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    Look At Modern Enterprise Culture Through 7D Customized Clothing

    2011/10/13 15:41:00 51

    Custom Garment Enterprise Culture

    The canvas octagonal hat is studded with a red five star, a light gray blue uniform, a waist belt, a rough belt, and a trouser leg on the trousers.

    This dress believes that the elderly without more than 60 years old, even after 90, can recognize it as a "Red Army uniform".

    A few months before the 90th anniversary year of the founding of the Communist Party of China, the military uniform nearly a century ago turned into a fashionable costume for a few months ago.


    He wore a purple Beret with gold thread, a white vest with purple vest, a lavender scarf on his collar, a smile and a show of elegance.

    When the passengers got on their luggage and got on the bus, they saw that the steward was so dressed that they suddenly thought they were boarding.

    Actually, this is the stewardess's clothing in Shanghai section of Beijing-Shanghai high-speed railway.


    Dressed in black "

    Swallowtail

    "With a white waistcoat on the belly, head up, with a belly, slowly swinging to the left and swinging in the right direction.

    Even six - year - old children can be recognized immediately. The "costumes" can only be those long feathered fish living in Antarctica, birds that can not fly, and QQ's "image spokesman" penguin.


    These three seemingly irrelevant things, in fact, have a common character, because of the common characteristics of their appearance, thus representing three unique groups.


    You will not take the actors in the Red Army as the PLA, because the Red Army clothes represent the age of climbing the snow mountains and the grasslands. After watching the uniform of the stewardess, the new high-speed rail attendants will be mistaken because the decades of aviation services have been deeply impressed on your mind. You will not regard penguins as fat duck because they are still in the animated cartoon.


    It's in the zoo's air-conditioned room that the goose will wear the tuxedo.


      


     

     


    This group characteristic is full of our life; in the enterprise, it forms the corporate culture, also known as organizational culture.

    It is an organization's unique cultural image composed of its values, beliefs, rituals, symbols, and ways of doing things.

    First of all, whether or not its intrinsic cultural connotations have already been formed, it can first be unified from external form, namely clothing.

    {page_break}


    The custom of online shopping and 7D's O2O service


      


     

     


    This year, the online shopping market has also picked up a new cyclone custom wind.

    First Taobao D2C (designer to customer), through the "design manuscript + model T stage show" mode to carry out group buying pre-sale, and then even furniture, moon cakes,

    Luxury goods

    Have been involved in this custom trend.


    In fact, this mode of online customization and offline service is called "O2O" in the clothing customization industry abroad, that is, online to offline, and has already had a successful precedent.

    The TrunkClub of the United States has been firmly grasped. Most men do not like it or even hate it. But at the same time, men's clothing is more rigid and lacking in characteristics. With the convenience of e-commerce and the reliability of traditional shopping, such as the professional clothing consultants they can provide, this custom tailored website has become the first choice for many men's clothing.


    If online customization can satisfy the needs of individual consumers who want to embody their own style and save time and cost, 7D apparel customization will provide group subscribers a way to guarantee professional and high quality design and reduce costs, which is equivalent to group buying.


    The professional design is the first Chinese designer's brand clothing integration platform which combines the creative clothing brands of dozens of designer studios in Europe, America, Japan and Korea and China through 7D. It connects the most fashionable design concepts in the world for the first time. At the same time, it can naturally integrate the styles into the customized garments according to the unique cultural connotations of different groups.


    Do not belittle the strength of this single design. It is also a cat, in a variety of animations, as long as a slightly different element in the shape, it will become its landmark immediately.

    coat

    "Wearing a black police uniform, you can never doubt that it is a black cat sergeant. A round headed cat with a" four dimensional pocket "is a robotic cat with Dora A dream. The fake prince wearing the new clothes of the emperor must be Garfield; and with a golden cloak and a sword inserted into his waist, he can see that it is a rainbow cat.


    Like this special customization requirement, 7D will not save the quality assurance of the separate version process and the industrial assembly line operation because it is a small customer.

    The same brand designers design, the same line layout and scheduling, the same worker proficiency, the same product quality and cost control...

    After visiting and designing, until the finished products are delivered and after service, the 15 links are linked together, and there are old Beijing chicken rolls and Sichuan spicy beef cattle sold like Colonel Sanders in China.


    7D customization not only brings clothing to the enterprise, but also a modern culture and image creativity.

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