Taobao'S Shop Is Full Of Thousands Of Miles Of Levees

From the evening of October 11th to the 12 day, Taobao mall suffered the biggest protest in history.

The trigger for this round of "violent attack" is the latest charging rules issued by Taobao mall in October 10th.

According to the new rules, the annual fee charged by the sellers of Taobao mall to the annual technical services from the original 6000 yuan to 30 thousand yuan and 60 thousand yuan two grades, the margin also increased from the previous 10 thousand yuan to 50 thousand yuan, 100 thousand yuan and 150 thousand yuan three stalls.

However, the "raise price" of Taobao mall is obviously the unbearable pain of many small and medium-sized sellers.

A seller of clothing business in Taobao mall said that after the new regulation, it would be appropriate for the store to open at least 500 thousand yuan or more in Taobao mall.

Facing Taobao

Collective attack of small and medium-sized stores

11 on the evening of 9 o'clock, the first through network communication.

Most of these shops can pay cash on delivery without Alipay payment, and the participants make a collection of goods from designated shops one by one, and write false addresses.

If the store seller does not deliver the goods for 72 hours, the participants can apply for compensation to the Taobao mall, and the shop will also have to deduct the points. If the shipment is made, participants will apply for refund immediately after the receipt of the goods according to the "7 day package return" rights of Taobao mall, and make a 0 or 1 point rating for the store.

In this way, the rating of the attacked shops, the credit return rate and other credit indicators will be greatly reduced.

In less than half an hour, most of the shops in South Korea's clothes house and Europe have been forced to go off the shelves.

At 11:30 in the evening, Zhao Yingguang, CEO of Han Du Yi house, said, "a group of Taobao shops, including Han Du house, were attacked by malicious people. The gang gathered one thousand or two thousand people and retaliated by malicious adjustment because of the rules of the mall.

I would like to say that we as an ordinary businessman, what is the crime? This is a kind of irrational behavior, for the healthy development of China's e-commerce, Han Du Yi house will never bow to the violence of the Internet.

Taobao mall has reported to the police

Yesterday morning, Taobao mall issued a notice saying, "this attack is a group of people known as" Taobao mall small shop "people are deliberately manipulating, trying to force Taobao mall to change the newly announced 2012 business investment renewal and rules adjustment.

There are other signs that Taobao's hard hit "brush drill" and "malicious bad review" agencies are also involved.

In order to safeguard their own interests, these people egged on others, took violent measures to attack Taobao mall and normal business brand, and obstructed consumers' choice.

Because of their own dissatisfaction, to attack other people's shops, no matter from the starting point and the means taken, are naked rogue atrocities.

"Notice" also wrote: "we once again clarify the original intention of the upgrading of the business management system -- to guide businesses to improve the quality of goods and services by market means, so that users can enjoy a better purchase experience.

We are willing to accept any views and suggestions on our rules, but we must not tolerate the abuse of other innocent businesses because of different opinions.

We will never give up easily because of threats or threats. "

It is reported that Taobao mall has reported to the police about the malicious attack on the night before yesterday, and will adopt technical means to provide corresponding help to the compliance shop that has been interfered in normal operation, so as to resume the paction order as soon as possible.

"Now there are dozens of affected stores, and we have a clear attitude towards the businesses that are now being attacked by innocent people. Their interests must be protected and compensated. This is the obligation of Taobao mall, and the police are closely watching the situation.

From our point of view, this behavior itself has far exceeded the case of illegal operation on Taobao mall. It is a vicious and even violation of the law.

Zhang Yong, President of Taobao mall, said in an interview.

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Ma Yun micro-blog stands ahead of the new deal

In the face of protests from many small and medium-sized sellers, Ma Yun first stood for the new deal of Taobao mall.

"There are moments in life," Ma Yun said in his micro-blog. "We need to summon up the courage to make a choice.

These choices are not only unreasonable, but also contrary to reason and even offend relatives and friends.

Even so, we may still act arbitrarily because we believe in our decisions, and we have done what we should do best.

In China today, it is more difficult to be a businessman, and it is more difficult to be an honest businessman. It is difficult to establish a business trust system.

But you have to choose to do it! This is the hope! "

Ma Yun later wrote, "it is not normal for a company to earn money and not to earn money."

Taobao has been out of order for nine years. In the past nine years, we have never assessed Taobao's income and never asked for a penny of Taobao's profits.

Not today! Making money is not our goal.

We are not moral models, but we really want to be a different company in China.

We wholeheartedly help small businesses because we know the pain.

But not everyone makes money from the chamber of Commerce, and commerce is a serious knowledge.

Ma Yun's statement is not a single word.

As a commercial operation company, Taobao mall's action is normal.

Especially in the future, Alibaba group does not rule out the possibility of an overall listing. As long as it involves listing, it needs performance support, and any policy adjustment is normal.

IT commentator Hong Bo (micro-blog) said that in the past, considering the size of the market, Taobao postponed its profit period, but it did not mean that it could not make any profit measures.

Yi Kai capital CEO Wang Ran yesterday condemned business atrocities on micro-blog: "I hope Taobao mall will restore order as soon as possible.

No matter who is, it should not infringe on innocent people because of their own interests. "

Industry experts have doubts about price increases.

However, many people in the industry raised doubts about the behavior of Taobao mall.

Chen Shou Shou, an analyst at Analysys International, said in an interview with the Morning Post reporter that after adjusting the service charge price, the corresponding service matching should also keep pace with it.

Chen Shou sent, said: "the role of Taobao mall has not changed, has been providing basic services for the seller, but the target is changing, adjusting the cost can be said to be a double-edged sword, on the one hand can enhance the value of the mall, on the other hand it will reduce the operation capacity of small and medium-sized businesses, and some small businesses will therefore be eliminated."

