Poor Guy Liu Yudong: Two Yuan Business Two Hundred Million

Lean, poor speaking, low key, diligent...

Though it was 1970s.

Rush to the capital city to repair bicycles

Liu Yudong's home, like other rural families, is poor and more siblings.

Unlike many rural children, though he is the youngest in his family, he is independent from childhood.

In 1987, Liu Yudong, who was only 16 years old, came to Ji'nan with "two dollars" in junior high school.

At that time, he had no skills. Finding a job was extremely difficult. Finally, he could only follow a master to learn how to repair bicycles.

At that time, he thought very simple: "art does not pressure people, learn skills, and later can mix meals."

More than 2 years of apprenticeship earned 20 thousand yuan. "During the day, in addition to repairing bicycles in the shops, bicycles went to bikes to install bicycles in the evening. Although the work was hard, the harvest was great."

This "achievement" is still fresh in his memory. "A young man under 20 years old has 20 thousand yuan, which was very rare at that time."

When he went home to build a house to get married, or did he continue to do it? At that time, he was puzzled that in the countryside, boys would be married at the age of 20, and their parents advised him to go back.

But he eventually "violated" the wishes of his family, and spent 300 yuan / month rent a door in the vicinity of the Ji'nan building to repair bicycles.

At that time, most of the people who came to repair bicycles liked smoking and drinking, and Liu Yudong, who was careful, came in specially to import some cigarettes and liquor from other places.

Business starts from the wine bottle

It's easy to act as an agent. No one will give large quantities of goods to the young man who is only 19 years old. Moreover, many wineries have special agents at that time. The winery does not care about the goods of one car or two cars. Besides, he does not have much money and strength.

Bold Liu Yudong brought more than 10 thousand yuan to the winery of lling Ling.

The director rejected him without consulting.

Liu Yudong was not discouraged. "He will not sell wine to me, and I will not go." Liu Yudong recalled that he had run all over Ji'nan, including Shanghe, Jiyang and other places, at the director's request.

The director did not break his promise and sold him the wine.

"Whatever you want to do, you must do it at any cost. You should regard difficulties as opportunities and exercise opportunities."

Now, Liu Yudong also congratulated himself on his insistence. "This is inseparable from my diligence and efforts in rural life."

In 1992, after learning that the two foreign companies of the United States began to engage in China's agent trade with Coca-Cola, Dove and other products, Liu Yudong, 21, went to Beijing to negotiate with the two foreign firms and asked for the sale of "foreign brands" in Ji'nan.

Smart and hard work, Liu Yudong achieved his wish.

Later, he continued to represent Feixian County's Baijiu, Jingzhi Baiji and Taishan special Shandong liquor.

By 1994, the company's annual sales reached millions.

Liu Yudong completed the primitive accumulation.

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Build your own brand in the past century

The bigger movement is still behind.

In October 2002, Liu Yudong joined Luzhou Laojiao and developed two new series of more than 20 new products: Luzhou Laojiao "ancient brew" and "cellar", and obtained their exclusive agency rights. They set up branches in various provinces and cities in the country, established their own sales channels and logistics distribution network, and formed a market layout centered on Ji'nan, relying on Shandong and distributing the whole country.

So far, Moutai, Wuliangye, Luzhou Laojiao and Langjiu are more than 50 famous brands and more than 2000 single agents in Ji'nan.

However, this did not satisfy him. "We also need to be a general agent in China for foreign famous liquor, so that Chinese people can really get in touch with foreign wine."

At present, Liu Yudong's products are not only in drinks, but also in non-staple food seasoning, cooked meat products, health food, general merchandise and so on.

"In addition to the circulation link, we have entered the production link and created our own food brand" dada "brand, which indicates that we formally enter the production process and have the value of sign.

In 2003, Liu Yudong sold only 150 million yuan in Ji'nan, and sold more than 200 million yuan nationwide.

"Only professionalism can win," Liu Yudong has a special set of business ideas.

At present, Liu Yudong's business has built the largest professional liquor network in the country, but they are still strengthening and expanding their network. "Now our network has covered 70% of the county-level cities in Shandong, but it is still building a deeper marketing network for the circulation industry.

At present, Liu Yudong is running on his professional road.

"We should be consistent with Gome in the agency of liquor and have a perfect network and professionalization to create our own brand."