2011 China Keqiao International Textile Fair Will Be Held Soon.

2011 China Keqiao International Textile Fair will be held on October 25~28 at the China Textile City International Convention and Exhibition Center.

As a professional exhibition held in the domestic textile cluster, Kahashi Hiro will not only become a business platform for local enterprises, but also become China.

In order to be able to panoramic display

With the approaching of the 2011 China Keqiao (Autumn) International Textile Fair, before the eleven national day, Chinese Textile City merchants began to prepare to display their corporate image and expand their product sales through the east wind of the Expo.

The reporter recently learned from the organizers of the Shaoxing Textile Fair that up to now, 445 enterprises in and outside the county have ordered 1170 standard booths for the Expo, including many well-known enterprises at home and abroad.

Obviously, Keqiao autumn Textile Expo, which is widely concerned by the industry, has not only sped up the enterprises and purchasers in the textile industry chain, but also injected vitality into the development of the third industry in Keqiao.

Promoting trade and docking to activate the third industry

For the tens of thousands of cloth merchants in Shaoxing County, what the Textile Fair will bring to the textile market is the topic we most care about.

According to the data provided by the Shaoxing Convention and Exhibition Bureau, 32% of the purchasers participating in the Textile Fair have learned about the textile industry of China Textile City and Shaoxing county through the Textile Fair. More than 86% of the purchasers said they would continue to purchase or decide to set up an office in China Textile City directly, becoming a regular customer of the county enterprise and China Textile City.

Through the window of the Textile Expo, more and more textile enterprises are moving to Keqiao and setting up a branch to open up new sales channels and new models.

Their entry led to the prosperity of the textile city.

From this point of view, the Textile Fair has truly realized the triple win of enterprises, markets and exhibitions.

A Market Research Report on Textile Expo shows that more than 78% of China's Textile City operators believe that the Textile Fair has played a direct role in promoting market turnover. More than 63% of operators believe that the volume of trade before and after the spinning Expo is much more than that of weekdays.

In addition, the reporter noted that China's Keqiao textile index, including price index, foreign trade index and prosperity index, will rise after the end of each spinning Expo, which fully shows that the role of the Textile Fair in feeding the textile market is obvious.

In terms of "recessive resources", high quality resources such as capital, technology and talent are highly gathered during every spinning Expo. At the same time, international and domestic high-end industry summit, symposium, trade and business meetings, design competitions and other large-scale activities are attracting many participants' eyes. Textile creative industries formed around the textile design, digital printing and manuscript separation have also become a highlight of Shaoxing textile industry, and become a valuable resource for Keqiao Textile Expo to gather popularity.

In addition, the brand of Textile Expo has directly or indirectly spawned the creation of the independent brand of Shaoxing textile and clothing. In the process of competing with the leading industry of domestic and foreign enterprises, a large number of well-known enterprises and independent brands have emerged in China's Textile City, and the local brands of red and green blue, Ding Ji printing and dyeing, Yi Zhenjin, and Feng Sheng textile garments have grown rapidly and achieved leaping development.

Shen Jinpeng, general manager of Zhejiang Yi Zhen Jin Textile Co., Ltd., told reporters: "the professional exhibitions like Keqiao Textile Fair will play an important role in the development of our enterprises. We have recognized a large number of new customers through exhibitions. Last year, our new women's jacquard fabric brand" floral La "was successfully unveiled at the Expo, and customer feedback was very good.

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Developing MICE economy and promoting Keqiao's prosperity

Whether or not an international large-scale exhibition can be held is an important symbol of the comprehensive competitiveness of the city. Keqiao has a unique advantage in this respect.

The hinterland of Shaoxing county is located near Hangzhou, the capital of Xiaoshan. It is 20 kilometers away from the Ningbo International Airport and 150 kilometers away from Ningbo port.

In October 2007, the International Exhibition Center of China Textile City, which covers a total area of 118 thousand square meters, was officially launched. The first phase of the exhibition hall covers an area of 46194 square meters, which can accommodate nearly 1000 standard exhibitions.

In 2009, the specialized exhibition hall integrated with modern architectural decoration art and service facilities was officially completed and put into operation.

With the support of the hardware foundation, a large number of specialized exhibitions such as the Textile Fair have springing up rapidly in Shaoxing County, and have been developing vigorously.

The two annual Keqiao International Textile Fair is undoubtedly the most noticeable and the leader of the county's MICE industry.

In 2008, after the Textile Fair was upgraded to a national exhibition, the Shaoxing county Party committee and county government confirmed the internationalization of the Expo.

The professional exhibition image of the Expo has also been upgraded to a level, attracting a large number of businessmen at home and abroad.

Not only increased revenue, but also further enhanced Shaoxing's contacts and contacts with the rest of the world, further widened Shaoxing's opening up to the outside world and won more opportunities for Shaoxing's economic development.

While pulling the economic development of Shaoxing County, the Textile Fair has further improved the infrastructure and appearance of Keqiao, accelerated the pace of Keqiao's modernization, made Keqiao's popularity at home and abroad greatly improved, and achieved "double harvest" of economic and social benefits. More and more domestic and international professionals began to understand and understand Shaoxing.

It can be said that the Textile Fair has made an unexpected contribution to the promotion of local economic growth and the acceleration of urban economic development in Shaoxing.

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Leveraging industrial fulcrum and multi industry go hand in hand

Convention and exhibition economy is recognized as a high income and high profit industry.

According to experts estimates, the driving coefficient of exhibition projects to local economic development is about 1: 9, that is, if the direct revenue of exhibition is 100 million yuan, the income of related industries such as catering, tourism, pportation and logistics industries is 900 million yuan.

A large exhibition means that a large number of people, logistics, capital flows and information flows will be gathered in a certain period. A large number of these elements will inevitably generate huge consumption demand for the related industries such as pportation, tourism, catering, accommodation, communication and so on, and will stimulate the rapid development of these industries.

"We have a total of more than 200 rooms, the usual entry rate is around 60%, but during the spinning Expo, more than 80 orders are placed on a single day, plus other guests and some individual visitors, the rate of entry is almost 100%."

Rich International Hotel Sales Department official told reporters.

Hotel accommodation will show blowout growth during the exhibition period, and restaurant business is also particularly hot.

According to incomplete statistics, in recent years, when the Textile Expo is coming, the entry rate of Keqiao star hotels is above 90%, which is 25 percentage points higher than usual.

Entertainment, leisure establishments, restaurants and other industries increased by 20% than usual.

Intermediaries, such as plation, consultation, advertising, printing and training, have increased their entrusted business.

The Textile Expo has also brought many business opportunities to other industries in Shaoxing county. The surrounding property ads are selling the concept of exhibition with "adjacent to the Convention and Exhibition Center, located in the CBD center".

The exhibition center has become one of the highest prices in Keqiao.

The "big cake" of the Shaoxing Fair has also benefited the tourism industry of the county. According to the head of the Ke Yan scenic area, it is the low season of tourism in March and the end of October. However, due to the large number of exhibitors and merchants at home and abroad, the sales of tickets have increased considerably compared with the same period in previous years.

Shaoxing County Tourism Bureau official said, Keqiao Textile Fair has become the golden card of Shaoxing business travel, leading.