The Development Knot Of Clothing Industry: High Inventory!

　　 Inventory sales specialist

New career

Statistics show that in 2010, Chinese clothing Stock The volume has reached 20% of the production volume, about 15 billion, and the annual increase is still around 10%. According to the normal growth forecast, clothing inventory will reach 17 billion in 2011.

China's sportswear brand Mei Bang last year, the stock amount of 903 million yuan, this year reached 2 billion 889 million yuan, an increase of 222% over the same period, inventories accounted for 90% of the net assets of the same period.

Adidas's recruitment advertisements were also set up separately. Stock Sales specialist. The condition is: an annual inventory reduction plan can be worked out according to different channels and actual inventory conditions.

Inventory problem is always the most troublesome problem for businesses. Many garment enterprises fail because of inventory, even if they are Armani Such an international brand is still plagued by inventory problems.

The market is changing rapidly.

Inventory generation

"The inventory ratio can be controlled by effective means, but inventory is impossible. The inventory control rate is about 50%, even if it is qualified. Gao Peng, chief designer of the group, said: "if you don't handle it, the goods may become worthless. If you sell it at a low price, you will be in a dilemma if you want to affect the brand value."

In addition, the rapid development of garment industry has resulted in many similar brands, and the product repetition rate is very high. The emergence of clothing B2C has also caused extrusion to traditional physical stores, resulting in more and more stocks. The clothing market is changing rapidly, and people's buying habits and aesthetic methods are constantly changing.

Three tips for resolving inventory problems

The usual practice is to discount, deal with, sell at a low price, transfer the inventory at the first level, and then make a large-scale promotion through the terminal, but in addition, there are some better ways.

　 Flexible production batch order

"Small batch, multi band, fast fashion brand ZARA is adopted in this way." The designer said Yan Ming. ZARA's stock price at positive selling period is 17%, and turnover is very fast. After producing enough sales volume for a certain period of time, it quickly loads new goods, so that there will always be new goods in the store, and the shortage will result in scarcity, and it will also avoid the inventory caused by mass production. {page_break}

But this is a test for the development team to understand and grasp the market, and the logistics system must also keep pace with the progress. Many domestic brands do not have two consecutive new products in a week, but they can hold multiple orders to cope with a rapidly changing market.

　 Reduce inventory by matching

Kang Lanxin, Dean of clothing and collocation, said: "matching can effectively digest inventory. The inventory of spring and summer and autumn and winter together can give you a unique effect. The basic stock can also be matched with the new style.

The collocation teacher and the buyer will direct the purchase when the buyer orders. If the styles are not suitable for the production of large codes, and which styles should have special funds, there should be market research before designers design. No matter what kind of stature, temperament customers can buy their own clothes in the store. At the same time, there is another standard. The clothes in the shop must be at least 35. The 35 is to provide customers with adequate selection and matching space.

　 Pre marketing forecast market

The seasonality and popularity of clothing products decide that the selling time of clothing products is extremely important. Once the opportunity is missed, it is likely to become an inventory product. "What will happen this season and what changes have taken place in consumer demand? The marketing department should investigate ahead of time, not just rely on the keen sense of the designer to grasp the market demand, and even the sales data of last season can not be used as a criterion for judging." Insiders said.