Zhao Yingguang CEO Shared Three Growth Stages

First, let me introduce you.

Three stages of growth:

The first stage is a groping stage. Because I did it earlier, I learned Korean, and I went to Korea for 97 years. I got to know online shopping and shopping in Korea earlier. I feel that e-commerce is indeed promising. In 2002, when I returned home, everyone was talking about it.

The second stage is a fast trial and error stage. In 2006, in the case of part-time jobs, with the water temperature of e-commerce has reached a certain level, it is necessary to be a good thing to do. In the case of part-time jobs, a company registered in 2006 and began to employ the first employee. In the process, I feel like many listeners who want money without money or nobody. Under such circumstances, it is obvious that the price war has been too fierce and can not stand from the process of agency or distribution.

At that time, when acting, a friend made a radiation proof maternity dress. Basically 58% off took the goods. The lowest price on the Internet was 55% off. It couldn't earn money at all. It began selling bottles, pacifiers, and the last room, and could not earn much money in a month.

After discussing with friends, this mode is quite suspending, and there is no need to go all the way to do it.

From the purchase to the private brand's crossing, this listener has little relationship. Why do I need to speak it out? I think this is a blood product.

In the past five years, there is a very important point, which is to start as soon as possible. Once I heard that selling things on the Internet began, it is not necessary to find a pattern that can be done for a long time on sale online. This is of little significance. After countless people practice, it has proved that the company's growth to later really profitable mode is often not the beginning mode, but the basic starting mode is wrong. But at the beginning, there is a very important point to make money, do not start with bad treatment, even if it is a small profit, as long as it can earn some money, it starts. Why is there a slight profit?

To survive, everyone is basically the same. From the beginning, the outsider entered the industry and started to do it slowly.

I basically feel that I can develop when I am fine. I must be alive from the outsider to the essence. Many people lose a bit at the very beginning. If they get some wages, they will not be able to break through.

Our company started to locate the largest and most professional supplier of maternity and baby products in Ji'nan. Now it is totally unreliable. At that time, it was like this. It is very important to start as soon as possible.

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Second, the reason why our company has developed rapidly in the 09 years is that we are from 02 to 06 years, including me, I am laying the foundation, Li Guoqing said that an enterprise does not need to be big or small, but it is also beautiful. But the small one he said is not too small. How can we get hundreds of millions of dollars? As a matter of fact, it is no longer small for us to achieve several hundred million. In fact, it is very difficult to achieve hundreds of millions of dollars. In order to develop smoothly, we must lay a good foundation when we explore this model and find the real breakthrough point. Only by laying a good foundation, we can find a breakthrough in the future and grow up quickly.

The main points are placed on two cores: the first is human beings, and the second is wealth.

Person: the core members of the team are excavating. The five core members of our company are people who started contacting me in 2002 or even before. Over eight years of cooperation, these people, I felt that E-business was good and constantly looking for him. But when they were found, how big the company could develop depends on the pattern of the founders. Now it is a team fighting era. How big the company depends depends on the pattern of the founding team and how big the company will last.

When looking for partners, there are two very important points. First, I personally think that the best level is higher than you. In the five business partners, I am the lowest level, the remaining four, two are the top candidates in the college entrance examination, there is also a top spot, there is a Shandong ranking number one, I am the worst one, and I contacted e-commerce early.

Such people must complement each other. Their expertise is different from yours. What do you do when you find such a person?

To pursue a fierce pursuit, you are not talking about playing the knave, and constantly communicating with him, because this is talent.

If you become a team, you will have a bright future. If you do not find such a person, you will be greatly restricted in the future.

This method is rather stupid. When I touch, it's like a pretty little girl. If you want to pursue her, she can't see you. You are very ordinary at the beginning. You say I like you. She says we can't, well, I'll wait for you.

Because she is better, better than you, then find a good boy, constantly tell her that I will wait for you, and tell her that I have an ideal, and I will live with you in the villa, and she says that it is too hard to earn a villa with you, and it will be a great fortune. Suddenly, one day, a large amount of money has been kicked out, and she will be very disappointed. You first saw him on a bicycle, then opened Xiali, then opened Passat, and then told her that the villa was not a villa.

As an entrepreneurial company, as a founder, don't take stock seriously. It's worthless. At the very beginning, if you want to pursue these outstanding companies and play a decisive role for you in the future, you should be bold enough to share the shares, and don't emphasize the controlling power.

One is to use confidence and another to move with shares, and finally form a core team member, which is of great value.

Three or five people, four people are not very good. When you are doing something, when you have a purpose, before you get the chance, or find a breakthrough point, go first and have patience to find your core team members. This is too important.

If you say that I am my own boss now, I do not think much of it, especially in the field of e-commerce.

