The Brand Of Textile Expo Is Becoming More And More Strong &Nbsp; The Last Exhibitor 80% Is Exhibiting Again.

2011 the Preparatory Committee of China Keqiao International Textile Fair (Autumn) learned that the current Textile Fair attracted 532 enterprises inside and outside the territory. Exhibitors For the past most of the Textile Expo. In the last exhibition, 8 of the exhibitors including Sha Chau textile, Haining Zhongxin, Hebei JJG, Fujian Sanhe, red and green blue textile, Ding Ji printing and dyeing, Wuxi DESAY and other famous enterprises participated in the exhibition.

"While attracting new exhibitors, we did not throw away the old exhibitors, indicating that the brand of the Expo brand is becoming stronger and stronger. The main reason is that Textile Expo Promoting the spanformation and upgrading process of textile industry acts as an engine and drives the development of enterprises. Relevant person in charge of the Preparatory Committee of the textile fair said.

Brand incubator

Shaoxing textile import and Export Co., Ltd., located in Keqiao Times Square, Shaoxing, has recently intensified its research and development of new products, preparing for the Expo. Chen Jinyu, general manager of Rhine textile import and Export Corporation, said: "regardless of the spring fair or the autumn fair, we will take an active part in it. The first time I joined the trade was for trade, but now the platform is more important for us.

There are a handful of companies that share the same idea with Chen Jinyu. As a global exhibition platform, China Keqiao Textile Expo provides excellent brand promotion opportunities for enterprises. The textile and urban construction and management committee responsible person said that the Keqiao Textile Expo, which adheres to the concept of internationalization, specialization and marketization, is not only a simple trading platform, but also a platform for information aggregation and a link between domestic and foreign merchants. On this platform, promoting brand has become another important task for many businesses besides trade. The famous textile enterprises in Shaoxing County, such as red, green and blue textile, Rainbow Village, Fenghuang village, are all frequent guests of Keqiao Textile Expo. Their brand recognition is also famous at home and abroad with the Keqiao Textile Expo becoming more mature.

Technology promoter

Keqiao Textile Expo and Shaoxing County textile industry complement each other and promote each other in spanformation and upgrading.

In 2009, Keqiao Textile Expo put forward the concept of "low carbon and environmental protection". Massive information on low carbon, environmental protection, energy saving and emission reduction is pooled during the exhibition. This provides a lot of experience for Shaoxing textile enterprises that are undergoing spanformation and upgrading.

Not long ago, the reporter walked into the Keqiao Textile Expo's frequent visitor, Zhejiang red green blue textile printing and dyeing Co., Ltd., the workshop was orderly, clean and tidy, so that reporters were astonishing. "Since our implementation of 5S management system, including corporate environment, corporate culture, brand building and so on, have begun to strictly control." A staff member told reporters that every inch of the workshop had a special person in charge.

Every year at the Keqiao Textile Expo, red and blue display is not only a product of its own, but also its own innovative ideas and low carbon environmental protection. Huang Xinming, deputy general manager of red green blue company, told reporters that in July this year, after the expert group's appraisal, red green blue company "coal to gas" technology is mature and feasible. Reporters also saw in the workshop that "coal to gas" technology has been running steadily on the production line.

Huang Xinming said that the Keqiao Textile Expo has a great impetus to the development of the red and blue company. In the past, this role is reflected in the trade, let us have a lot of foreign trade orders, now this role is reflected in promoting the spanformation and upgrading of the company, the exhibition on various aspects of information for the spanformation and upgrading of the company has injected power. This year, red and blue first submitted its own "social responsibility report" to the China Textile Industry Association, which fully demonstrates that the company has started its own road of becoming stronger.

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Creative starting point

During the spring fair this year, a series of activities such as fabric design and development forum, Italy fashion forum, China International fabric design competition, and innovative products show not only enrich the contents of the exhibition, but also make an indispensable contribution to the development of creative industries in Shaoxing county.

The "painted square" of the creative building has participated in the Expo many times and has gained a bumper harvest. In an interview with reporters, the responsible person believed that the creative industry is one of the important industries for the future development of Shaoxing County, but every industry needs the industrial foundation and power engine. There is no doubt about the industrial base. Shaoxing county has a large number of fabric enterprises. Under the stimulation of policies and so on, famous designers in China have settled in. The power engine is the combination of internal and external industries to promote the development of creative industries. The Keqiao Textile Expo undoubtedly plays such a role.

In recent years, excellent designers have poured in, and creative studios and design centers have mushroomed. In the Keqiao creative building, large or small designer studios have been thriving after more than a year of operation. They took part in the Keqiao Textile Expo, and promoted their growth and development while feeding the local textile enterprises.

Reporters learned that more and more creative activities will be held at the Keqiao Textile Expo this autumn.

Product competition

The leading role of Keqiao Textile Expo is a great number of textile products. Thousands of fabric products are integrated into a colorful ocean to greet buyers from all over the world. However, there will be many new products at every spinning Expo. Product innovation, even the needs of the market, is also the need for enterprises to upgrade themselves. The Keqiao Textile Expo as a display platform allows all participants to see the most advanced technologies and fabrics in the industry.

Product structure adjustment and spanformation, get the favor of new customers. Last autumn's Textile Fair, a buyer from Europe saw the embroidery fabric provided by the company. He told reporters through spanlation that Keqiao's textile fabrics are becoming more and more famous in American clothing manufacturers. Especially in the past two years, Keqiao textile fabrics focus on improving the design level and cater to the fashion demand of American consumers. Participating in Keqiao Textile Expo is a rewarding trip.

At the autumn fair last autumn, the "mega velvet weaving" from Fu Sheng received two orders from nearly 400 thousand meters in the UK and Spain, and more than 50 intention customers. "The order is almost the same every year, and the customers are basically new." Lu Jun, the general manager of the company, has participated in the "home gate" Textile Fair many times. In his view, the key to win the eye of new customers is the innovation of products.

"The idea of exhibiting enterprises is becoming more and more mature, and every spinning Expo will emerge in an endless stream. new product " Light textile city construction management committee responsible person, many enterprises through the Textile Expo many times, to find the fundamental and direction of the development of the enterprise.