Liu Chuangang: The Entrepreneurial Movement Of Bonsai Artists

Someone asked him, "only one person rushes to Hainan.

From the love of bonsai art to the national master, we have to build a comprehensive entity of more than 300 acres of Haikou flower and stone potted landscape display and trading.

In just three years, Liu Chuangang has completed another leap in his life.

Hainan flower world led by Liu Chuangang

From bonsai master

Because of his love for bonsai art, 18 years ago, Liu Chuangang, who had just passed away, took the initiative in abandoning the admirable position of county rank in Hubei's hometown.

People who came from that era knew how much courage it would take.

Because of his love for bonsai art and flower art, Liu Chuangang could not bear the fact that several hundred floriculture merchants were occupied by the real estate developers and had no place to stay. Liu Chuangang, who had entered the year of knowing the destiny, took the initiative to take the initiative. Three years ago, he launched the construction of the largest and most complete flower and forest products trading market in Hainan. The Hainan flower world has written an amazing song of entrepreneurship.

Reporter: from an artist to an entrepreneur, this short span of years can be said to be a great leap in your life. Can you share with us your mental experience during this period?

Liu Chuangang: more than three years ago, after the Phoenix flower city changed its planning to do real estate, many florists did not have a place to go.

Taking into account the way out for the flower industry in Hainan, I am determined to run the Hainan flower world and find a way out for florists who have no place to go.

It was very difficult and difficult at that time.

There is neither sufficient capital nor suitable land to start from scratch.

Many people believe that there is no future in the flower market in Hainan. One is the small market capacity. The two is the small scale of the flower business and the limited funds. Besides, the time is very tight. It takes a year or three to develop a flower market on a large scale.

But I have my own idea: Hainan is located in the southern tip of our country with unique climate, resources and location advantages. It is an ideal place to develop flower industry.

Relevant documents of the State Council also specifically suggested that Hainan should vigorously develop tropical flowers and other modern characteristic agriculture.

However, due to the lack of a large-scale flower and forest products display and trading platform, Haikou Phoenix flower city has been demolished and rebuilt by real estate developers to a certain extent, which has hindered the greater development of Hainan tropical flower industry.

After a long period of rational analysis, I am determined to build a Hainan flower world to make up for this and Haikou's insufficiency as a provincial capital city.

In order to start a business, I stopped working at that time and joined some businessmen to establish the Hainan Xin Shan Yuan tropical garden art Co., Ltd.

At the very beginning, I ran the government, the countryside, the land financing and the planning, and the whole people were black and thin, almost all of them were pformed.

Later, I was supported by the government. I finally selected a wasteland in Qiongshan district and raised about forty million yuan.

In less than a year, I realized my promise to build the Hainan flower world in the more than 300 acres of wasteland beside the head of Jiangqiao.

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After the initial completion of the flower world in Hainan, I am not satisfied. Why? Because I am not satisfied with the flower world as a platform for the display and trading of flowers and forest products in Hainan, and the distributing center for the export of the island. I also want to further develop the Hainan flower world into a leisure agriculture brand scenic spot with the theme of "beauty, ecology, leisure and fashion", and have many functions such as economy, society, culture, education, recreation, health care and environmental protection, so as to provide a good place for Haikou residents and tourists both inside and outside the island to enjoy flowers, flowers and sightseeing.

In this way, my team and I have been striving to this day.

Along the way, you can use a word to sum up: no rainbows can be seen without wind and rain. No one can succeed at random.

Reporter: in the process of struggle, after the Phoenix flower city was demolished by the developer and rebuilt into a real estate project, there was no place to go, to turn off or to shut off the laid-off of a large number of flower merchants, did you have the idea of giving up?

Liu Chuangang: if we say that a little fluctuation in our mind is not false.

But in the face of such a situation, I am more of a calm thinking about how to go in the future.

After being demolished and pformed into a real estate project, Phoenix flower city has no platform for flower and forest products trading in Haikou, and many flower businesses have nowhere to go. They are faced with changing their production or closing down their jobs. What I can do is to fight against developers with many flower businesses, to safeguard our rights and interests, and to call on my peers to stay independent and start their own businesses.

I am determined to build a larger scale and higher grade flower tree trading display platform in one to three years.

Now that wish has been realized, I am very glad that I made the choice at that time.

This experience has taught me a truth: backing mountains will fall and everyone will be old.

Everything depends on its own choice and persistence.

Reporter: politics is the dream of many people.

We know that eighteen years ago, when you were just thirty-one years old, you voluntarily gave up the rank posts of Hubei's hometown. For your dream, you alone went to Hainan. Are you satisfied with your achievements in the flower industry? Suppose you can choose again, will you choose the way to come?

Liu Chuangang: I have never regretted the road I chose.

Now let me choose once again, and I will remain the same, still willing to accompany my flower bonsai, and willing to fight for their life.

We must learn to live in a big way, and to have a good fortune.

Sometimes, if you give up a leaf, you may get the whole forest.

Reporter: when it comes to the big world of flowers, we have to ask Liu to tell us about the original design concept of this new tour ecological card.

Liu Chuangang: I had four main ideas.

First, we must highlight the industry characteristics and ecological characteristics.

