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Foreign Brands Occupy 70% Of Store Sales

2011/9/28 10:31:00 35

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Domestic department stores abroad

brand

Occupy gold shop, turnover far ahead of domestic brands, which is common in Chinese department stores and shopping centers.

On yesterday's "promotion of Chinese brands and support for Chinese brands", Fan Yanru, Deputy Secretary General of the Chinese Department Store Association, said that the sales of Chinese brands in Beijing department stores accounted for about 30%, and mainly in the middle and low grade. Foreign brands were still the main force in the sales of shopping malls, and sales accounted for about 70%.

Reporters at dhui World Shopping Center saw that apart from catering and very few women's wear and ornaments as Chinese brands, most of them belonged to foreign brand goods.

"The brand we often stroll has three levels of Euro hour force, underground one tier Wacoal and so on, and BLT Huarun supermarket often goes there."

In the world, a consumer told reporters.

Foreign brand goods make people feel that their quality is higher and more.

fashion

And domestic brands are slightly inferior.

In fact, this is a microcosm of the domestic and foreign brand market share of domestic department stores.

Fan Yanru said that in the Beijing department store,

clothing

Shoes and hat brands account for about 40% of Chinese brands, while Chinese brands such as cosmetics account for a low proportion of 20%.

This ratio will be lower in high-end stores such as Yansha and Seth.

"This is mainly because domestic brands are still dominated by mid-range products and low-end products.

Almost all those with low location and low price are Chinese brands.

Fan Yanru said.

The head of Beijing Zhuang Sheng Guang Guang Department store also said that the proportion of Chinese brands in Zhuang Sheng Guang Guang Department Store is not large at present. The proportion of domestic brands in women's clothing, men's wear, sportswear and furniture and household wear is less than half.

And high-end products such as women's bags, cosmetics and outdoor products are still dominated by foreign brands.

The participants also thought that the sales volume of domestic brands in department stores is still small, and the situation is not optimistic.

"What we call" Chinese brand "today is not only China's own brand of design and production, but also some foreign brands produced in China, overseas registered brands and some joint venture brands.

According to the guest, if the "Chinese brand" here refers to the original brand owned by Chinese enterprises and the property rights belong to all the brands owned by Chinese enterprises, the proportion will also drop sharply.

Fan Yanru said that the Chinese general merchandise business association has been committed to promoting more Chinese brands into department stores.

"To publicize and support Chinese brands, we first need shopping malls to provide opportunities for Chinese brands to enter stores.

Consumers do not know where to buy when they do not enter the shop.

In recent years, we have found that some excellent Chinese brands can not enter the shopping mall. Some of the shopping malls are brand names of Wenzhou and Dongguan. They will not be introduced at all.

Therefore, the association has been trying to provide equal opportunities for Chinese brands. "

A head of a department store in Beijing believes that the main bottleneck for Chinese brands to enter department stores is the quality needs to be improved.

Department stores should not only sell their products, but also have their own culture and business philosophy.

Department stores want to see more independent design, independent production, and strong vitality of Chinese brands to enter.

"As long as we make our own characteristics, even if these Chinese brands are not mature, we still hope to provide a platform for these brands like Phoenix nests."

The Department official, who did not want to be named, said.