UK Outdoor Footwear Brand Lidao Enters China Market
A few days ago, Longde International Group Co., Ltd. officially launched the outdoor footwear brand Lidao in Britain.
strategy
The new conference on "ask" was held in Jinjiang.
It is reported that in order to base itself on China, Lidao brand has chosen to establish strategic alliance with Hongkong Longde international group and carry out Lidao Asia Pacific Business in China.
According to Li Li, deputy general manager of brand operation, to Guo Han, Lidao brand originated in the late 1950s, known as the "outdoor sports town" of the United Kingdom, the British public.
Favor
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Earlier this year, Longde group formally established the Lidao brand in Greater China.
strategic planning
With the deployment, we have established the idea of "Shang Shang family travel". With its unique commodity style and complete commodity category, we invited the famous film star Chen Long to endorse and launch the brand offensive vigorously, and officially began to enter the Chinese market in an all-round way.
It is understood that the dragon group is a comprehensive international group enterprise, the group involved in footwear, clothing, trade, information, technology, finance and other industries, headquartered in Hongkong, China.
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