A Post-80'S Entrepreneurial Road: 3 Years From 1000 To A Million Annual Salary.

When most college students are still worrying about their jobs, Chen Jianming, who was still in South China University of Tropical Agriculture in 2007 and merged into a new Hainan University in 2006, was aware of the gift with his keen market insight.

Seeing the market and accumulating experience from the grassroots level

In 1984, Chen Jianming was born in a merchant family in Fu'an, Fujian Province, and was nurtured by business atmosphere. He studied marketing in college, and Chen Jianming had a very keen market sense of smell.

In the University sales process, Chen Jianming found that the gift market space in Hainan is very large and has great potential. He feels that he can do this industry after graduation and make this industry bigger and stronger.

At school, Chen Jianming used summer vacation to visit Zhejiang, Guangdong and other gift manufacturers. At the same time, she visited Haikou, Sanya and other places to investigate the situation of the gift market.

Through several visits, Chen Jianming was more convinced of the future direction of development -- developing the gift market in Hainan.

"The gift industry has already been very mature in those places, and in Hainan, this industry is still in its infancy."

Chen Jianming said.

Preparation for business is not easy for Chen Jianming. First of all, he has a headache that is not familiar with gift procurement, cost control, market operation and source development.

Chen Jianming said: "if you want to sell a product, you must understand it and love it. If you ask three questions, how can a client trust you?" for this reason, Chen Jianming is ready to start from the grass roots and "Lurk" to the gift company to understand the operation of the gift company.

After graduation, Chen Jianming first went to work in a gift printing factory in Haikou with a salary of 1000 yuan per month.

At that time, many classmates did not understand. At the party, he joked about how his "student boss" would work for a small company with such low wages.

But Chen Jianming just smiled and did not answer. He knew that he had accumulated experience for entrepreneurship.

In the recent year of gift printing company, Chen Jianming found out the production, processing flow and material cost of the gift, and more importantly, he knew many suppliers.

Chen Jianming thought that the goal of "exercise" was achieved. In July 2007, he resigned from the gift printing factory.

However, Chen Jianming thought it was only a year after graduation.

Customer foremost as far as possible to reduce customer churn

Since the establishment of the gift company, Chen Jianming has not only opened up his own market, but also has certain reputation in the industry. He believes that the key point is to establish a close and reliable customer relationship.

Chen Jianming knows that the cost of developing new customers is much higher than maintaining the cost of old customers: "if a company wants to develop continuously and steadily, it has to maintain good old customers.

For gift companies, at least 60% of stable sales are from old customers, and reducing customer turnover as much as possible is what businesses really need to do.

Chen Jianming said that in this regard, we should mainly grasp two lines: service lines and product lines.

In service, there is a stable and reasonable price system to protect the interests of customers. Besides, there are perfect pre-sale, sale and after-sale service systems to solve the problems of customers at any time, so that partners can always feel secure and trustworthy.

Strictly abide by the quality of products is the concept of life. Under the premise of ensuring that every product is fine, we continuously improve R & D strength and attract more customers' eyeballs with new products and new ideas.

Chen Jianming firmly believes that if enterprises can do well in services and products, they will create the most solid competitive barriers for enterprises.

Chen Jianming's "customer first" concept has formed a steady customer base for him. Many well-known large enterprises have established long-term partnership with him, such as ICBC, Agricultural Bank of China, Bank of China, China Agriculture Development Bank, Hainan state open bank, Hainan Airlines Group, coconut group, CNOOC, Suning Appliance, Dongfeng Nissan, general motors, Tianjin FAW and so on.

Profit pformation from selling products to packaging services

Chen Jianming believes that the gift industry has shifted to the era of integrated marketing based on services, from the original simple help others to customize gifts, help manufacturers sell products, and turn to resource integration service enterprises.

Because of fierce competition, simple sales profits have not been high, and high value-added services can be maintained to maintain higher profits.

This idea comes from WAL-MART. "WAL-MART's call center is located in India, what kind of procurement you need, how you locate retail products and how to price them, they will give you an overall solution, and I want to be such a service center".

Chen Jianming's idea is to help the enterprises that need gifts to carry out the perfect market research, find out the accurate positioning of the gifts, put forward the overall plan and budget, set goals, and provide completely new and unique gifts and services.

The whole process is done by the gift company, rather than simply recommending a gift to the enterprise, which will become a regular member and enjoy the "packaging service".

"The trend in the future is to pay for services and pay for a cost saving system solution.

In fact, this solution is the most valuable, because you sell to customers is a complete system, and products are only one of the elements of the system.

Chen Jianming said.

In order to achieve this idea, Chen Jianming told reporters that he decided to increase investment in procurement and planners in the near future. He spent money to recruit talents from the whole country to join the company. He determined to provide all customers with new and unique gifts and services, leading the development of the gift industry.