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Mickey Mouse Is In The Fashion World.

2011/10/8 15:02:00 24

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As we all know, designers usually get from the most unexpected places.

inspiration

But the most incredible thing in fashion.

Art

The fountainhead needs several mice.

Recently, the British Financial Times columnist Helen Suo Trevor expressed his views on the topic of Mickey Mouse's hot fashion world.

Whether it's clothing accessories or high-end.

Jewellery

Mickey Mouse and her girlfriend Minnie became the main elements of the new fashion series this autumn and winter.

In fact, Walter Disney himself has worked with Salvatore, Dali, Charlie Chaplin and Roald Dahl. For decades, his company has constantly expanded its product base and constantly interpreted the concept of integration with high-end and low-end cultures.

In recent years, companies such as Dolce & Gabbana, Jean-Charles de Castelbajac, Iceberg, Neil Barrett, Manish Arora, Hayden-Harnett and so on have made handbags and accessories, and the furniture companies of Italy Garments Co., Ltd., as well as the furniture giants such as Yu and Yang, have combined with Disney.

Jean-Charles de Castelbajac used the image of Disney 101 spotted dog in its autumn and winter clothing series.

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Another company that has high-level cooperation with Disney is the top jeweller and Chopard company that produces the top red carpet.

In October 11th this year, it will launch a new series of costumes, inspired by Mickey Mouse, including watches, necklaces, earrings, bracelets and writing tools. All objects are covered with diamonds and gemstones, ranging from 30 thousand euros to 150 thousand euros.

There is no need to worry about selling things: some customers have made the first move and booked a Mickey Mouse badge.

Another jewelry brand that works with Disney is Mawi in London. Pop star Rihanna and Prime Minister Samantha Cameron have worn Mawi jewelry, and the company plans to release Limited Edition Minnie series accessories in September, including necklaces, bracelets, earrings, pendants and rings, ranging from 32 to 150 pounds.

The thick pearl string is integrated into Mickey Mouse's ear style and the Disney theme elements like Minnie's polka dots. These jewels are funny and funny, and suitable for girls to wear.

"I think the cooperation of brands is becoming more and more important," Mave Kevin said. She is the founder of Mawi company.

Disneyland is a household name, and people of all races, ages and sexes are irrelevant.

It is a golden opportunity for us to enter the market and achieve a strong combination of strengths and weaknesses.

Those consumers who do not know our brands will know our value from now on.

The whole process of designing: "Disney initially only provided a general framework, and our design can be interpreted as we like, that is, keeping the spirit of the Disney characters at the same time, inject their own design style."

The series will be available for sale worldwide through the Asos.com website to the retail outlets of Harold department store.

Cappellini, a Italy home master, does not just use the image of Mickey Mouse cartoon characters.

"Mr. Disney is really a master of imagination in the 60s of last century."

Cappellini said.

He designed the future world.

With the help of engineers, he made the first monorail train.

I try to focus on the history of Disney and its unique color. "

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Before collaborated, Disney always approached the designer or Brand Company with the aesthetic ideas of a cartoon character.

Mark lo, vice president of Disney European consumer products department, said: "sometimes it has to reflect the current fashion style. Sometimes it comes from designers who are fans of Disney, and at some stage of their design career, they want to integrate into Disney style."

Lothar Pevnekt, a retail analyst with Verdict Research, a British retail consultancy, said: "joining the design team will add the high-end attributes of these brands to Disney, making it more fashionable."

At the beginning of the cooperation, designers could look at the archives of Disney first, and then freely interpret the Disney cartoon characters according to their own understanding - at least to a certain level.

"The standard of ultimate cooperation is to ensure that we do not violate the value of Disney, and we must not damage the image of cartoon characters."

Luo said.

In short, Disney will never allow its cartoon image to appear on tobacco and alcoholic products, nor will it work with designers who are too fierce or disrespectful.

On the occasion of the 60th anniversary release of the movie Fantasia, Disney invited Hayden Hartnett's designer Tony Haq to design a series of handbags and decorations, inspired by the movie, and the other two limited edition series designed by Huck will also be launched. Their inspiration comes from the movie "electronic world competition" and "Pirates of the Caribbean". The retail price ranges from $78 to $495. The pirate series has a scarf called "Beautiful Dead" after being released, and it has been produced in large quantities.

Next spring, Tommy Hilfiger will launch a limited 10 piece suit of "Disney cartoon characters close to the Disney cartoon characters".

"Disney is outstanding in imagination and innovation. After joining hands with our brand, we have lifestyle and core values."

Hill Faye Jay said.

"To give Disney's cartoon characters a little bit of students' temperament is really a pleasant and uplifting thing."

So will Disney waving its wand and collaborate with all designers? "We are very willing to work with Mark Jakob (Marc Jacobs), and he has gained too much inspiration from Disney cartoon characters."

"We are also willing to cooperate with famous brands like LV to design handbags," Luo said.

Let's wait and see who will be the next luckiest person in Disney's favour.