Dongguan Shoe Exhibition Takes Enterprise Pformation And Upgrading Platform

Shoe show

Shoe machine exhibition (2011 autumn) will be held from November 1st to 3 in Houjie and Canton Fair shoe exhibition in Dongguan.

The exhibition will focus on the three themes of "brand, channel, upgrading and pformation", actively explore overseas brand participation, and provide massive information, comply with market demand, commit to shoe enterprises' R & D design and brand channel's "smile curve" at both ends.

Originality

Selected works of creative fashion shoes from the Hongkong Institute of higher education and Technology (THEI) will be unveiled for the first time.

At the same time, due to the small export profits, many OEM manufacturers are keen to pform or develop retail businesses.

Dongguan Qisheng footwear industry official said, "brand management is not easy. When touching the brand, it will encounter a bottleneck on the market, that is, the product's popularity is not high.

We should enhance the brand awareness of our enterprises, invest a lot of money and manpower in R & D and brand building, and rely on government support to promote the exhibition. "

Liao Yongxin, a lecturer in textile and clothing department of Hong Kong Polytech University, will hold a special lecture to help exhibitors analyze how to make market positioning and highlight brand differentiation after upgrading and pformation.

retail

"Business" and other symposiums will also be held simultaneously during the exhibition to share with the industry the development of retail channels, and provide support for the pformation of enterprises.