Looking For The Competitiveness Of Home Textiles In The Top 500

In September 23rd, the competitiveness evaluation of China's textile enterprises was released in 2010~2011, and the list of the top 10 (20 strong) enterprises and the 500 most competitive industries of the whole industry were released.

According to statistics, in the top 500 list, about 50

The textile industry is divided into 11 small industries, such as cotton spinning, printing and dyeing, wool spinning, home textiles, clothing and so on. The home textile industry started late, so it is not easy to achieve such a result. It is enough to see the strong development momentum of the home textile industry in recent years.

Innovation and profitability are prominent words in this year's evaluation and analysis, which is also very prominent in the development of home textile industry.

Then, in September 28th, the China Household Textile Industry Association held a press conference on the guide to household textiles consumption.

The publication of this guidebook adds a new explanation to the strong development of the home textile industry.

Innovation remains unchanged

This enterprise competitiveness evaluation analysis pointed out that the scale of the shortlisted enterprises has been expanded, the total profit and the total industrial output value have increased to a certain extent. In addition, the competitive advantage enterprises' innovation and profitability have been significantly improved, and the enterprises have increased R & D investment.

In fact, innovation ability and profitability are complementary, and the enhancement of enterprise innovation ability usually means improving competitiveness, and natural profit ability is stronger.

In recent years, the labor force is no longer the competitive advantage of Chinese enterprises. Especially after the large-scale labor shortage this year, compared with many Southeast Asian countries, our labor force has no advantage. Adjusting the structure to help enterprises find their new competitive advantage is imminent.

Often, desperation inspires creativity.

Although this year's home textile industry is facing problems of labor force, raw material cost and export decline, home textile enterprises have not slowed down the pace of innovation at all, but riveted their efforts to advance in science and technology.

After a round of exhibitions, moisture absorption and antibacterial can not attract the audience's attention. Anti-aging, negative ions and supplement of vitamin C are the hot topics this year.

People are looking for more fresher and more wonderful home textiles and home textiles ideas in the ever increasing exhibition.

This is unimaginable in the initial stage of the home textile industry 10 years ago, which makes those who still stay at home textile products caught by surprise.

Yang Zhaohua, President of China Textile Association, said: "high-tech is the combination of new materials and new technologies. Technology and creativity are the most solid cultural details of an enterprise."

Constantine, director of Asia Pacific Design of Italy fashion design and planning group, said: "at present, we should not only pay attention to the artistic development of home textile products, but also pay attention to the development of science and technology, practitioners should also consider the expression of technology content in the form of art, and the use of new technology and home textile products has created new consumption trends." Constantine

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Deep innovation is not the production of any new product, but the ability to change thinking.

Yuan Hongxing, general manager of Jiangsu golden sun Textile Technology Co., Ltd., said: "golden sun is committed to continuous innovation and research and development of new products, but we are not simply suppliers, but home textile production enterprises problem solvers."

From what we sell to what we need and what we study is an innovation and breakthrough in the mode of thinking, which is exactly the difference between Chinese enterprises and foreign enterprises proposed by Yang Zhaohua, President of the China Textile Association.

China's home textile enterprises are learning to tap the market demand, and even anticipate problems through market analysis, and propose solutions.

This year, the popularity of home textile products with the function of releasing negative ions is not for no reason to follow suit. After all, due to the deterioration of the living environment, people pay more and more attention to healthy products.

Guidance is imperative.

With the development of home textile technology, the consumption problem of home textile products is increasingly exposed.

Consumers have not yet kept pace with the development of technology. Nowadays, consumers can still find the most common cotton quilts in shopping malls.

Many consumers are faced with a new type of core products, such as soybean fiber, introduced by salesmen, not shaking their heads or being confused.

When we see the news that fake silk is flooded with the market, consumers are more defensive and even resistant to new products, which has affected the sales of new technology products.

Therefore, market regulation, guiding consumption and cultivating consumption awareness are particularly important for the home textile industry.

Yang Zhaohua pointed out that with the popularization of modern life concept, the consumption of domestic textile products has increased year by year, but there is still a certain gap compared with developed countries.

Consumption habits and consumption misunderstandings are important factors affecting consumption upgrading. In China's small and medium-sized cities, consumers have not yet formed the habit of replacing 2~3 face towels for a month.

Advocating reasonable consumption, healthy consumption and scientific consumption is the significance of the guide to household textiles consumption. At the same time, it fills the gap of domestic market and will play an important role in expanding the consumption of home textiles and promoting the development of home textile enterprises.

"The Chinese market is so big, but the ability to consume functional mattresses is much lower than that in the United States," said Wang Jiabo, manager of marketing department of Huizhou de Debao.

A Danish functional home textile brand can sell US $5 billion a year in the US market, because the US market has been very recognized for functional home textiles.

China's functional home textile market also needs multiple brands to work together to "educate" and cultivate consumer awareness.

In short, the development of the fresh market also requires the training of the environment and the guidance of consumers' life style.

Du Qun, a professor at the Zhejiang textile and garment Institute, who participated in the consumer guide, said that the guide is conducive to consumers' understanding of home textile products, but also helps to make the production information more pparent, forcing home textile enterprises to strengthen and standardize product quality management.

Many small and medium enterprises in Italy are 100 years old enterprises. They have experienced two economic crises and have been subjected to multiple threats, but today they can still stand tall.