China'S Classic Strong Comeback &Nbsp; &Nbsp; Back Shoes Are Popular With Big Brands.

"Many customers came to see our classic style.

If you wear ten years ago,

Chinese classic strong comeback

Back shoes are more popular than big brands.

Although the power shoe has been out of the market for many years, it has just made a comeback.

"It's all about asking for back shoes. The reporters just came for a few dials."

In September 26th, on the four floor of Hang Lung Plaza, when a reporter inquired about the location of the store, a salesperson kept on sighing.

The salesperson told reporters that since the opening of the business, many customers came to inquire about the store of "Hui Li", "they are all rushing back to see."

Huili store is located in the famous store Sports City on the four floor of Hang Lung Plaza.

Although all of them are imported from ADI, Nike, Puma, etc.

Hui Li "fans"

There is no lack of post-80s and post-90s.

Reporters in the store saw that in order to meet the needs of different groups of people, today's back shoes also launched a lot of colorful fashion styles.

However, it is best to sell "classic" with red logo which can cause people to recall a lot.

"Classic sales can account for more than 30%, and many customers say it is just like this."

Sales staff said, "many customers also said that since wearing back, then you have to wear classic."

It is understood that although the power shoes have carried many middle-aged people's "campus memory".

But now, there are many fans of "back 80" or "post-90s".

"Wearing those international cards is too vulgar."

In the evening of September 26th, the reporter met Xiao Zhao who was buying shoes here. As a "post-80s generation", Xiao Zhao felt that his shoes were very fashionable.

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Many middle-aged and old people

Find the memory of the year

"If we wear double back shoes at that time, it will be fashionable."

Mr. Jiang, 42 years old, was very excited when he was in middle school wearing a pair of back shoes.

It is understood that compared with other famous sports products, the biggest magic of the shoe is to arouse people's memories.

"A lot of customers came to see our classic style shoes. First they had their eyes lit up. Then they asked if they were the original ones. Then they began to talk about" the same year. "

The salesmen joked that they had not been subjected to "revolutionary tradition" education for a month.

"In particular, some parents with children come here and say to their children," there was no Nike before, and dad used to wear such shoes. "

At present, the most familiar classic "back shoes" are priced at more than 280 yuan.

"It was about 10 yuan."

Mr. Jiang said.

"But after all these years, wages have gone up and people's lives have changed. The young men are now becoming big men. Can the price of these shoes remain the same?"

Why do some sell hundreds of pieces and only thirty or forty?

Founded in 1927, Huili shoes industry is a national brand that has been highly sought after.

In recent years, although the back shoes gradually fade out of people's vision, but in the night market or wholesale market, there are still many back shoes.

"We also have a customer response here, saying that thirty or forty yuan in the market can buy double back shoes, and buy nearly three hundred yuan for us, why is there such a big gap?" said Shi Xin, manager of the store.

"Manufacturers said that these cheap shoes on the market are not counterfeit products, but for historical reasons, there are also second-line and three line factories in addition to front-line factories, and these cheap shoes are produced by these manufacturers."

According to Shi Xin, after restructuring, a series of adjustments have been made. At present, Shanghai Hui Li brand manufacturers have already used force as a brand to operate.

"It looks almost the same, but there must be a gap in it."

Shi Xin said, "especially in terms of quality and comfort, it must be different."