Tourism and leisure agriculture, as the name suggests, can not be separated from the word "agriculture". Therefore, we must have agricultural characteristics. In terms of agricultural characteristics, I choose flowers and forest products industry, which is both an agricultural economic project and a good sightseeing and leisure agriculture project.

Because of the unique functions of flowers, they can not only sell products in the park, but also sell scenery and sell feelings.

As the Secretary of the Haikou municipal Party committee inspected the flower world, she said, "we need to build an ecological card in Haikou so that the foreign guests do not feel that they have come to Haikou's flower world as if they had not been to Haikou."

To this end, our company invested a lot of money to beautify the greening environment, and constantly improve infrastructure, including traffic roads, lighting, scenic decoration, etc., according to the formal attractions to configure a variety of services, including large ecological parking lot and catering, security, public toilets, garbage cans and so on.

In terms of product selection, we should pay attention to the characteristics of tropical flowers and tropical forest products.

The typical tropical flowers and tropical foliage plants, tropical Bonan bonsai, tropical rosewood, and all kinds of root arts, such as Anthurium and fresh cut leaves, are welcomed and welcomed by tourists both inside and outside the province.

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The two is to highlight the landscape features.

Hainan flower world is close to the South crossing river. Besides garden flowers, bonsai, root art, rock appreciation and various garden landscapes, it also has rare resources along the Yangtze River.

The park is surrounded by beautiful natural scenery, fresh air and good ecology, especially in the evening.

On the other side of the river, there are beautiful field scenery. In the face of the park, there are also the Japanese River box girder iron which was built by Japanese in 1942 to encroach on Hainan.

After analyzing the topography and history, I think if these resources and location advantages can be fully utilized, we can make the park into a new ecological scenic spot for viewing the scenery of the South crossing river.

The three is to highlight cultural characteristics.

Since the founding of the Hainan flower world, we have also attached great importance to the excavation of the park culture.

For example, in flower culture, the company has built a "flower supermarket Street" on both sides of the main gate, holding various activities focusing on flower culture every year.

In 2008 and 2009, we have successfully held the two "flower changing Festival" in the Hai Fu area.

We successfully held the first "international bonsai root art appreciation Exhibition" and the "third bonsai awards exhibition in Hainan province", and the ninth spring flower market in Hainan Province, which was held in the flower world of Hainan.

During this period, a series of activities such as the second academic symposium on bonsai and the academic forum for bonsai enhancement and development in Hainan and the Hainan Huanghua pear carving exhibition were held. At the same time, industry leaders and scholars from 7 countries and regions and more than 30 cities in China were invited to attend the meeting. This influence is unprecedented in Hainan.

At present, our company has invested funds to build a Qiongzhou cultural and cultural street, which has made Hainan's flower world a display area for QiongYa culture.

After the project is completed, 320 merchants will be introduced. It is expected to be open before and after the National Day in 2010, and will officially open in 2011.

The last point is to highlight the characteristics of science and education.

Pay attention to the content of science and technology, and regard the project as a popular science teaching base for flowers and forest products. Now, Hainan higher Career Technical College and other universities have built teaching practice bases in the park.

We also need to build a number of popular science teaching bases in the future, such as cooperation with educational and scientific research institutions, establish "Haikou youth extracurricular science experience education base", keep close relationship with the youth groups, and carry out the "flower knowledge popularization" tour, so that young students can get close to flowers, close to nature, learn science and technology culture, and cultivate their sentiment.

Reporter: with the construction of the international tourism island, the rise of the new business card of the tourism ecology on the south side of the river also adds a lot of charm to the construction of the international tourism island.

What kind of plan does Liu always have for the future development of the flower world? We know that Liu always participates in some flower bonsai elite forums around the world. What is he planning to do in connection with the international practice?

Liu Chuangang: in the process of starting an undertaking, an enterprise can not patronize itself, close doors, and fight alone. It should also be good at integrating resources, taking into account the interests of all parties, and achieving mutual benefit and win-win results.

Especially with the proposal of the international tourism island construction policy, we should pay more attention to the integration with the international community.

Now our company has a new goal: strive to create a national 4A level tourist attraction through 3 to 5 years' efforts, and build the Hainan flower world into a demonstration park for leisure and sightseeing agriculture, and achieve 30 to 500 thousand tourists a year, and the goal of leisure agriculture and scenic spots with an annual revenue of over 30 million yuan.

We will further enhance our visitor reception ability and enhance the appreciation value of our products. At present, I go to various conferences and forums in the world, and I am also actively discussing some cooperation projects with some bonsai organizations and celebrities, and strive to make this new eco tourism brand go out of China and go global.

Conclusion: when Liu Chuangang interviewed reporters, his face was always filled with a strong, sudden and proud look.

The reason why he has today's success is that he is inseparable from his disposition of humor and broad-minded, in addition to his persistent devotion to flower bonsai and his enterprising spirit of perseverance and indomitable spirit.

From this interview, we learned more than just a successful entrepreneur's experience. He has benefited greatly from his approach to life, dealing with difficulties and solving problems.

While composing this amazing song of pioneering work, he is also laying a brilliant and brilliant way of life with his whole life's efforts.