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Chivas Works Together With Vivian Westwood For Limited Edition

2011/10/14 10:26:00 24

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Chivas works together with Vivian Westwood for limited edition

Chivas works together with Vivian Westwood. Limited Edition

World famous Scotch Whisky brand Chivas joined hands with fashion designer Vivian Westwood (Vivienne Westwood) to launch Chivas's 18 year Vivian Westwood limited edition new dress. The advent of the new packaging has once again witnessed the extreme interpretation of Chivas's "18 years' inspiration for the source of inspiration" - "inspiring people's courage to pursue inspirations and realizing the luxury of extraordinary creativity." It is such a commitment that highlights Chivas's 18 years' dedication to innovation and its salutation of inspiration. This cooperation is followed by the world's top level. fashion Another match made by Alexander MacQueen and Kristen Kristen.

Chivas's 18 year limited edition is a perfect combination of Vivian Westwood's strong personal style and Chivas's legendary charm. In the eyes of this fashionable female designer, Chivas is a carcass that needs to be decorated for 18 years. Its packaging is an irregular shape coat - three twill silk fabrics printed with the British flag pattern, all trimmed by hand, and the blue gold border highlights Chivas's 18 year's deep and dazzling blue, with both strength and elegance. The two brand logo is decorated with gold embroidery, and it explains to the world its dedication and pursuit of exquisite craftsmanship. Vivian Westwood's Saturn logo adorned with gold rivet buckles, decorated with floral ribbon frills with large floral patterns, the details of Vivian Westwood accessories in this work make people appreciate the designer's unrestrained self pride and talent. The exquisite mold technology makes the wine bottle proud and proud, as if it is inviting people to hold it in the palm and drink it in a healthy way: the medals and the lustre on the edge and the warm amber luster of the whisky complement each other. It is this style, which is bold and heroic in classic, highlighting the noble connotation and extraordinary style of Chivas, bringing a new and more beautiful experience for the original excellent wine.

The design of the Vivian Westwood limited edition packaging of Chivas in the past 18 years is inspired by the British flag pattern used in 1801, and this year is the moment when Chivas brothers came out. Vivian Westwood used this unique detail to show the long history of Chivas brand and its inseparable relationship with the British Empire. In fact, this pattern also appeared in the "gold standard series" launched by Vivian Westwood in Paris.

"I love traditional feelings," Vivian Westwood said with confidence in this cooperation. "As an Englishman, I like to express my treasures in the design of the essence of British culture, and I have the opportunity to put it beyond fashion. In my view, the three words of Chivas are rich in British culture. Therefore, I use those elements that can reflect the heritage of English classics, so as to coerce the whisky into the traditional "England cocoons", such as Saville Street (Savile Row, the old London street with clothing custom name), Scotland Scottish (clans), matching clips, comfortable home and so on.

The foundation for Chivas's successful cooperation with Vivian Westwood in the past 18 years lies in its distinctive British traditional features and luxurious craft. Whether the chief liquor master Colin Scott, or the design master Vivian Westwood, they are doing one thing, that is the real art. As the top ranked Scotch whisky in the world, apart from being rich in up to 85 kinds of rich flavors, its untiring exploration of extraordinary creativity has made the history of whiskey like the development of art.

Chivas's 18 year limited edition of Vivian Westwood limited officially landed in the Chinese market in mid September 2011. The world's limited issuance of 2500 bottles is precious. It is sure that it will be favored and sought after by today's high quality consumers.

About Vivian Westwood (Vivienne Westwood)

As the most famous fashion designer in the world, Vivian Westwood founded his own brand in 1971. By the end of 70s, it had become the symbol of British avant-garde art. In 80s, Westwood's design direction changed, turning to the traditional gentleman culture's cutting skills, British cloth and seventeenth Century art to find inspiration. Westwood's classic circular special sign began in this period.

Since 90s, Westwood has successively won a series of awards, including the British Best Designer Award for many years and the medal of the British Empire. In 2006, Queen Elizabeth II awarded her the title of "Dame" to commend her contribution to the British fashion industry. Vivian Westwood has become a global brand. She is also recognized as one of the most influential fashion designers in the world today.

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