The Launching Ceremony Of "Promoting Chinese Brands And Selling Chinese Brands" Was Held In Beijing.

In September 27th, "publicizing China"

At the launch ceremony, Chu Xiuqi, President of the Chinese general merchandise business association, first introduced the background, significance and relevant circumstances of the event.

Chu Xiuqi said that over the past 30 years of reform and opening up, with the rapid development of China's economy, the brand awareness of consumers has been increasing. In order to meet the upgrading of consumer demand, the Chinese brand has created a broader space for development, providing a favorable environment for Chinese brand sales, promoting the promotion of Chinese brand culture and enhancing the overall competitiveness of Chinese brands. With the support of the Ministry of Commerce, the Chinese Department Store Association has organized 100 large department stores and jointly issued a proposal to promote "Chinese brands" in the national department stores.

The representative of the shopping mall solemnly read out the proposal to promote the Chinese brand and sell the Chinese brand. The head of the department store of Beijing Cui Wei building, Beijing contemporary shopping mall, Beijing sate shopping center, Beijing Xidan shopping center, Beijing Gan Jia Kou building, Qingdao sunshine department store, Tianjin Zhongyuan Department Store, the gold jewelry business mall and the Bei Bei Shang mall and other department stores jointly signed the proposal on a 4 meter long silk thread with Chinese dragon pattern, calling on the whole country's retail enterprises to support the development of Chinese brand in 6 aspects, such as "providing sales convenience, organizing joint promotions, improving service quality, increasing the intensity of recommendation, guiding the production of factories and improving the self employment ratio". Beijing Wangfujing department store deputy general manager Gao Huimin as department store

Xu Hong, President of Tianjin Department Store Association, represents the place.

In recent years, the development of Chinese brands has received more and more attention from the government, industry and all sectors of society. The development of Chinese brands is not only related to the interests of Chinese enterprises, but also the consumption culture and structural upgrading of the whole society, which is related to the establishment of the overall economic strength and international competitiveness of the country.

Due to the late start of domestic brand enterprises, the lack of brand building experience and the inheritance of brand history have affected the development of Chinese brands to a certain extent.

To promote the growth of Chinese brands, the most important thing is to raise brand awareness and provide market opportunities for brand development. Department stores are the most important business platform for spreading brand culture and gaining brand market value.

In the past decade or so, many Chinese brands, with the support of many department stores in China, have gained the starting space of the Chinese side, from small to large, and gradually become stronger, until they become the brand of the Chinese consumer market.

With the launch of the campaign to promote Chinese brands and sell Chinese brands, more Chinese brands will take off.