Second is the management of the backbone of training, this is also very important, before we realize the breakthrough, we can not see too much hope, this money earned very hard, at that time to talk about dreams, we said that Ji'nan's largest and most professional women and baby supplies suppliers, we can not do it. We talked about it, he also believed that after doing the work, to find a breakthrough, after breaking through, you told him that we did not say that women and children products do not make money, because we found a more profitable way. At that time, if your team found a breakthrough, once you find a breakthrough, your team will expand rapidly, in this rapid expansion process, where do your middle molecules come from?

These are the people.

08 years ago, when I found my real model, 50 people at that time made the core of my team's rapid expansion, from 50 people to 360 now or even to the future 600. When you were doing the wrong thing, you had a good life. You often remember your misery, and strengthened your trust.

It proves that you have never found the right way to find the right way, so I trust you very much.

At this stage, it is a very important stage. No matter finding partners or cultivating backbone is the most effective time, do not waste it.

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The maintenance of future potential investors is also at this stage.

We do women's clothing, autumn production is relatively large, suddenly money shortage, I told a friend that money is short, give me some money, he said OK, no problem, this morning texting 3 million to my account, why?

What's wrong with this guy?

He was a civil servant. He didn't have much money on the basis of reason. In those days, when I started to do 02 years, including 06 years of registration, the office I borrowed was a two storey small warehouse of a friend, eight square meters, only two tables, and an employee. At that time, I was very proud to take him to see it. I said I started my business, and you came to see it. He went down a very narrow staircase and said that you started your business, and then went away.

But I'm very proud that I started my business and I started.

The three men were moving, and they moved to a residential house. It was an idle house of my father-in-law. I took a friend to see it. I expanded the area. He also went to see such a house. He said encouragement, good, wish you development, and left.

Later, I expanded and 20 people, constantly showing him, it seemed a bit interesting. Before I found a breakthrough, I kept telling him that he kept showing him my development. In fact, I did not know the bottom of my mind. I only knew that e-commerce was very good, but I did not know how much I did. He did not know. He did not understand. He knew I had been doing it and had been growing.

08 years later, after suddenly finding the pattern, I grew up rapidly, and later I wrote my own money, friends' money, and investors' money.

The first step is to use your own money. After doing it, you don't have enough money and need money from your friends. At that time, banks and investors will not give you money. When will the friend's money be prepared?

It's best to find a pattern in the first 08 years, from 50 people, 100 people, 150 people, 200 people, to do very well in the 09 annual meeting. Let him go to see him. He is very touched. The annual meeting of 5 hours, nearly more than 200 employees, and nothing else, you can come to see my development.

Until a few days ago, I was short of money. I was on the phone. I was short of money and took some money. He said yes, of course, I would give him interest, a little higher than the bank interest, and I would bring it quickly, and there was no worry and hesitation. When you need it most, this part of your workload will be saved at this stage.

If I tell you, I didn't fall asleep last night for this speech, and I told you that I stood on this stage, and my two legs were shaking, and my heart was in a panic. When I attended this annual meeting, I saw that Zhao Yingguang was very nervous when he attended the annual meeting. When I joined the annual meeting of three years later, I went to a certain annual meeting. It was much better than that year, and I was able to speak in the meeting. Would you have a kind of intimacy? Before you get there.

Don't be afraid of being ugly. Don't feel inferior because you are small. When you were young, you were most valuable, not you. This is our experience before finding the pattern.

After this stage, I started to live a good life, and the model was established. There was a paragraph on it, which was related to my adventure. Because I was thinking, I couldn't figure out how to make money, how hard it was to make money, how hard to make money, how to develop it. I used to do foreign trade. I was a famous producer of clothing. I was very good at the production department. When I was on a business trip in South Korea, he telephoned me and said, Zhao, I changed my company. I said it was a good attachment. How did he change the company? He said another company was Minister of production and had time to play with me.

I went to his company to play. It was a very expensive place in Seoul. What company is it?

It is an electronic commerce company that sells clothes on the Internet. I was suddenly very interested. By noon, he was in charge of the production department's minister, and the warehouse had to be stocked. You went with me to the warehouse. In September, 07 years, I went to the warehouse and entered the warehouse. At that time, I was completely shocked. How many pieces are there in such a large warehouse?

Forty thousand pieces.

07 years, in my impression, selling forty thousand pieces a day is already very good, at that time, it was totally impossible.

Then go back to the office, I said it is possible to let me see the president, he said no problem, President of the president, I old two, the production said, with the president to eat, I will ask, I also sell things on the Internet in China, you can not find a way out, you teach me?

What are you doing now?

I'm just starting now. I don't call it a situation. I don't know what to do. I can think of zero as well.