How To Connect Garments And Fabrics

Clothing can not be separated from fabrics, fabrics also need. clothing To realize value

If there is no fabric, the designer's inspiration will not carry the carrier; and for the fabric, the good products need to be recognized, otherwise, "hidden in the boudoir people do not know" can not achieve the due value.

Fabric companies have developed good fabrics, but they can't find buyers. Designers may need some kind of fabric to realize their design concept. Maybe this material is not far away from him, but because of "information asymmetry", he has no idea.

The docking work in the past was mainly realized by various large-scale fabric exhibitions. It should be said that various forms of fabric exhibition have solved the problem of docking between fabric and garment enterprises to a certain extent, but the traditional fabric exhibition also has disadvantages, one of which is "information asymmetry".

"As the number of enterprises increases, the variety of products increases. tradition There is no way to achieve this kind of information docking. When we are faced with huge amounts of information, how can thousands of designers and thousands of fabric enterprises find information matching themselves? For garment enterprises, how to find suitable suppliers for many fabric suppliers? In order to achieve these goals, we must rely on effective docking. Feng Dehu, vice president of China clothing association, said.

Under such circumstances, sponsored by the China clothing association, the national textile product development center and Hangzhou women's wear trade association, the "2011 Yangtze River Delta fashion women's clothing brand and Chinese fashion fabric enterprises' special docking conference" jointly organized by Hangzhou textile center's clothing city and the global fabric business center came into being. In August 11th, Hangzhou textile center. clothing City, the reporter personally felt the docking meeting, and interviewed the organizers of the relevant personnel and exhibitors.

"This is also an attempt of cooperation between the China Fashion Association and the national textile center," Feng Dehu said, referring to the selection of exhibitors. "This women's clothing business as a demand side is mainly invited by the Hangzhou women's wear chamber of Commerce. The exhibitors' fabric enterprises are divided into two parts: one is the national textile center fabric base enterprise, and the two is invited by the global fabric network to some fabric enterprises."

In order to improve the efficiency and pertinence of the docking conference, whether the exhibitors or women's clothing enterprises, the choice of designers emphasizes the "regionally", that is, the Yangtze River Delta region. In this way, each exhibitor has almost no cost and will be able to return to the exhibition on the same day with half a day's time. It can be said that the docking will be a combination of regional and professional.

"The big one. Exhibition It looks like a sea of faces and looks good. It does play a role. But it also brings many problems. " According to Wang Guogang, CEO of the national fabric business center, "there are several problems in traditional large-scale exhibitions: low carbon, no environmental protection, no economy, and no efficiency."

First of all, this large scale exhibition Often stalls are large, usually beautiful decoration, some enterprises to decorate a booth to spend hundreds of thousands, or even millions. Moreover, such large-scale exhibitions are usually in the metropolis, exhibitors from all over the country to participate in the exhibition, travel long distances, drive in a vast and powerful way, exhaust a lot of exhaust gas along the way, plus the consumption of manpower, material resources and financial resources, and run counter to the low-carbon economy advocated nowadays.

Second, the efficiency of such large-scale exhibitions is not necessarily high. Take the Shanghai International Exhibition Center as an example, it can accommodate 5000 stalls, and it will take several days to complete the transfer. With common sense, we can infer that very few people will go through it from beginning to end.

Moreover, the classification of large exhibitions is too dispersed. For example, many enterprises will produce cowboy fabrics. At the exhibition, the fabric will spread to all the stalls. If a person wants to find cowboy fabrics, he will go to all the booths. Considering the whole situation, we can not engage in a cowboy area, nor can we gather all the enterprises that produce jeans.

Therefore, it does not mean that there is no need for traditional exhibitions. Rather, we need to develop various forms of docking to meet different needs. Feng Dehu also believes that in addition to those existing large multi-function Exhibition We should also develop more environmentally friendly, low carbon small exhibitions or docking meetings.

This docking will be very simple for all stalls: standard stalls, rows of shelves, and all kinds of fabrics on it. Designers do not come to see booth decoration. Designers are looking at fabrics. Therefore, fancy decoration is not important, the key is that products should be "caught".

This docking meeting is very targeted, that is, women's clothing. In fact, the local fabric companies have a wide product line, almost all kinds of fabrics, functional fabrics, men's fabrics, women's wear fabrics, industrial fabrics and so on. For designers, the range of choices is very precise -- women's clothing.

With regard to the issue of "information asymmetry", journalists and exhibitors on the spot exchange, some business representatives believe that the most efficient way is to meet directly with designers.

"We are very pleased to participate in this exhibition, many designers came directly to the booth to communicate with us." Du Jinxiu, general manager of Shaoxing County Dian Bo Textile Co., Ltd.

Of course, some enterprises are afraid to show their latest scientific and technological achievements because they are afraid that they will be copied after they are taken out. Xia Jingshu, deputy editor in chief of the global fabric business center, said: "at the docking site, we found that some enterprises had hung up the latest research and development fabrics. However, it was found that some of the audience's participation was not very clear, and in order to prevent plagiarism, they were taken back."

In response, Wang Guogang said: "there is no good solution to this problem. It should be said that this is a double-edged sword: good fabric can not be realized at home, and it can be copied if it is taken out.

What is smarter now is that enterprise First, hide the most sophisticated products, see the customers who want to cooperate, and bring the best things out. "At present, the exhibitors themselves can only grasp it." Feng Dehu said, "from the macro environment, our patent awareness needs to be strengthened."

The situation abroad is better. It is not that foreigners are not afraid of copying, but because they have better legal awareness and legal environment. If someone copies others' products, they will be prosecuted and pay a price. At present, from the domestic perspective, this is almost impossible. This is like a copy problem existing in garment enterprises, which can not be solved in a short time. The quality of the whole people depends on the improvement of the legal system.

"However, this form of docking will achieve at least one purpose, namely, the first step of contact." Feng Dehu said that through such a docking meeting, designers can find factories that match styles and prices, so that they can establish cooperative relations with businesses and carry out "point to point" cooperation. This solves the problem of "information asymmetry".

Then, will there be a convention for such a docking? In this regard, Wang Guogang said: "all depends on the reaction of the enterprise. The need of enterprises is our direction. If the effect is good, we can consider fixing it, and at the same time, we can expand some related activities on the periphery. But the core is the same, that is to serve the enterprise.

Yu Pengfei, general manager of Wujiang East Union silk Co., told reporters: "I think the form of this docking will be very good, with low cost and good results. We hope that we can hold more of this kind of docking in the future.