Is "Shopping Full Cash Back" Business Promotion Or Will The World Really "Throw Pie"?

"Consumption of 100 yuan, can be recovered 100 yuan; consumption of 1000, you can get back 1000 yuan."

According to a press survey, all the businessmen who launched these promotional advertisements are all joined by a website called Wanjia shopping website.

Earlier, in response to questions about the marketing method of the website, Zhejiang Consumer Protection Committee has issued a consumer warning to remind the public to consume rationally.

Merchant advertising: shopping for cash in full

"Shopping 500 full 500, full 1000 back to 1000", "consumption = free = save money", "buy more and return more, dividends continue" this kind of attractive publicity, on the front page of Wanjia shopping network is very obvious.

In a tea shop in Ping County, as long as consumers buy goods in the store and become members of Wanjia shopping website, once shopping for 500 yuan, they can enjoy the activity of "returning $1 a day" for thousands of shopping websites, and they can return all the shopping items in 500 days.

When a reporter asked questions such as "will the registered members be troublesome" and "how to operate", the salesperson of the tea shop said they could help register as a member and act on behalf of it.

"Every day, the website will get money to your account in the website, and you can withdraw the cash and pfer to the bank card at 100 yuan."

The salesperson enthusiastically recommends.

The reporter understands, at present Pinghe county has many businesses to join ten thousand shopping websites, involving household appliances, motorcycles, department stores, clothing and other industries.

Wanjia shopping:

Brand new consumption mode?

It is understood that Wanjia shopping network was founded by Zhejiang Jinhua Yijia e-commerce company.

In response to doubts from the outside world, the head of the company responded by saying: "Wanjia shopping platform was put into operation in July last year. As a new consumption mode, it is not scary to be questioned, and we are constantly improving and improving ourselves."

In the Galaxy Road of Ping County, the brand of "Zhejiang Jinhua Yijia e-commerce company Ping Heng Office" has officially hung up.

The office is mainly responsible for the alliance of local businesses.

As to whether or not "really will persist in the rebate" question, the head of the office said, "yes, at least you will not lose money, you also buy all the items."

As long as the company is still there, it will definitely continue to rebate.

We have been doing it for over a year, and many people have received the full amount of money before.

Public questions:

How can businesses profit?

"Is it really so good? Can you really get rid of the pie in the sky?" although many people participated in the "shopping rebate" activities of Wanjia shopping network, many people expressed doubts: "business is definitely a business to make money and not to pay for it."

According to a franchisee of Wanjia shopping company, the products sold by merchants who sell 500 yuan each will be turned over to 15% (or 75 yuan) to "Wanjia shopping", which can be regarded as the profit of ten thousand shops.

However, Wanjia shopping is also responsible for returning the full amount to the members.

Informed sources, Mr. Luo told reporters that as a franchisee, it will certainly not lose money in business, and 15% of the paid up will of course be paid by consumers.

That is to say, the original price of the 500 yuan commodity purchased by consumers should be around 420 yuan.

In normal circumstances, Wanjia shopping is a loss making business, so where is its profit point? "That is, if you invest 75 yuan, you will not be able to make a profit of 500 yuan in 500 days.

Mr. Lin is very puzzled, and the number of shopping companies is so large that the cost of website maintenance must be fixed.

Another way to maintain it is to continue to have the later members to join in to pay for the "return money" before, which means the possibility of breaking up the capital chain.

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Consumer reminder:

Big risks need to be on the alert.

In July of this year,

Pinghe county industry and Commerce Bureau official said that the recent marketing model will be investigated and understood, and the commerce and Industry Bureau also reminds advertisers that they need rational consumption in front of all kinds of sales promotion seduction.