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The Evolution Of "Bread Clothing" To Fashion Clothes

2011/10/13 15:44:00 36

The quickening pace of autumn makes the coat and fur in the mall.

Down

Clothing and other winter products have hit the bestseller list.

Among them, especially down garments are the hottest selling points in anti season sales every year.

With the change of design concept and fabric in recent years, down clothing has changed from the single warm keeping to the cold winter scenery.

Reporters in Beijing Xidan shopping malls, Xinhua Department store, Wanda Plaza shopping malls and other shopping malls found that many consumers have begun shopping for down winter clothing.

"Now the down jacket looks better every year, and it is also more fashionable."

Aunt Wang, who is looking for a long down jacket, said: "the winter jacket worn in the past few years is very clumsy. Now it's light and warm. It's very suitable for the elderly."

In recent years, many businesses have introduced customized feather clothing for the elderly in particular.

For example, a chest size of 3 feet 8 (about 127 centimeters), a hip size 4 feet (about 133 centimeters) of large size down clothing can meet the needs of most elderly people, and the style and color are much more than in previous years.

Xidan shopping center is called "capital city".

Down

The first family, who has worked here for many years, also sent out such a feeling: every year, the down garments are sold every year. There are new changes every year. No matter from the change of filling materials or the change of external design and fabric selection, the down coats are getting warmer and warmer at the same time, and they are getting more and more tasteful.

"Now 80 and 90 have become the main buyers of the market. The down garment industry has changed the concept of a down jacket winter for the consumer group. It is replaced by the idea that" down jacket can not be one but also more fashionable. "

She said.

Compared with the old down jacket of the past, which is bloated, bulky and lacking in fashion sense, the present down garments are

Fabric

The appearance, decoration and color of the material and color have changed from inside to outside.

The most important thing is the gradual upgrading of fabrics.

In the past few years, polyester and taffeta, T/C fabrics and other medium and low grade fabrics have become a new type of jet fabric weave suede, waterjet Gaomi Chun Yaxi (Xue Ke), woven fabrics, green fabrics, brocade, and other high-end fabrics, and some grinding, grinding, calendering, bronzing and other means are widely used.

In particular, the use of sanding technology, fabrics not only feel soft, strong sense of hair, but also more breathable and draping.

"Down garment products to fashion, leisure, sports and personalized change, but also promote the related surface accessories products renewal and replacement.

The grade and level of fabric products play an important role in Down garments.

Some textile enterprises adopt new textile technology products, and some use environmentally friendly products with new functions.

Sister Li said.

"Now the material of the down coat is also used to break the plain weave of the previous few years. Jet jacquard fabric and knitted mesh fabric are widely used. The wear resistance and air permeability are improved compared with the previous ones."

More colorful, bright and fashionable colors have also made the fashionable side of today's down garments.

Emerald green, pink, peacock blue, brown, tea, coffee, dark grey, navy blue...

More and more color choices have made people completely change the inherent impression of the black, white and grey three colors "supporting scenes". The addition of elements such as zippers, diamond lattices, metal buttons, hoodies, horn buttons, feathers and other elements will make the down jacket more fashionable.

For example, the fashionable style of down garments in recent years, cattle buttons, woolen fabrics, and the edges of the brim have become the focal points of symbolic decoration. Besides, the waistband and the waist style are still popular among the working people.

Not only is the women's down jacket more fashionable, but also more scientific and technological content, and men's down jacket has also displayed its distinctive side.

Last year, Far East Company launched several new types of disposable down garments. Compared with the hard and rough hand feel of disposable disposable down coats, the new disposable disposable down garment has been processed with new technology, which has delicate handle and gloss of sheep leather.

At the same time, it also introduced carbon fiber healthy thermal clothing.

According to the person in charge of the company, the clothing installed a less than 100 grams of smart battery, just like a mobile phone placed in the inner pocket of the cotton clothes, the wearer can carry out the high, middle and low temperature regulation according to his needs, so that people can keep warm and comfortable in the cold winter, especially for outdoor and chilling people.

At the same time, the carbon fiber healthy thermal clothing can not only bring the warm feeling of the "air conditioner" to the wearer, but also has very good health care function.

After the clothing is energized, the two molecules of carbon fiber and cotton fiber are combined to form a far-infrared radiation with a wavelength of 5~20 microns and a radiation rate of more than 90%, which is beneficial to human health.

It is understood that the popularity of fashion down jacket can be widely recognized by the market, which is closely related to its own production design features.

The design and production cycle of down clothes is longer than other seasonal clothing. This is a great opportunity to capture the elements of market fashion. In the down clothing market in recent years, the classic fashion elements appear in the four seasons clothing new product phenomenon is very common, down clothes have been with other seasonal clothing, gallop in the forefront of fashion.

Therefore, the fashionable production will be the inevitable trend for the down garment production enterprises to open up the market.

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According to the insiders, as early as 2006, China's down garment products began to fashion, leisure, sports and personalized change, and promoted the upgrading of related accessories products.

From the "bread clothes" that only had cold and warm protection at the beginning, to the trend of diversity, versatile and fashion oriented fashion today, China's down garment industry has gone through the preparatory period of industrial pformation and upgrading.