongkong sells 8200 yuan. "Because the mainland is the price of the renminbi, here is the Hong Kong paper (HK $)," the salesperson explained.

After the big players have been stationed in Guangzhou, buying bags in Hongkong seems to have only twenty percent off "preferential" for the exchange rate, so will consumers return to Guangzhou? Hong Kong Consumers of shopping say they will still choose to "fail" in Hongkong.

"A package of 10000 yuan, twenty percent off yuan is still two thousand or three thousand yuan cheaper," said Miss Wu. Although there are several big cards in Guangzhou now, even if the price is the same, the difference is still in place after the exchange rate is calculated, and the fare of 100 yuan to Hongkong can be ignored.

Miss Qiu said that because of the fast turnover of new goods in Hongkong, many seasonal products will be discounted through OUTLET (discount stores), so Hongkong can also "pick up" cheap brand-name packages, and less goods in Guangzhou, temporarily estimated to be impossible.

Xiao Liu said that to buy bags in Hongkong was not only cheap, but also because some of the styles in the mainland were later than Hongkong. For example, a GUCCI package of 5000 yuan in Hong Kong bought by Hongkong was not found in the mainland.

Ms. Chen said that some brands have not yet entered Guangzhou, and Hongkong has many brands. Even with the same brand, there are more stores than Guangzhou, sometimes there are no stores in Guangzhou stores, and Shanghai and other places to transfer goods, but Hongkong can transfer goods in nearby stores. {page_break}

You can buy brand-name goods at the door.

Shi Ande, President of LV China, admitted in a recent interview that price discrepancy would make "price sensitive guests" go shopping in Hongkong, but he believed that the purchase feeling of Guangzhou's flagship store would keep guests. Ande said that in Guangzhou flagship stores, customers can buy products like any LV store in the world, and the feeling they can buy at home is totally different from the experience they bought in Hongkong.

"Hongkong is an international Hongkong, and Guangzhou is only Guangzhou in Southern China". Huang Wenjie, executive director of the Guangdong provincial Circulation Industry Association, pointed out that Guangzhou's retail industry has lagged behind Hongkong and lagged behind Beijing and Shanghai. However, if many big cards enter Guangzhou, if the price difference is narrowed, as long as the style keeps up, Huang Wenjie thinks that he will still absorb some people who originally went to Hong Kong to consume, but it needs a process.

A phenomenon that can not be overlooked is queuing shopping in the LV flagship store in Guangzhou during the national day. Huang Wenjie believes that this proves that luxury goods still have a market in Guangzhou.

He also said that more brands entering the mainland could further weaken the psychology of blindly following luxury consumption. He pointed out that at present, there are two kinds of luxury goods consumers, one is truly promoting a brand, the other is for showing off, and more consumers are showing off their mentality. These people do not know much about luxury goods, so there will be some brands with high recognition, but some brands are not available.