Taobao store voice

Attacker: the mall will not stop attacking without compromise.

The small and medium-sized merchants who participated in this malicious attack took part in the siege, while releasing information on various e-commerce forums and QQ groups to attract more people to join.

By the end of last night, the number of people online has reached nearly 30 thousand, and has continued to grow.

In addition to fake purchases, they also crazily click on the "Taobao through train" advertisement, which aims to make advertising shops pay high fees.

"We are not fighting for one or two days, but fighting for a long time until Taobao mall compromises."

One of the participants told the Morning Post reporter, "the siege of famous shops is to attract the official attention of Taobao mall, let Taobao heartache."

Assailants: these people should understand our difficulties best.

It is reported that the affected businesses including Han Du Yi house, seven grid and other Taobao mall sellers, malicious attacks once led to the sale of most of these sellers.

Yesterday, the director of public relations of South Korea's clothing market, Ms. Chen told reporters that at present, the rest of the Taobao mall stores resumed normal except for a small number of goods. However, due to malicious attacks, the sales volume of that day was 30% less than normal, and nearly 1 million yuan.

"Fortunately, Taobao made the first plan for the first time and reduced our losses to a minimum.

But the biggest trouble I have now is that I can't tell which are the normal buyers and which are malicious attackers.

According to the data released by EnfoDesk, the quarterly monitoring of China's online retail market in the second quarter of 2011, according to the data released by EnfoDesk, Taobao mall ranked first, occupying 32.8% of the domestic market share.

According to the relevant person in charge of Taobao mall, the mall has more than 70 thousand brands and more than 50 thousand merchants.

Ms. Chen of Han Du Yi House said that the company felt the malicious attack was very unreasonable. "If the seller has problems with the new rules, it can communicate with Taobao well, not malicious attacks on other innocent businesses.

But we also expressed sympathy and understanding, because at the beginning, we grew up from small businesses.

Taobao merchants, a brand dealer in Baja, said that if the new rules of Taobao caused the dissatisfaction of some small sellers, it would be inappropriate and unfair to take the colleagues who were the same as the sellers of electricity suppliers as the object of their release.

At the same time, the person responsible for the new rules of Taobao mall said, "the cost is increased only to be accepted, but as a businessman, we are more concerned about what the platform can give us, and simply raise the threshold of entry, and the price increase is not the best way."

As a platform, it is the most important thing to do well in the supervision and management of the third party.

Taobao mall interpretation

So heavy? "Fees are very low, and service fees can be refunded".

Yesterday, Zhang Yong, President of Taobao mall, said that Taobao mall is a B2C platform. It is an enterprise selling products to consumers. It is not a business license. It is an enterprise. Enterprises should have the basic business scale and service capabilities. "Taobao mall is a charging station from the beginning, which is contractual with shops and businesses.

Taobao is a free website that provides an entrepreneurial and innovative place for small and medium-sized sellers.

Taobao mall and Taobao network are different positioning.

According to the new rules of Taobao mall, Taobao mall will refund the annual fee of technical service to the merchants conditionally.

"This is ignored by many sellers."

Zhang Yong introduced, "clothing shop for example, in 1 years to reach 1 million 200 thousand yuan sales, that is, a daily turnover of more than 3000 yuan and the score of 4.6 points or more of the shop can return the technical service fee, which is a very low standard for an enterprise.

In fact, the vast majority of stores can return technical service fees, and our rates are very low compared to those on the Internet or under the Internet.

"In accordance with the previous 6000 yuan technical service fee and the entry threshold of 10 thousand yuan deposit, many sellers came to shop on the basis of 1 business licenses, but their business behaviors and service capabilities were not up to the standards of the enterprises. They could not provide consumers with good services, and the rules were changed to meet market demand."

Zhang Yong said.

The new rules of Taobao mall also stipulate that merchants who do not meet the requirements of the mall or do not want to renew can pfer to Taobao platform C2C platform to continue their business. Historical pactions, performance and accumulated credit will be converted to Taobao stores.

Interest flows? "2 billion 500 million guarantees a year, we do not benefit".

Taobao mall's "raise price" is obviously the unbearable pain of many small and medium-sized sellers.

A seller of clothing business in Taobao mall said that after the new regulation, it would be appropriate for the store to open at least 500 thousand yuan or more in Taobao mall.

Just completed the signing of Taobao mall with the completion of Taobao mall, one of the 38 B2C companies, Kelan diamond CEO also believes that the purpose of the Taobao mall is more obvious, that is, Taobao mall will focus more on the cultivation of brand and big B2C. Guo Feng,

However, there are also analysts said, although Taobao in China's e-commerce market alone, but the recent competition is increasingly fierce e-commerce platform, with the Tencent high key into the Bureau, and many e-commerce enterprises have opened the platform, Taobao face the pressure of competition is also increased.

For this "price increase", there is an analysis that Taobao mall or by raising service fees and guarantee money to increase revenue, in order to seek spin off.

According to the rules of the mall, the deposit is first mortgaged and conditional return.

At present, there are about more than 50 thousand merchants in Taobao mall, with a minimum margin of 50 thousand yuan a year, and the margin of commercial businesses frozen in Alipay accounts has reached 2 billion 500 million yuan.

At the same time, when the famous stores in Taobao mall were attacked, many businessmen questioned: is Taobao paying such a huge sum of money to pay interest to the merchants? For this reason, Taobao said that the profit model of Taobao mall mainly depends on collecting the commissions of merchants, and the annual fees charged will be returned to the well managed businesses, and the margin will also exist in the merchant's Alipay account, which will not become the source of income of the Taobao mall.

In addition, Taobao mall did not have a plan to split up the stock market. Alibaba still maintained what Ma said, "do not rule out the possibility of the overall listing of the group".