CTAF Is Successfully Linked To Procurement.

"If an international exhibition is held in a city, it will be like opening a plane to scatter money over the city."

A foreign economist thus compares the exhibition economy.

It can be said that the CTAF exhibition, as a barometer of the real economy, has witnessed the development of China's textile and garment industry, and also indicates the purchasing trend of industrial products from one side.

The Sixth China Textile and clothing trade exhibition (Paris) (hereinafter referred to as CTAF) has been in Le Bourget, Paris, France.

Yes, Du Yuzhou, President of China Textile Industry Association, also gave a high degree of recognition when he visited the exhibition.

He said: "with the joint efforts of our association and the Frankfurt Exhibition (France) company, this year, on the basis of the Texworld exhibition, we have created an independent and diversified international fashion exhibition platform: APPAREL SOURCING Paris, which is conducive to the international development of the apparel purchasing exhibition.

According to the reporter, this year's exhibition has been greatly improved from the number of exhibitors, the scale of enterprises to the grade of products compared with last year. The exhibition category is based on clothing, guided by market demand, linking the upstream and downstream of the industrial chain with fashion trend, covering clothing and all fashion matching products. It fully embodies the compound value of the exhibition in Paris of fashion capital, and is of great value to Chinese enterprises in pformation and upgrading.

At this exhibition, exhibitors take full advantage of their own characteristics and adopt different ways to publicize products in order to expand sales volume in European market.

Customer invited "exhibitors"

"Do you come every year?"

Reporter and Zhejiang Carle necktie dress Co., Ltd. Chen Xiang

There is a common saying called "no profit can not afford to rise early", and CTAF exhibition is just the saying, which is also the original intention of the organizers.

According to Mai Shang Peng, President of the Frankfurt exhibition France company, "in September, it was the opportunity for European distributors to start new year purchases. Due to the turmoil in the countries surrounding the Mediterranean, buyers thought it would be too risky to place too much production in their surrounding Mediterranean countries.

In order to diversify risks, buyers will place orders in some countries and regions that are far away but have stable supply.

Chinese enterprises with quick response capability can get more opportunities. "

Product qualification brings orders

Reporters at the exhibition site found that the global market certified "China quality supplier" medal booth attracted many buyers' attention.

Zhu Jiangang, general manager of Jiashan Jie Hao plush products Co., Ltd., said: "this medal is awarded by the global market group. It is a professional international marketing organization. It is committed to building high-quality brand names for Chinese manufacturers, helping members to promote brands in the international market, attracting business opportunities and holding the market pulse.

We deliberately hang the logo of "China quality supplier" in the booth and show our exhibitors the strength of export.

Facts have proved that the Jiashan Jie Hao company through the booth's careful publicity, attracted a continuous stream of European distributors to visit and negotiate, they showed strong interest in the company's fashionable and high-quality artificial wool products.

The exhibition set up a communication bridge between Zhu Jiangang and buyers, and solved the problem of information asymmetry between them.

In addition, Zhu Jiangang, as a manufacturer, shows the latest products and the most advanced technology of the enterprise, and in the communication with purchasers, it gets direct feedback from European market demand, which will help to improve product design and product quality in the future.

"Go home" to find an agent.

China's textile and clothing trade exhibition (Paris) gives reporters the most direct impression of exhibitors.

The dazzling products are dazzling, and exhibitors and visitors can do what they want through the big stage of the exhibition.

For production enterprises, the exhibition not only displays products, but also can communicate with interested agents, which greatly improves the safety factor of brand promotion and improves the speed of brand promotion.

Guangzhou double diamond leather products Co., Ltd. is the only exhibitor representing the new generation of leather goods manufacturer in our exhibition. The company produces VASARIA (Van Riel) brand alligator leather with French origin, and VASARIA (Seril) brand has strong vitality in China.

The crocodile leather products developed and developed by the company combine the design concepts of fashion and practical daily life, showing small luxury everywhere in low-key design, which can fully express the owner's low-key and luxurious lifestyle.

"Our brand has French lineage, and I care for him in China like my mother. Now he has developed very well in China, especially in the northeast and Guangdong markets, which is selling well in the same industry. I came back with him (VASARIA) this time, and I found him in France, and I found him a dear mother."

Du Lihua, deputy general manager of Guangzhou double drilling leather products Co., Ltd.

CTAF, as a bridge between VASARIA and agent, helps brands develop the most suitable market plan for them, find the most suitable agents, and guide them to make the best cooperation plan with their agents.