New York Times: Chinese Enterprises Are Proud Of Sponsoring The Olympic Games.

Worried that the US economic recession may lead to the reduction of Olympic advertising investment, the Olympic Committee made a prediction on the growth of global advertising investment in 2008.

The New York Times article November 14, 2007: Chinese enterprises are proud of sponsoring the Olympic Games (author: Stuart Elliot), less than 9 months away from the 2008 Beijing Olympic Games, and this is also a critical moment for the advertising industry.

Olympic sponsors and other businessmen who want to see the Olympic Games will invest billions of dollars in Olympic related advertising production, which also brings business opportunities to the advertising industry.

Chinese enterprises are proud of sponsoring the Olympic Games.

Worried that the US economic recession may lead to the reduction of Olympic advertising investment, the Olympic Committee made a prediction on the growth of global advertising investment in 2008.

Consolation is that Mccann's international media forecasts show that global advertising investment in 2008 will grow by 5.5% over 2007.

At the same time, it is exciting that the 2008 Summer Olympic Games will become a strong driving force for the growth of China's consumer economy.

At the same time, it is exciting that the 2008 Summer Olympic Games will become a strong driving force for the growth of China's consumer economy.

Projections show that in 2011, the advertising cost of six mainstream media in China will increase from $13 billion in 2007 to $22 billion 500 million.

The warm anticipation of the Chinese government and people for the Olympic Games has also contributed to the promotion of Olympic advertising.

Susan, executive director of an internationally famous luminaire company, said: "hosting the Olympic Games is very proud of Chinese people."

For example, the Olympic torch relay, which is scheduled to begin in March, will be the furthest torch relay in history.

The pfer activities are co sponsored by Chinese Lenovo Group and Coca-Cola and Samsung.

Chinese enterprises are competing to become sponsors of the Olympic Games.

At the same time, major advertising companies are also competing for advertisers in China.

WPP group's JW / W advertising company announced today that they will participate in five advertising programs of the summer Olympic Games in China, two of which are cooperating with other companies.

The three project includes Olympic official sponsor: computer maker Lenovo China Lenovo, Lenovo is also the top sponsor of International Olympic Committee, China Unicom, a mobile phone network operator, and China's largest dairy group, Yili Group.

The other two projects are not official sponsors, but they will also sponsor related activities during the Olympic Games.

One is the Anta group which produces sports shoes and sportswear, the other is the men's clothing.

"The Olympic Games are not only a symbol of the spirit of the Chinese people, but also a symbol of China's rise," said Tom, President of JW and Northeast Asia. "China will be another center of gravity after the US."

Tom found that the Chinese people's expectation and enthusiasm for the Olympic Games can be described by one heart and one mind. The Olympics have never made a country so cohesive.

Chinese enterprises are also proud of sponsoring the Olympic Games. "Good advertising ideas have been sold out and the whole country is celebrating."

"For example, Lenovo computer, how to match product characteristics with sports spirit, and make the brand bigger and stronger is our challenge."

Lenovo, a computer and equipment supplier of the Beijing Olympic Games, also embodies a sense of responsibility to ensure the success of the games.

And the man's clothing reflects the fact that "business activity is also a competitive sport. Like competitive sports, you should also take medals as the goal."

Anta's advertising endorser is Wang Hao, a billiard player. The brand positioning is "accomplishments of yourself", and you will be honored through talent, sweat and diligence.