YOUNGOR: Clothing Big Brother Can Also Be Very Fashionable.

September 28th, located in the most prosperous area of the capital Beijing. Youngor Dongdan flagship store reopens. After reloading, the six major brands of YOUNGOR are all stationed, showing the direction of YOUNGOR's multi brand development and the service orientation to satisfy customers' diversified consumption demands.

According to the deployment of YOUNGOR, after the National Day holiday, a large flagship store, which is more than 1000 square meters such as the flagship store in Dongdan, will open in Shanghai, Hangzhou, Xi'an and other cities. This wave of flagship store reloading shows that YOUNGOR, China's largest garment company, is raising the wave of brand upgrading and accelerating its transformation to apparel brand operators.

　　 Building brand matrix to pursue personalized development

In people's traditional impression, YOUNGOR seems to rely solely on a single brand to fight the world, with a single brand to cover all the consumer groups, to focus on the transmission of high-end YOUNGOR image brand. But with the in-depth development of fashion consumer appeal, YOUNGOR has launched a multi brand strategy on its own and launched the "six brands" to meet the needs of different age groups and consumers.

At present, YOUNGOR has formed a unique brand phalanx, the six brands have formed their distinct brand positioning, and the product style is outstanding. The main brand Youngor highlights the functional and formal image; the high-end brand MAYOR aims to build China's customized brand and its connotation is low-key luxury; GY brand builds the concept world of young people in fashion style; CEO represents British style; HANP hemp family highlights health, environmental protection, fresh and elegant origin, and HSM inherits the American style of leisure.

Yesterday (October 11th), reporters walked into the YOUNGOR headquarters office building, which is completely different from the serious and upright decoration style of the 8 floor administrative area. GY studio gives people a sense of ease and vitality. Accompanied by GY designer Wang Guangyi, we visited the clothing display area of GY. The eyes of journalists are the black and white tone, the mix and match style of tailoring, the military tag with the brand of the United States, the Rome shoes and the skeleton bracelet, which are the latest 2012 spring summer wear of GY. It is understood that there are only 12 designers in YOUNGOR GY studio, collecting the latest fashion news at home and abroad all the year round, and the design of the product is up to more than 300 per quarter.

Change is happening quietly in YOUNGOR. Li Rucheng, chairman of YOUNGOR group, said that the positioning of YOUNGOR's six brands is different. In view of this, YOUNGOR's six brand studios have actively nurturing outstanding design talents, and have worked with Japanese first-class designers to build design centers in Italy and other countries. At present, YOUNGOR's six brand studios have absorbed nearly 200 designers. They collect the latest fashion information at home and abroad and absorb the latest design concepts, making the design of YOUNGOR's brands at the forefront of the domestic fashion industry, which will effectively promote YOUNGOR's brand promotion.

　 Actively approaching consumers and interpreting brand culture

At the same time, the clothing brand also needs to communicate with consumers through various channels and carry out marketing activities to maintain brand vitality so as to form an increasingly clear brand image in the minds of consumers and pass on brand culture to consumers. YOUNGOR's management team is well aware of this as a veteran enterprise that has been working on the Chinese garment industry for more than 30 years. Recently, with the strategy of brand promotion, YOUNGOR has quietly arranged many activities to interact with consumers, and has interpreted YOUNGOR's brand culture in many dimensions.

With the reopening of YOUNGOR flagship store in Beijing, YOUNGOR North launched a three week "YOUNGOR suit Culture Festival in 2011" in October 10th. At the core of Beijing, 280 YOUNGOR stores and hundreds of counters in the North China region launched a "cultural experience tour of suits" to understand the unique charm of western style culture in Beijing.

In Ningbo, with the help of the fifteenth Ningbo international dress Festival, YOUNGOR invested tens of millions of yuan to participate in the "YOUNGOR night" large-scale theatrical Gala at the opening ceremony of the clothing festival, and held numerous activities such as famous rostrum, costumes exhibition, Long Ma club's "city up man" sea election and so on. The costumes Festival is the first collective appearance of YOUNGOR's six brands. It will display its latest products in the panorama and display the brand connotation to consumers. {page_break}

　 Secretly practicing internal strength to consolidate the basis of quality

In addition to fully displaying the image and connotation of the six major brands of YOUNGOR, YOUNGOR is still working hard on product quality to ensure the market competitiveness of YOUNGOR's various clothing products with perfect quality.

Completely different from other brands in virtual operation, YOUNGOR has one from cotton to Ready-made clothes The vertical industry chain realizes independent production of key fabrics and autonomous production of garments, and builds a perfect supply chain on this basis. This has also become the basis for YOUNGOR to expand its multi brand manufacturing industry. In the process of implementing multi brand strategy, YOUNGOR also relies on this industry chain to build a completely different quality control system with other brands to consolidate the brand base.

Leading technology can lead the product ahead. YOUNGOR has been infatuated with the technological advantages of its products, and has pioneered the leading technology of VP, DP and other industries. Fabric It also brings YOUNGOR the secret to lead the world.

In YOUNGOR's Hemp studio, the reporter has learned that YOUNGOR has carried out a lot of innovative research and development on hemp fabrics. With the help of mercerizing technology, the hemp product has retained its cool, breathable, low carbon and environmental friendly features while eliminating the coarse and punctuated disadvantages of hemp fabrics. It has made the hemp fabric appear fine, smooth, glossy, soft, non pilling and strong elasticity. At present, the name "high count hemp double mercerized knitted natural multifunctional fabric" has been included in the national key new product plan of 2011, and has been supported by the Ministry of science and technology, which has filled the domestic blank and reached the international leading level.

Recently, YOUNGOR has made new breakthroughs in blending fabrics. According to the introduction, YOUNGOR has developed a mixture of hemp and spun silk blended fabric. This fabric not only retains the characteristics of environmental protection, breathability, and coolness of the hemp fabrics, but also has the advantages of soft handle, good drape and uneasy wrinkle. It is very suitable for women's wear and close fitting clothing, and is expected to be officially launched in next summer. This unique fabric is not available to other garment manufacturers around the world.

　　 Through internal and external training, YOUNGOR has also gained extensive market recognition. Data show that in recent years, YOUNGOR's domestic market sales surged, sales increased by 20% annually, and the profit grew by more than 38%.