Autumn Cotton Is Worth 20% Of Its Price Rise.
Eleven just after the golden week, many people found that autumn clothes were expensive this year.
Reporters today learned from the major shopping malls that the eleven sales promotion of all stores has ended, and all clothing prices have returned to their original level.
The price of autumn clothing is generally around 1000 yuan this year. Most of the previous three digits are four digits, and the price increases are over 20%.
Spring cotton experienced a wave of price rise, and by October,
cotton
The price has fallen by nearly 40%, but the price of autumn wear has not gone down.
Reporters learned that this is suffering from "spring cotton price increases sequela".
Prices for autumn wear increased by more than 20% digits in four figures.
During the peak season of national day, most shopping centers offer discount promotions for new autumn products.
There is a piece of autumn dress that consumers complain to reporters, which can be bought hundreds of yuan in the past year.
During the festival, many of the shopping malls saw that most brands had replaced the most prominent positions of the counters to the newly listed autumn clothes, including many cotton like coats.
Although most of the autumn discount is about 40 percent off, the price is still low.
The reporter picked up an unremarkable thin piece.
coat
The price tag is over 1000 yuan, and in the past, the price of this kind of clothing is generally dominated by three figures. This year, the starting price of cotton shirt is 600 yuan.
"It seems that it is difficult to find a windbreaker less than 1000 yuan this year," sighed one consumer.
Store sales staff told reporters that the autumn and winter clothing prices this season rose 20% over the same period last year.
"In recent years, men's wear, children's wear and footwear prices have almost doubled."
The salesperson said that the price of imported women's clothing was also rising, especially for Asian origin clothing, which rose by about 10%.
It is understood that Lining, XTEP, PEAK and so on.
Sports brand
It is brewing collective price increases.
Li Ning Co's latest announcement shows that the price of footwear in the fourth quarter will increase by 7.8%, and clothing prices will rise by 17.9%.
Sales staff of Lining counters said that although the price announcement of the head office had not yet been formally received, the price of the autumn dress was really high, and the T-shirt had risen to $16, 70 yuan from the original 100 yuan.
Reason analysis
Spring cotton prices soar, autumn clothes suffer from "sequelae"
"It's all cotton disaster." The price of autumn clothing has gone up, and some garment manufacturers in Guangzhou have come to the conclusion.
Since October 2010, cotton prices have been singing triumphant all along. By March 2011, domestic cotton prices have exceeded 30000 yuan / ton mark, reaching the highest level in ten years.
At that time, people in the industry predicted that the rise in cotton prices would directly lead to a rise in autumn and winter clothing prices in 2011.
But then the price of cotton began to decline, to October this year has dropped to 20000 yuan / tons, but why does the price of autumn clothing still rise?
Guangzhou manager of clothing in Fushun, director of clothing, Zhu told reporters that clothing production cycle at least half a year or so.
Therefore, most of the autumn clothes sold on the market are produced this spring, when cotton prices reached their peak.
Manager Zhu said cotton generally accounts for 60% to 70% of the cost of cotton spinning enterprises. According to the average profit of about 12% of the industry, cotton prices rise by 1% per cent, and corporate profits drop by 0.53%, plus labor costs and pportation costs. The cost of producing an autumn garment this year is about 10% to 15%.
Insiders said that although the spot price of cotton fell nearly 40% from March to now, in fact, most of the autumn clothes were made of spring cotton, and many enterprises are still in the stage of raw material de stocking.
As cotton prices soared last year, many cotton companies blindly hoarded a lot of cotton. Now cotton prices have fallen, but the cost of production has risen sharply, leading to higher prices.
Affected by this, the price of autumn wear is also reasonable.
International market
International clothing prices are also affected by cotton prices.
In fact, the rise in cotton prices has led to the rise in prices of autumn clothes not only in China but also in other countries, including Brazil in the early years.
Reporters learned that 60% of Brazil's domestic textiles and clothing were made of cotton, and cotton prices rose from 1.62 yuan per pound (0.454 kg) in January 2010 to 4 yuan per pound in March 2011.
The rise in cotton prices has directly led to a 20% rise in autumn clothing prices in Brazil, and possibly even 30% in the future.
{page_break}
Expected market outlook
Next spring or about 30% reduction in price.
The reporter learned that although the price of autumn clothing is still rising, most of the high priced cotton stored in most enterprises has been digested in the production process of the autumn and winter clothes. The price of cotton purchased for next spring clothes has dropped a lot, and the fall has reached 40%.
Coupled with the backlog of spring loaded inventories due to price increases in 2011, it will be digested in the spring of 2012. The industry has predicted that next spring or price cuts will occur, with a reduction of around 30%.
For the prediction of spring clothes price reduction, Secretary General of the Beijing textile and Garment Industry Association told reporters this morning that even if the prices of raw materials and cotton fell, they still belonged to high and low prices, and the cost of manpower and pportation were variable. Therefore, it is not yet clear whether the price of spring clothes will be reduced next year, but the possibility of reducing prices will not be ruled out.
- Related reading
- Other | Jiangsu Textile Industry Association: Brand Strategy Should Be Vigorously Implemented In Pformation And Upgrading
- Wealth story | A Big Man With Big Gold And Big Belly Economy
- Shoe Express | PEAK Is Joining Hands With Iraq And Slovenia - The Pursuit Of Dreams And The Spirit Of PEAK Sports Complement Each Other.
- Beijing | Build A Boutique And Make Women A Good Foot. Beijing'S Clothing "Booth" Rocking Into A Boutique.
- Wealth story | Success In Selling Men's Underwear
- Boss interview | Shanghai Sister'S Road To Wealth Creation
- Celebrity endorsement | A Name Spree, Who Says Not?
- Wealth story | Zheng Xiantong'S Entrepreneurial Process
- Wealth story | “時尚女魔頭”打造重慶版PRADA
- Wealth story | 劉宣早的成功創業路
- Fujian Shishi 40 Cloth Enterprises High Profile Exhibition
- Intertextile Fabric Exhibition: Overseas Exhibition Group "Heavy Hit"
- Online Shopping Alliance Taobao &Nbsp; Famous Brand True And False
- Karl Denton "Four Strokes" Layout Of The World
- 國務院修改資源稅暫行條例 11月1日起施行
- Bailey, Anta And XTEP Accelerate Their Pace Into Children's Shoes Market.
- Textile And Clothing Raw Materials Prices Rebounded Slightly, Quietly Watching Brand Movement
- Zhanjiang, Guangdong: Why Is The Price Of Clothing Rising This Autumn?
- Invention Patent Of Silk Artificial Skin
- CPI Is Expected To Rise By 5.5%&Nbsp Over The Whole Year, And The Next Year'S Growth Will Slow Down.