An Exhibition And A Metropolis -- 2011 China Keqiao International Textile Fair Will Be Held Soon.

With the approaching of the 2011 China Keqiao (Autumn) International Textile Fair, before the eleven national day, Chinese Textile City merchants are also starting to fight for it, ready to show their corporate image and expand their product sales through the east wind of the Expo.

The reporter recently learned from the organizers of the Shaoxing Textile Fair that up to now, 445 enterprises in and outside the county have ordered 1170 standard booths for the Expo, including many well-known enterprises at home and abroad.

Obviously, Keqiao autumn Textile Expo, which is widely concerned by the industry, has not only affected the enterprises and purchasers in the textile industry chain, but also injected vitality into the development of the third industry in Keqiao.

Promoting trade and docking to activate the third industry

For the tens of thousands of cloth merchants in Shaoxing County, what effect will the Textile Fair bring to the textile market?

In terms of "recessive resources", high quality resources such as capital, technology and talents in the industry during the period of the Expo are highly valued.

In addition, the brand of Textile Expo has directly or indirectly spawned the creation of the independent brand of Shaoxing textile and clothing. In the process of competing with the leading industry of domestic and foreign enterprises, a large number of well-known enterprises and independent brands have emerged in China's Textile City, and the local brands of red and green blue, Ding Ji printing and dyeing, Yi Zhenjin, and Feng Sheng textile garments have grown rapidly and achieved leaping development.

Shen Jinpeng, general manager of Zhejiang Yi Zhen Jin Textile Co., Ltd., told reporters: "the professional exhibitions like Keqiao Textile Fair will play an important role in the development of our enterprises. We have recognized a large number of new customers through exhibitions. Last year, our new brand of women's jacquard fabric" floral "was successfully unveiled at the Textile Expo, and the customer feedback effect was very good.

Developing MICE economy and enhancing Keqiao's influence

Whether or not an international large-scale exhibition can be held is an important symbol of the comprehensive competitiveness of the city. Keqiao enjoys great popularity in this respect.

The hinterland of Shaoxing county is located near Hangzhou, the capital of Xiaoshan. It is 20 kilometers away from the Ningbo International Airport and 150 kilometers away from Ningbo port.

In October 2007, the International Exhibition Center of China Textile City, which covers a total area of 118 thousand square meters, was officially launched. The first phase of the exhibition hall covers an area of 46194 square meters, which can accommodate nearly 1000 standard exhibitions.

In 2009, the specialized exhibition hall integrated with modern architectural decoration art and service facilities was officially completed and put into operation.

With the support of the hardware foundation, a large number of specialized exhibitions such as the Textile Fair have springing up rapidly in Shaoxing County, and have been developing vigorously.

The two annual Keqiao International Textile Fair is undoubtedly the most noticeable and the leader of the county's MICE industry.

In 2008, after the Textile Fair was upgraded to a national exhibition, the Shaoxing county Party committee and county government confirmed the internationalization of the Expo.

The professional exhibition image of the Expo has also been upgraded to a level, attracting a large number of tourists from home and abroad.

Not only increased revenue, but also further enhanced Shaoxing's contacts and contacts with the rest of the world, further widened Shaoxing's opening up to the outside world and won more opportunities for Shaoxing's economic development.

While pulling the economic development of Shaoxing County, the Textile Fair has further improved the infrastructure and appearance of Keqiao, accelerated the pace of Keqiao's modernization, made Keqiao's popularity at home and abroad greatly improved, and achieved "double harvest" of economic and social benefits. More and more domestic and international people began to understand and understand Shaoxing.

It can be said that the Textile Fair has made an unexpected contribution to promote the local economic growth of Shaoxing county and accelerate the economic development of the city.

Leveraging industrial fulcrum and multi industry go hand in hand

Exhibition economy is recognized as a high income, high profit industry.

According to experts estimates, the driving factor of exhibition projects to local economic development is about 1:9, that is, if the direct income of mice is 1 hundred million, the income of related industries such as catering, tourism, pportation and logistics is 9 hundred million.

A large convention and exhibition means that a large number of people, logistics, capital flows and information flows will be gathered in a certain period. A large number of these elements will inevitably generate huge consumption demand for the related industries such as pportation, tourism, catering, accommodation, communication and so on, and will stimulate the rapid development of these industries.

"We have a total of more than 200 rooms, the usual entry rate is around 60%, but during the spinning Expo, more than 80 orders are placed on a single day, plus other guests and some individual visitors, the rate of entry is almost 100%."

Rich International Hotel Sales Department official told reporters.

Hotel accommodation will show blowout growth during the exhibition period, and restaurant business is also particularly hot.

According to incomplete statistics, in recent years, when the Textile Expo is coming, the entry rate of Keqiao star hotels is above 90%, which is 25 percentage points higher than usual.

Entertainment, leisure establishments, restaurants and other industries turnover increased by more than 20%.

Intermediaries, such as plation, consultation, advertising, printing and training, have increased their entrusted business.

The Textile Expo has also brought many business opportunities to other industries in Shaoxing county. The surrounding property ads are selling the concept of exhibition with "adjacent to the Convention and Exhibition Center, located in the CBD center".

The exhibition center has become one of the highest prices in Keqiao.

The "big cake" of the Shaoxing Fair has also benefited the tourism industry of the county. According to the head of the Ke Yan scenic area, it is the low season of tourism in March and the end of October. However, due to the large number of exhibitors and merchants at home and abroad, the sales of tickets have increased considerably compared with the same period in previous years.

Shaoxing County Tourism Bureau official said that the Keqiao Textile Expo has become the golden card of Shaoxing business travel, leading the promotion and development of Keqiao city.