Many Domestic Shoe Brands "&Nbsp", "Made In China".

Recently, reporters visited a number of department stores in Nanjing East Road, and found nearly half of them.

For example, a "foreign brand" headed by "M" has claimed to be a "family brand" after landing in China.

Many consumers also thought that the brand came from Europe.

But on the official website of the brand, it is clear that whether it is "international fashion men's shoes" or "casual jeans men's wear", they are "Chinese original brands" and the so-called "family brand" was formed in 2000.

Insiders also revealed that some "foreign brands" did come from "overseas", but that was the result of "brand bathing".

For example, a "J" takes the lead.

Reporter survey found that the current market "foreign brands" shoes and clothing there are four main types: one is authentic foreign brands; the second is the foreign brand cooperation with domestic enterprises, in the domestic OEM production, the third is "washed" "foreign brands"; another is the design, production and sale of all localization, but in the registered trademark with the "foreign name" of "fake foreign devil".

From the bulletin of the Trademark Office of the State Trademark Office in recent years, the trend of "made in China and naming in foreign languages" is very obvious.

Among them, there are forty or fifty registered trademarks and names of all shoes and clothing, each of which has exceeded the trademark name, all of which are intended to be registered trademarks of Chinese characters.

In the market, the latter three "foreign brands" shoes and clothing accounted for more than 1/3 of all brands, and is particularly popular in high-end shopping malls.

An important reason is that after the "foreign name" is used, the price of the product is higher, and consumers will not be suspicious.

For example, on some Chinese brand counters, shirts and T-shirts, which are very similar to the "M" brand, are priced at only 2/3 or 1/2.

"The origin of these brands is true and false," he said. "There are many false propaganda and exaggerated publicity."

When we introduce brands, we also suggest that they use Chinese names, but enterprises feel that the price is not high if they are in Chinese names.