From 1 To 5 To More Than 400! The Revival Of Old Beijing Cloth Shoes

Import in the 80s of last century

"Don't look at this counter. It's only 6 or 7 meters long. There are more than 130 varieties here."

Ge Da sister pointed to the goods and told reporters about it.

Ge Da Jie is a salesman at the men's shoes counter at the grand fence shop in Bu Ying Zhai.

She has worked in this shop for 27 years since 1984.

In the past 27 years, bu Ying Zhai has completed the leap from the old enterprise to the "time-honored brand" brand. For GE Da Jie, the cloth shoes in her hand have been sold from the original "5 blocks 1 Gross 5" to the present "more than 400". From the most common layer to the bottom of the thousand layers, the more and more new styles with new functions are favored by customers.

Is 400 yuan more expensive to buy a pair of cloth shoes?

"Look here, this is the mark of the apprentice."

Ge elder sister pointed to a sole.

According to the common people's opinion, pure handmade Nanking shoes are considered pure old Beijing cloth shoes.

At the bottom of the sole of the shoe, you can see a mark written in pencil.

"Bu Ying Zhai has the same number of cloth shoes, the number of needles on the sole is fixed, basically 80 to 100 stitches per square inch, and the stitches are horizontal and vertical. Only in this way can the softness of the sole be ensured.

The apprenticeship is not enough, so you need to mark the pins on the soles.

Ge Da elder sister told reporters that such a sole, the average person needs one person a day's working hours.

In the fast-paced modern society, this slow work can not help but make people laugh.

In fact, it takes four or five days to complete a pair of pure blood shoes.

It is made of trimming, cutting shoes, rim, filling sole, sole, bottom, cutting shoes, along the mouth, shoes, shoes, and baking.

A pair of shoes needs dozens of processes.

With the end of the era of "pre shop and factory", there are only a few old people such as GE Da Jie who can still follow the specific crafts.

"We are basically outsourcing production, and we provide technical standards."

Liu Yazhou, a manager who worked for more than 30 years, told reporters that with the increase of labor costs in recent years, the cost of pure handmade cloth shoes rose rapidly.

Facing the rising cost, the way to keep the old brand sign is to insist on not lowering the brand level.

"Our cloth shoes are of high price, but they do not dare to relax in the process."

Liu Yazhou said that facts have proved that quality is the foundation of the time-honored brand and the quality has been established, and the market will naturally open.

Can 400 yuan cloth shoes sell well?

This is not a problem for GE Da Jie.

She sold 3 pairs in half an hour with reporters.

The sales process was surprisingly simple and rapid.

"Many of them are repeat customers. If they go through, they will be willing to buy them again."

Ge Da sister basically does not need to pay more lip service to introduce complex manual crafts. The feeling of feet on cloth shoes has explained all the problems.

Compared with the handmade cloth shoes made by the elderly at home, there are some improvements in the technology, such as putting up the upper and hiding the pins in it, which is more beautiful.

Compared with the low price cloth shoes in the market, bu Ying Zhai guarantees the comfort and abrasion resistance of cloth shoes through high-quality fabric selection and pure manual process.

Of course, it is best to sell cloth shoes at one hundred or two hundred price.

"I bought this pair for 185 yuan, and wore it for more than a year, but it was not bad.

Shoes must be comfortable in our work.

Gregory pointed out the black cloth shoes on her feet.

The price of a meal in a restaurant is a good choice for modern people who are more and more interested in the quality of life.

With the niece's more than 70 year old Fan Ying fan's words, "such a famous old brand, such a good quality, the price is worth it!"

"In the 80s of last century, the import of leather shoes was the best selling. At that time people were catching up with fashion. Now the living standard has improved, people pay more attention to the quality of life, and the comfortable brand of shoes has become popular again."

Ge said that she could sell 10000 yuan a day.