Anta: Brand Value Increased By 73% To 9 Billion 100 Million Yuan.

2011/10/13 9:57:00 40

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Recently, the leading international comprehensive

Brand strategy

Interbrand, a consultant and design company, announced the "2011 best Chinese brand value list" during the summer Davos forum in Dalian.

Anta, a leader in China's sporting goods industry, has risen four this year, following its successful debut last year, jumping seventeenth in the list and ranking its top sports industry.

Data show that its brand value increased by 73% compared to 2010, reaching 9 billion 100 million yuan, forming a huge intangible asset.

Zhang Tao, vice president of Anta, said: "achieving such results is recognition of Anta's brand building in recent years, and is a way of building Anta's brand.

Inspire

And encouragement.

It is reported that Interbrand was founded in 1984 to create brand value research in the industry. Its entire analysis system is recognized as a tool with special strategic management value.

The "2011 China brand value list" is the fourth time that Interbrand used its first brand value assessment method in the Chinese market, and it is also the coordinate space for Chinese enterprises to establish brand development.

From the earliest model of "Kong Linghui +CCTV5", overnight

Anta

The name rings all over China, and then to the sponsorship Volleyball League, CBA, CUBA, Anta is known as "the engine of China league tournament".

Signing international tennis star Jankovic, basketball star Scola, Garnett, etc., Anta further shapes its brand in the field of sports.

In 2009, Anta became a partner of the Chinese Olympic Committee. In four years, the award equipment provided by Anta will be on the podium with the Chinese sports Legion.

Thanks to the increasing visibility of brand value, Anta reported in the first half of 2011 that Anta's turnover in the first half of the year amounted to 4 billion 451 million yuan, and became a leader in the sports industry at one stroke.

Zhang Tao, vice president of Anta, said, "next, Anta needs to think about how to further strengthen its brand and to prepare itself for the next round of enterprise development while stabilizing its domestic market position".