Underwear: How Difficult Is It To Buy In Summer?

Deep V, long skirts and beautiful legs, almost all words related to Midsummer, imply people: summer is a season for women to enjoy their beauty.

In fact, most women simply "look beautiful."

Entering the underwear store in shopping malls to choose summer underwear, it is easy to find that women who are "both inside and outside" in summer are extremely difficult.

Let's not mention it now.

The market environment which is more expensive than the coat, the underwear brand's progress space is very big only from the summer underwear's humanization design aspect.

How big is it? My answer is: how big is it.

First of all, Oriental women will not give up their cushions for comfort, and they will not be able to walk out of the house comfortably and comfortably, like a Western woman, so it is very important for them to have the air permeability and sweat perspiration of underwear.

Many brands of summer underwear are mainly made of lace and lightweight fabrics, which are known as comfortable and breathable. However, the inner pads are still heavy and stuffy sponge like stuffing.

Ask underwear enterprises: can we carry out technological innovation in the material of underwear?

Secondly, for tight fitting.

The function of underwear is also very important, but few underwear styles can give consideration to functionality and comfort.

In addition, in order to cope with many neckline or deep V collar summer wear, underwear bra area is getting smaller and smaller. Underwear in summer underwear shop 3/4 cup or even 1/2 cup can be found everywhere. However, the underwear with small coverage is very demanding in support and comfort. Most domestic brands only imitate the foreign brands when they imitate foreign brands.

Two ask underwear enterprises: is functionality and comfort really hard to balance?

Moreover, many underwear brand designers have specially designed the shoulder strap to cater for the needs of summer wear, so that women can show the shoulder strap as part of the interior, or avoid embarrassment when the shoulder strap is accidentally exposed.

However, they seem to have forgotten the truth of too much. Pearl, diamond and lace are decorating this summer's brand of underwear.

The shoulder strap is an accessory. It's too easy to catch up, but it has lost the characteristics of being with the clothes.

Three asked underwear enterprises: can we appropriately control the intensity of design?

Underwear for women is supposed to be the intimate existence of girlfriends. Now, how difficult is it to buy in summer? Why should underwear be difficult for women? When underwear brands complain about being trapped in the same mire and unable to make their own characteristics, it may be possible to revisit the market with the mentality of consumers.

The weather is getting hotter and hotter. Underwear enterprises, please have a heart!