Ancient And Modern Underwear Sales Accumulated Over 9 Months In 2010.

　 It is expected that the number of chain stores will exceed 100 by the end of the year.

As the "China time honored brand" brand awarded by the Ministry of Commerce, Shanghai ancient and modern underwear companies are constantly developing new products in the development process. At present, the outlets have been located in all provinces and autonomous regions of the country, reaching 1508, and opened the first overseas store last year. It is understood that in 1-9 months of this year, sales of ancient and modern underwear exceeded the total amount of last year, and net profit increased by more than 20% over the same period.

　　 The annual output amounts to more than 800 pieces.

According to the introduction, the "ancient and modern" brand can be traced back to a small shop with a single shop opened in the early 40s of last century. Starting from the opening of the first chain store in December 1994, as of the end of September this year, the company has 1508 commercial outlets throughout the country, forming a marketing service network covering all provinces and cities except Taiwan, Hong Kong and Macao. The company has set up 23 offices and 15 regional agents throughout the country, and has registered "ancient and modern" trademarks in 19 countries and regions, including the United States, France, Canada and Italy. Last November, ancient and modern cooperation with Singapore's Kade land, the first overseas chain store opened in Singapore Kai Tai shopping center officially opened.

It is understood that ancient and modern companies now have "ancient and modern", "ancient and modern men", "Shang sixteen", "Moussa" four brands, in Pudong has its own production base - ancient and modern factories, and in Zhejiang, Xiaoshan, Jiaxing, Guangdong, the South China Sea and other places to set up four licensed processing manufacturers, formed a set of product development, production base, market development, marketing management, wholesale distribution, financial information and other six centers of modern enterprise management structure, self-designed and produced bra, underwear, pajamas, swimsuit, beach clothes, adjusted clothing and other six series of products, with an annual output of 800 million pieces.

Ancient and modern companies responsible person said that the past 1-9 months this year, the net has increased 90 stores. By the end of the year, there will be more than 100 stores. In addition, in the 1-9 months of this year, the cumulative sales of underwear in ancient and modern times exceeded last year's year-on-year, an increase of 16.37% over the same period last year, and net profit in 1-9 months also increased by 21.85% over the same period last year. According to the statistics of the China Knitting Industry Association, in the past three years, the "ancient and modern" underwear in the order of output value, sales income, profit and tax, market share and brand management, production standard and other comprehensive economic indicators are ranked first in the ranks of the industry.

　 Market segments are constantly emerging.

In today's fierce competition market On the other hand, the survival and development of the time-honored brand can not be separated from innovation. stay market In terms of development, ancient and modern exploration has led to the establishment of a market based on three modes, namely, self management and chain development.

In terms of product development, the company plans to send technical designers to study and participate in high-end activities in the industry every year. "Adoption and the world" Top brands Contacts will help broaden our horizons, activate everyone's thinking, help us integrate with international fashion, and introduce new products that are acceptable to the market. Ancient and modern officials said, "eyeball effect" is very important, the key lies in the continuous emergence of new products. At the same time, we also rely on the factory's advanced production line, modern commercial ERP system management mode, and CAD software technology to continuously enhance the core competitiveness of the product, providing an endless vitality for brand development. {page_break}

It is reported that in 2007, the "Shang sixteen" brand of the vest, bra, underwear and household clothes for girls group developed by ancient and modern company has launched a series of products of 3 age stages, including "micro uplift", "initial display curve" and "touching". It guides girls to choose exquisite, private and personalized happy underwear according to body shape, function, season and other factors. At present, "Shang sixteen" underwear has accounted for about 15% of the annual sales volume of ancient and modern China. At the same time, the high-end underwear market has been actively developed in both ancient and modern times. Its high-end brand "Mei Mu Sha" currently has 6 stores in Shanghai port, Heng Heng square, ancient and modern Huaihailu Road flagship store two, Hohhot, Baotou, Ji'nan Hang Lung and Ningbo China World Trade Center, and will open 1 new stores in Nanjing at the end of this year.

　 It is reported that in order to open up the online shopping market, the ancient and modern company also set up the online shopping department last year, and will open an official online store next year.