Shenzhen Fashion Attracts The Attention Of The International Fashion Industry

During the national day, the beautiful messenger from Shenzhen was bearing fruit in the European fashion center.

Since late September, the economic and trade delegation from 20 Shenzhen clothing brand enterprises has come to Europe to display the charm of Shenzhen fashion in the fashion center of the world in nearly 20 days. From London to Milan to Paris, with the opportunity to participate in the three fashion week of the world, Shenzhen garments began to "run" into the circle of international fashion.

In the meantime, 5 fashion brands such as Shenzhen Yi Hui and so on represent Chinese clothing at the same time in Paris. Mitterrand, Minister of culture and culture of France, said that they represent the achievements and future of Chinese clothing brands.

An oriental style.

During the London Fashion Week, the theme of "fashion Shenzhen" was unveiled at the hall of Mason, near the Somerset palace, London. Two fashion designers from Shenzhen, Deng Hao and Xie Haiping, showed an oriental style fashion show for the audience. The hall which only contained 300 people was crowded.

On the show, Deng Hao and Xie Haiping brought together costumes with distinctive national characteristics and combination of Chinese and Western cultures. These works are unique and unique in many European fashion show exhibitions, giving viewers a strong visual impact. European fashion people are full of praise for the fast developing Chinese clothing industry and the Chinese designers' unconventional ideas. Their common comments are: the work embodies the gorgeous modern fashion culture and fashion trend of China.

At the same time, BBC, financial times, high-end fashion network and other famous media at home and abroad are competing for coverage.

Fourth time in London

Zhou Sheng, chairman of Shenzhen clothing brand enterprise Yi Hui, also told reporters in a telephone interview that Shenzhen fashion can go to such a situation today. It is not easy. In 2008, when Shenzhen fashion entered London Fashion week for the first time, it could not enter the main exhibition hall to hold a fashion show.

It is through the joint efforts of Shenzhen fashion people that they slowly come out of the country, and the design ability and manufacturing level are increasingly recognized by the European fashion industry.

"It's sad to think back to this experience."

Shen Yongfang, President of Shenzhen garment industry association, said that such experience also stimulated Shenzhen garment enterprises to accelerate their industrial upgrading and pformation.

In the past four years, Shenzhen clothing has undergone a qualitative pformation, and has gradually been recognized by the international fashion industry. This year, once again in London Fashion Week, Shenzhen clothing brand has become a guest of the main show.

After watching the fashion show in Shenzhen, Liu Xiaoming, Chinese ambassador to the United Kingdom, said that Shenzhen's development benefited from innovation and creativity. Pioneering and innovating is the source of Shenzhen's miraculous rapid growth. Innovation and creativity are the essence and soul of fashion.

Fashion Shenzhen is not only an exchange activity between Chinese and British garment industry, but also a close contact between Chinese and British cultures.

It is not only conducive to the pformation and development of China's fashion industry from "made in China" to "Chinese design" and "Chinese creation", but also conducive to enhancing mutual understanding and understanding between the Chinese and British peoples.

"Shenzhen clothing has become more influential in the world, and all of this has benefited from the solid foundation of Shenzhen's clothing industry."

Xie Haiping, a famous fashion designer, thinks that

After 20 years of development, Shenzhen garment industry has become a synonym for fashion. Its products sell well in large and medium-sized cities at home and abroad, and the market share in China's key cities is more than 50%.

The high-end market position accumulated by Shenzhen fashion has been accepted by consumers in most parts of China.

Famous designers, fashion designers, Deng Hao, Xie Haiping and other distinctive designer fashion brands have emerged. The famous designer Liang Zi and Luo Zheng have won the Golden Summit Award of the highest honor of Chinese clothing industry, and Xie Haiping has been in London Fashion week for a long time and has made a distinction in the European fashion world.

Shenzhen clothing enterprises pay great attention to learning from the styles and ideas of the fashion designers of Paris, Italy and Milan, such as guris, Ma Tiannu, Yi Hui, Niersi, and other brands. They have invited famous international fashion designers to cooperate in brand and design, keep up with fashion trends and grasp the trend of international fashion.