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Taobao Mall Increased Annual Fees To 30 Thousand Yuan And 60 Thousand Yuan &Nbsp, Raising The Threshold For Entry.

2011/10/12 12:57:00 29

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Yesterday, B2C platform Taobao

Shopping Mall

Announced the upgrading of business management system.

Among them, merchants are more concerned about the announcement of the investment standard of Taobao mall, which raised the annual fee of technical services only 6000 yuan per year, to 30 thousand yuan and 60 thousand yuan two grades, and the margin also increased from 50 thousand yuan, 100 thousand and 150 thousand third level from the previous 10 thousand yuan.

Outside questioned Taobao mall in the opportunity to raise prices, increase revenue for the spin off

TaoBao

The mall is ready for independent listing.

In response, Yan Qiao, head of Public Relations Department of Taobao mall, responded that Taobao shopping center raised its service fees and margin to encourage businesses to take more seriously the business behavior in the mall, improve the service quality of merchants and protect consumers' rights and interests.

"Increasing the service charge is to guide businesses to improve their service quality. Many businesses will say how the annual fee of technology services has gone up and has risen so much. My answer is based on the return policy we are designing now, and finally depends on the businesses themselves."

Yesterday, the merchant raised the question of price increases. Zhang Yong, President of Taobao mall, explained to the merchants that the Taobao mall would implement conditional annual return system of technical services, and partly or even full refund of the annual technical service fees according to the scale of operation, service quality and other indicators.

Yan Qiao told reporters that as an enterprise, it is necessary to have basic skills.

scale

In order to provide quality goods and services, this is also the minimum requirement for any enterprise to conduct business.

Taobao mall clearly gave the signal, "for businesses that only occupy Taobao mall to occupy a location, occupy Taobao mall traffic but provide consumers with low price goods and low-quality services, we hope to improve their service behavior through technical service fees."

Yan Qiao said that raising the annual fee and margin of technical services is actually to raise the threshold for merchants to enter, and to reject those companies that fail to reach the standard, while the merchants who have good quality and honest management will enjoy the annual fee of returning technical services.

In addition, the proportion of commissions paid to merchants by Taobao mall has not changed, and it will not be adjusted for a long time.

As for raising the margin, Yan Joe said that the money did not actually enter the Taobao mall's pocket, or was kept in the Alipay account of the merchant, just to prevent the business.

The move is intended to increase the cost of irregularities. If a violation occurs to a certain extent, the margin of liability for breach of contract will be deducted according to the rules.

Deducted

ensure

Jin also does not serve as Taobao mall revenue, but directly enters the consumer protection fund to provide consumers with more protection. "This is actually the establishment of B2C commercial logic and market mechanism by means of economic means."

For the speculation that Taobao will increase its revenue and service fee in order to increase the income of the Taobao mall, Yan Chao said that the profit model of Taobao mall mainly depends on the paction commissions of the merchants, and the annual fees charged will be returned to the well managed businesses, and the margin will also exist in the Alipay account of the merchants, which will not become the source of income for the Taobao mall.

In addition, Taobao mall did not have a plan to split up the stock market. Alibaba still maintained what Ma said, "do not rule out the possibility of the overall listing of the group".