Ordos Group: The Development Of World-Class Products To World-Class Firms

In February 26, 2001, after the approval of the State Council, Yike Zhao alliance withdrew from the alliance and built the city. The Yike Zhao League, which has been used for 357 years, was officially renamed Ordos City.

The reason for choosing this name is that there is a well-known and well known company in the world, which is the Ordos group, which is very important in the layout of China's textile industry.

Before that, no city was used.

"Ordos", Mongolian means a group of palaces.

This is the place where the pride of a generation lies. It is also a fertile land for Zhong Ling Yu and rich resources.

In the 30 years from 1981 to 2011, the Ordos group followed closely the pace of China's reform and opening up, and described the spring of one career after another in the backward northwest border town, depicting another magnificent blueprint.

In the past 30 years, the Ordos group has rewritten the world's cashmere industry, showing the strength of Chinese brands and ranking among the world's largest ferroalloy enterprises.

From world-class products to world-class brands, and to world-class companies, Ordos step by step to fulfill the ideals of "warming the world" and warming the world.

In the 30 years and three steps, the development of Ordos group is clearly seen in the corporate culture of the 2008 edition of the group: "the three major goals of Comrade Wang Linxiang put forward, forming the three largest enterprise strategy of Ordos group; the successful implementation of the three major strategies has played the most crucial decisive role in the development of Erdos Group, thus forming Ordos.

The first step: to do world-class products

Cashmere is the national treasure of China.

About 70% of the goats in the world are produced in China. Among them, the quality of cashmere in China accounts for more than 90% of the world's output, while half of China's best cashmere comes from Inner Mongolia. Half of Inner Mongolia's best cashmere comes from the Ordos Plateau.

But for a long time, because of the lack of technology and equipment, China can only export high-quality and cheap cashmere raw materials, and the cashmere processing industry has been monopolized by the western developed countries.

Premier Zhou Enlai has repeatedly instructed the Ministry of textile industry to develop a cashmere comber as soon as possible to produce Chinese own cashmere products.

It was not until 1981 that the predecessor of Erdos and China's first large-scale cashmere processing enterprise, which imported advanced equipment from abroad, was formally put into operation at the Yike Zhao League cashmere sweater factory.

In 1983, Wang Linxiang, who was appointed director of the factory, proposed that the cashmere sweater factory should be the largest cashmere textile enterprise in the world, and it was the first to start. In the factory, the probationary system, the full floating wage system and the cadre competition system were implemented. At the same time, more than 150 people were sent to Japan to study.

And after the introduction of complete sets of equipment, Ike Zhao union cashmere sweater factory immediately began to solve the problem of localization of machine parts, and began the technological self research and development road.

Finally, first-rate raw materials, first-class staff and first-class technology make Ordos make a first-class product and sell well in the world.

In 1993, Ordos sold 1 million 60 thousand cashmere sweaters and 100 thousand sweaters.

Among them, the export cashmere sweater 560 thousand pieces, is the world's most production and export cashmere manufacturers.

The second step: to be a world-class brand.

"Erdos cashmere sweater, warm the world".

In October 1989 -1990, March, Wang Linxiang, the leader of Ordos group, cling to the plate and produced 370 thousand yuan to broadcast the advertisement every day in CCTV prime time.

This has become the first appearance of Chinese fashion brands in CCTV, and has officially opened Ordos's world-class brand.

From then on, Ordos

On the road of world-class brand, Erdos has continued to make strong brand strength of products, technologies and channels, and on the one hand, enhance its brand culture, communication and other soft power.

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In the product design, Ordos, with the brand as its goal, is constantly bringing forth new ideas, leading the cashmere fashion design in China and even in the world.

At the end of 1980s, Erdos invited the top students of the Central Academy of fine arts to be a brand designer, leading the Chinese cashmere into the fashion design era.

After seeing the design of Erdos, the international design master Lssey Miyake also praised "bold and novel".

During this period, the Ordos cashmere fashion show sales conference was detonated in more than 20 large and medium-sized cities.

In January 14, 1990, on the first day of the Erdos cashmere fashion fair, the exhibition hall was knocked down four or five times in January 14, 1990. The Beijing Public Security Bureau had to intervene to limit the sale of tickets to no more than 1200 per day.

In 2008, former Chanel art director jille Du Fu joined Ordos to lead the double improvement of product design and product line, and brought Ordos products into the world class ranks.

Technically, since the late 1990s, Ordos has invested more than 100 million yuan annually in technological pformation, so that its production technology level is always keeping pace with the world's advanced level.

Set up "national cashmere engineering technology research center", develop new technology products such as nano three defense, digital printing, etc., preside over the establishment of international standards (IWTO), national standards, and China.

On the channel, in the 80s and 90s of last century, Ordos developed a cashmere counter and special area in department stores, and made it a symbol and pride.

In twenty-first Century, when the cashmere area began to be marginalized, Ordos took the lead in leading the cashmere industry to seek two channels upgrading, including channel location and channel image.

Erdos invited Dunhill global image director Jahn Munby (Yann Debelle De Montby) to create a channel image for it, and completed the upgrading of the 48 terminal stores nationwide, which has received wide attention and recognition from the industry and the market.

The third step: to be a world-class firms has a broader world layout.

Entering the twenty-first Century, when world class products have already been realized, world-class brands are being realized. Ordos has forcefully put forward the goal of "one hundred years of strong enterprises".

In February 28, 2011, at the annual meeting of the company, President Wang Linxiang summed up the past 30 years and looked forward to the future. As always, he stressed the concept of "loyalty, responsibility and pursuit": "we should vigorously promote the three stresses, establish a correct outlook on life and values, and make the right choice in terms of fame and gain, gain and loss, progress and retreat, and more and less."

Erdos has nurtured and formed an enterprise philosophy of "pursuing excellence" and "self pcendence and pioneering and innovation" with the enterprise aspiration of "warming the whole world". It showed unusual vision of the times. In the early days of reform and opening up, when the state proposed to accelerate the development of light industry with "less investment, quicker effect, more accumulation and higher exchange rate", Ordos opened the pace of China's cashmere industry; when China changed from a shortage economy to a surplus economy, Ordos tree became the banner of the brand; when China entered the heavy industry,

In 2003, when the western development and the national energy strategy shifted westward, Wang Linxiang decided to invest in the industrial chain of coal, electricity, metallurgy and chemical industry invested by chessboard wells. In 2008, the chessboard well industrial park became a truly "Silicon capital of the world". Ordos group owns the second world top companies besides the velvet spinning industry.

In 2011, the Ordos group spotted the abundant salt mine resources in Mizhi District of Shaanxi, and decided to invest 20 billion yuan to build a salt chemical industry block based on 5 million tons of vacuum salt, and build a circular economy industrial chain of power generation, coking, calcium carbide, PVC and chlor alkali downstream integration. After the completion of the project, the Ordos group will become another large-scale circular economy heavy chemical industrial park after the chessboard well.

The pieces of Ordos are also spread abroad.

Following the establishment of the Sino Mongolia company's development of the coal industry in Mongolia, Ordos group is actively responding to the national "going global" strategy and investing in the electric smelting and real estate projects in Kampuchea.

Over the past 30 years, Ordos has developed a set of practices to continuously improve the internal mechanism of enterprises and pursue the continuous improvement of enterprise mechanism.

Standing on the threshold of 30 years, Ordos is clearly aware that with the rapid expansion of industry and the change of collectivization management mode, the optimization of the mechanism is facing new challenges. Erdos is more determined to ensure that the development of the company will be promoted by the advanced nature of the mechanism and the strong executive power.

For Ordos group's future, Ordos