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Luxury Rapid Expansion Sequelae Outbreak &Nbsp; GUCCI Beijing Employees Shouted

2011/10/13 11:03:00 36

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GUCCI Chinese company maltreatment employees are fermenting. Reporters visited GUCCI store in Beijing recently. Employees said they were "tired" but denied other harsh rules.

However, GUCCI China has not yet come forward to respond positively, and GUCCI's brand image is at risk of damage.

In the eyes of the industry, this is the "sequela" left by the rapid expansion of the major luxury brands in the Chinese market.

"A station is ten hours".

GUCCI

In an open letter posted on the Internet by the former flagship store in Shenzhen, the company said that GUCCI had 100 more restrictions on employees' behavior, such as drinking water to apply, going to the toilet to report, and pregnant women at a stop for more than ten hours.

Is Shenzhen GUCCI flagship store's strict regulations on employees a case or a common phenomenon?

With this doubt, the reporter came to Beijing's largest Gucci store, Gucci store.

There were not many people at Gucci stores in the late afternoon. A female staff member told reporters that although the day was a day off, it was quite tiring to work at ten hours a day.

This also confirms the content of an open letter from former GUCCI employees in Shenzhen, that is, "what Gucci is doing is the so-called" comprehensive working hour system ". The last day is a day off, and the working time is about 10 hours a day, but after 10 o'clock every night, the employees must punch in and work before class.

In the face of problems such as whether to apply for drinking water, whether to report to the toilet or not, the staff at Gucci store, vigilant said, "there are no such stringent regulations in the store."

Quality of service has been criticized.

In fact, there were countless GUCCI between China and its employees.

The labor and capital

Disputes.

Reporters learned that, from 2009 to now, a number of shop assistants in Beijing and Shenzhen have complained to the local labor arbitration department and asked GUCCI to pay overtime fees.

In the face of the question of abusing employees, GUCCI still adopts a consistent non response strategy, does not accept interviews, and does not comment on the matter.

GUCCI China's public relations manager said that he is actively investigating this special event and will take necessary measures to deal with it as soon as possible.

In the context of labor disputes, the quality of service of GUCCI has been criticized. In a commenting website, 80% of the customers in the comments on Gucci store said that the quality of service is general. "Ask anyone else who is too lazy to talk to you. Your face is always stretched, white eyed and prominent, and no way to bear it."

Employee training is ignored

In the industry, GUCCI's labour disputes are big.

Luxury goods

Brand's "sequelae" left behind by the rapid expansion of the Chinese market.

In recent years, the potential of luxury consumers in China has made it impossible for any luxury brand to underestimate the pace of opening stores in the Chinese market. At the same time, the corresponding staff management and training has become a neglected part.

Ouyang Kun, China's Chief Representative Officer of the World Luxury Association (micro-blog), said luxury brands were well trained in overseas staff. However, after the Chinese market, management and personnel training had not kept pace with the luxury brands.

According to the World Luxury Association data, human cost accounts for only 6% of the sales price of luxury goods, much lower than product cost and brand added value.