The Show Also Has A "Mind Of The Palace".

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Since the early appearance of the "Sun King" Louis Xiv era, who should sit in the first row under the flyover has become a "puzzling puzzle" that puzzles people. And so far, the brand managers and show guides that have plagued generations of generations have become the most indescribable secret under the bridge.

These seats, far away from the super models, have already surpassed the physical functions of "supporting the hips and bodies" and become the most profound and meaningful small stools in the world.

It is like a window to spy on the fashion world. After the window, the fashion industry is entangled with the worldly wisdom, the tide and the tide. It is intertwined with the paranoia, the exclusion, the card position and the power struggle between the fashion elite.

Who can sit in the first row? How to divide the seats in the show? It is undoubtedly the best touchstone to test the fashionable "political wisdom".

Show business relationship

If the seats are well arranged, the fashion scene will be peaceful. If there is a slight difference, it will be a nightmare for the public relations.

For the general public, unless you make a fashion show for yourself, you won't be able to sit in front of the show.

So what kind of "lucky children" have "head row"? Simply speaking, they can occupy a place in the first row of the show, not less than the following "red five categories": celebrities, celebrities politicians, media elite, brand guru, super buyers.

If it is strictly based on such typology, it seems that only a slightly logical person should be able to manage the row of seats. Why do we still have such a headache? This is because the thinking activities of "fashionable animals" may be the most unreasonable minds on earth.

"Who sits on my left?" -- such a trivial detail which seems to have nothing to do with the theme of the fashion show will often surpass the show itself and become a super difficult problem for the master to ponder over. Because of the slight difference in the seating arrangement, it will confuse the sense of superiority and prejudice, disturb the red dust and confuse the mind.

If you don't want the photographer to focus on Anna Wintour, watch a show with a black face, it's best to figure out who she is willing to sit with, who can only sit with her, and who sits next to her, and she will immediately get up and leave the field.

If you are interested in becoming the operator of the show, there are several secrets used by people in the industry for your self study.

First, the principle of "oligopoly repulsion" - if there is Anna.

In the presence of such a super fashion giant, please make sure that she must sit in the middle of the first row, with her left and right, a Royal Star, or a fashion designer she wants, and never let her sit with the same type of fashion demon, or the consequences will be serious.

Do not put her together with the master of a country, because there is nothing to say between fashion animals and political animals. If sitting together, the scene will show a realistic version of the pantomime.

There is also a very key trick. If you are not sure whether the "neighbourhood" is arranged for her, please pass the seating list to her assistant in advance. The opinions of these close attendants will often save you on the edge of the cliff.

Second, the principle of "safe distance" - if the stars and giant stars appear on the front row seating table, make sure that they maintain a certain "safe distance".

Because the pictures of these two people are very popular, they are the favorite of all paparazzi. In order not to let your show be the initiator of some kind of Gossip Gossip, please be familiar with the chest and install a fashion blogger or designer among them.

Third, the principle of "merging the same class" - sometimes it is inevitable that the first row will have three or four types of "red 5" at the same time. For example, the collective attack of Chinese girls in the latest fashion week in Paris can simplify the complicated things at the same time, do not need to rack their brains to think about how to separate them from each other, so that they can sit directly together, and the flowers bloom in full bloom, and they will still be full of faces even if their faces and hearts are not harmonious.

A good head row seating table can make a wonderful show. It's the most wonderful part of the show culture. When the Black Pearl Naomi is in front of you, or the supermodel Linda falls on your face, Momoka Ezu and Sharon Stone are looking at your neighbor's eyebrows, or the American version VOGUE and the French edition ELLE editor in chief.

The front row seat table is made in this way.

In the first row of the show, it is a relationship of small society.

Every season's fashion show, thousands of people around the world apply for registration, and grab less than two hundred or three hundred seats.

And having admission tickets does not mean that you are important.

Usually the first row is the area of the big man, and the more the back row is, the less it is.

There is still a lot of technical details to be grasped in order to make a happy row of head seats.

First of all, you must know the "golden ratio" of the head row seats.

Generally speaking, the location of the first row is the best viewing seat, and must be left to the most powerful fashion bigwigs. The front part of the photographer district near the end of the flyover can give guests to politicians, designers, fashion bloggers, and the top row position next to the show is the worst.

Most of the time, when children come out, they see their backs. Such seats can be left to the VIP guests of the brand, because although they have poor vision, after all, they can be compared to the celebrities and celebrities that can only be seen on magazines and televisions, and their identities are different from those of the public behind them, so there is nothing to complain about.

If you are clear about your position, you must remember that in order to achieve the best media publicity effect, please arrange all the important media on the opposite side of the flyover.

The reason is very simple. All the superstars and celebrities' actions, smiles and smiles are in the eyes of the media. They reach the ultimate goal of helping the brand to the maximum, and let all the guests feel the intensity of their attention.

In the real show, even if you put the names of VVIP, RESERVED or even VIPs on each row of seats, you will inevitably encounter those unreasonable "non head row visitors" who are unreasonable to occupy the first row seats.

There are two skills to deal with this problem. One is to let security or etiquette take the most important seats in advance, and strictly set a seat. It is better to be the leader of the gold seat by the leader of the head row table.

Two, once the situation of Hatoyama's nest happens, if the voice is useless, don't rush hard. The solution is to ask the other guests to sit closer to each other.

Never be too serious. In case of quarrel, the atmosphere of the fashion show will be completely destroyed.

The above is only the tip of the iceberg of the rules of the show. Basically, there will never be a seating card for everyone to be satisfied. It is still the saying that practice is real knowledge. Only by deeply and thoroughly involved in the big vat of fashion, can you find out your own doorways in various intricate ties, so that you can pass the test of the top of the show and become a professional fashion person with profound fashion, political sensitivity and fashion consciousness.