The Evolution Of "Bread Clothing" To Fashion Clothes

The quickening pace of autumn makes the coat and fur in the mall.

With the change of design concept and fabric in recent years, down clothing has changed from the single warm keeping to the cold winter scenery.

Reporters in Beijing Xidan shopping malls, Xinhua Department store, Wanda Plaza shopping malls and other shopping malls found that many consumers have begun shopping for down winter clothing.

"Now the down jacket looks better every year, and it is also more fashionable."

Aunt Wang, who is looking for a long down jacket, said: "the winter jacket worn in the past few years is very clumsy. Now it's light and warm. It's very suitable for the elderly."

In recent years, many businesses have introduced customized feather clothing for the elderly in particular.

For example, a chest size of 3 feet 8 (about 127 centimeters), a hip size 4 feet (about 133 centimeters) of large size down clothing can meet the needs of most elderly people, and the style and color are much more than in previous years.

Xidan shopping center is called "capital city".

Compared with the old down jacket of the past, which is bloated, bulky and lacking in fashion sense, the present down garments are

More colorful, bright and fashionable colors have also made the fashionable side of today's down garments.

Emerald green, pink, peacock blue, brown, tea, coffee, dark grey, navy blue...

More and more color choices have made people completely change the inherent impression of the black, white and grey three colors "supporting scenes". The addition of elements such as zippers, diamond lattices, metal buttons, hoodies, horn buttons, feathers and other elements will make the down jacket more fashionable.

For example, the fashionable style of down garments in recent years, cattle buttons, woolen fabrics, and the edges of the brim have become the focal points of symbolic decoration. Besides, the waistband and the waist style are still popular among the working people.

Not only is the women's down jacket more fashionable, but also more scientific and technological content, and men's down jacket has also displayed its distinctive side.

Last year, Far East Company launched several new types of disposable down garments. Compared with the hard and rough hand feel of disposable disposable down coats, the new disposable disposable down garment has been processed with new technology, which has delicate handle and gloss of sheep leather.

At the same time, it also introduced carbon fiber healthy thermal clothing.

According to the person in charge of the company, the clothing installed a less than 100 grams of smart battery, just like a mobile phone placed in the inner pocket of the cotton clothes, the wearer can carry out the high, middle and low temperature regulation according to his needs, so that people can keep warm and comfortable in the cold winter, especially for outdoor and chilling people.

At the same time, the carbon fiber healthy thermal clothing can not only bring the warm feeling of the "air conditioner" to the wearer, but also has very good health care function.

After the clothing is energized, the two molecules of carbon fiber and cotton fiber are combined to form a far-infrared radiation with a wavelength of 5~20 microns and a radiation rate of more than 90%, which is beneficial to human health.

It is understood that the popularity of fashion down jacket can be widely recognized by the market, which is closely related to its own production design features.

The design and production cycle of down clothes is longer than other seasonal clothing. This is a great opportunity to capture the elements of market fashion. In the down clothing market in recent years, the classic fashion elements appear in the four seasons clothing new product phenomenon is very common, down clothes have been with other seasonal clothing, gallop in the forefront of fashion.

Therefore, the fashionable production will be the inevitable trend for the down garment production enterprises to open up the market.

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According to the insiders, as early as 2006, China's down garment products began to fashion, leisure, sports and personalized change, and promoted the upgrading of related accessories products.

From the "bread clothes" that only had cold and warm protection at the beginning, to the trend of diversity, versatile and fashion oriented fashion today, China's down garment industry has gone through the preparatory period of industrial pformation and upgrading.