Underwear Brand Breaking "Home Clothes"

In the two phase of the newly opened Wuhan International Plaza, the overall tone is shown in the pink underwear area, and many brands are getting together. However, there are also many traditional underwear brands, such as cat people, love to open the cabinet separately, and set foot in the field of home clothes.

In cat person MIIOW SECRET whole category Underwear Life Museum, the reporter saw that the brand breaks through the sales bottleneck of single category, covering all seasons products, such as bra, underwear, warm clothing, household clothes, swimsuit, yoga dress, rhymes, tights, pajamas and so on. Styles, colors and fabrics are chosen according to your choice. Even the use is subdivided, for example, home furnishing clothes, walking in the community has rainbow dress, drinking afternoon tea has color magic cube, seaside holiday has sailor clothing, and is no longer a pure underwear brand.

Insiders introduce the current domestic The underwear market is still in a stage of a thousand armed forces competing for a single timber bridge. This "single timber bridge" is a shopping mall. However, in recent years, the importance of shopping malls to underwear is far less than before. According to the study of consumer psychology by relevant organizations, consumers have a large share of the purchase of underwear convenience, and from the purchase of single personality behavior to the purchase of family members' behavior, in the process, the underwear terminal can provide convenient, one-stop, consultative service, which is obviously not provided by the single store cabinet.

According to the introduction, the emergence of MIIOW SECRET full category underwear life hall is aimed at rewriting the traditional pattern of narrow product category, narrow price band and small regular store in the Chinese underwear market for ten years, so as to better satisfy consumers' demand for underwear consumption.