With The Advantages Of &Nbsp, Wenzhou Women'S Clothing Is Good For The Cool Trees.

　　 Zheng Chen AI As the president of the Wenzhou clothing trade association, it began in 2006. In charge "Wenzhou clothing chamber of commerce until now. In the meantime, under his "planning", Wenzhou's name and name purchase plan, Wenzhou clothing company's high-profile appearance in Hongkong Fashion Festival, famous products into the store docking conference and other industry activities, the Wenzhou garment industry has been upgraded to a new level of development.

Not long ago, the reporter went down to Wenzhou. He interviewed Zheng Chenai exclusively on the development of the Wenzhou women's clothing industry and the development of Wenzhou's clothing industry and the future trend. A picture of the development of the clothing industry in Wenzhou gradually became full and three-dimensional.

When it comes to the clothing industry in Wenzhou, people naturally think of men's clothing, but women's clothing has no special impression. How do you view this phenomenon?

Zheng Chenai: actually, Wenzhou women's wear started in 1980s, earlier than men's wear. In the early 90s, Wenzhou women's clothing developed well. At that time, the Miao fruit Temple (a famous clothing wholesale market in Wenzhou) sold almost all women's clothing. Later, the men's suit in Wenzhou began to develop gradually. trend 。

Before and after 2003, Wenzhou's clothing enterprises, whether men's clothing or women's clothing enterprises, are in a period of adjustment.

What do you think of the development of women's clothing in Wenzhou?

Zheng Chenai: Wenzhou women's wear started early and the foundation was good, but it lacked market cultivation and cultural creation. As a matter of fact, as far as the National Women's clothing industry is concerned, the Expo and fashion week around the world, I think that there is not much concern about the consumer market.

There is a strange phenomenon in the industry: when the designer develops new products, the enterprise then opens the order, and the agents come to pick the styles and orders, and the quantity is different, and take them back to sell. The agent later gave feedback to the company. In fact, in clothing, consumers are primary school students, agents are junior high school students, designers are high school students. Now it has become a work of senior high school students. This upside down phenomenon is very abnormal, resulting in the backlog of enterprises' goods.

Paris and Milan are successful because they have culture and mature consumer market, so that there is a real trend press conference. Clothes are beautifully done, but without good dress culture, they will always be a big garment producing country, and they can not become a powerful clothing country. If the Tang costume is to encourage the wedding dress to wear, it will last for a hundred years. But if the Tang costume becomes fashionable, it is wrong. The Tang costume should be a culture, not a fashion.

At present, from the perspective of the development of China's garment industry, it has been encountered in terms of employment, cost and so on. bottleneck 。 What is the situation of Wenzhou's clothing industry?

Zheng Chenai: recruitment difficulties, raw materials and labor costs significantly increased, resource shortages, lack of talent and other issues, the situation in the Yangtze River Delta and the Pearl River Delta region are almost the same, and this is also the common problem facing the domestic clothing industry. Wenzhou is not afraid of these problems, and some problems can be overcome in the future development. With the development of society, labor costs will inevitably rise.

To some extent, rising costs and other issues are driving the whole industry. Transformation and upgrading There is pressure to develop momentum. The transformation and upgrading of Wenzhou's garment industry was raised at the end of 2006. {page_break}

So how did Wenzhou's garment industry do transformation and upgrading?

Zheng Chenai: in view of the transformation and upgrading of the industry, the Wenzhou clothing chamber of Commerce has put forward the "four modernizations" measures, namely, the fine quality of manufacturing, the joint development of enterprises, the transformation of industry, the upgrading of Commerce and brand. Expand Monopolize.

In addition, the Wenzhou Garment Chamber of commerce also proposed the concept of "6", that is, "3" transformation and "3" promotion. The "3" transformation refers to the shift from OEM to ODM, from production to commerce, and from production to value.

"3" promotion, the first is technological upgrading, enterprises in addition to equipment, technological transformation, but also to strengthen product development. The second is management improvement, which involves efficiency management and quality management. The third is the promotion of value, which is related to whether enterprises can make continuous investment and whether they can cope with the rising cost. China's garment enterprises have experienced the experience and elimination of the market, and will come out with competitive advantages.

Recently, the media reported that SMEs in Wenzhou had difficulty in loans and many of them failed. The majority of SMEs in Wenzhou clothing industry, how are they doing?

Zheng Chenai: business failure is a natural elimination of the market. The market follows the law of "survival of the fittest and survival of the fittest".

At present, the financing channels for small and medium-sized garment enterprises in Wenzhou are further widening. Many commercial banks have successively established strategic cooperative relations with the Wenzhou chamber of Commerce, providing credit guarantee, joint guarantee and a series of special services for small and medium-sized enterprises. At present, a number of enterprises have benefited and got the urgent working capital.

Just now, you talked about some difficulties that Wenzhou clothing industry has encountered. What is the advantage of the industry?

Zheng Chenai: Wenzhou's clothing industry has its advantages. First of all, in terms of manufacturing, Wenzhou's manufacturing capacity is not bad. Many international brands have been OEM in Wenzhou. Wenzhou garments have considerable quality manufacturing capabilities. Some people despise the OEM. In fact, there are several kinds of brands, such as manufactures, designer brands, etc. as long as the links in the industry chain are well done, they can be called brands.

Secondly, the advantage of Wenzhou garment industry cluster is obvious. For example, at present, there are 16 well-known trademarks in Wenzhou, 9 in China, 17 in the national inspection free products, 11 in the Chinese garment industry, and 17 in the apparel industry.

How do you think the expansion of women's clothing industry in Wenzhou will be expanded?

Zheng Chenai: I do not deny that compared with Hangzhou women's wear and Shenzhen women's wear, Wenzhou women's wear is weaker, and domestic voice is not much. Not only is the women's clothing industry in Wenzhou, but the whole Wenzhou garment industry does not have a professional market for clothing at the moment, and there is no decent clothing street (just 300 meters away from Ma Ma Street), and there is no holiday for costumes. If these are not, women's clothing in Wenzhou is very difficult to have its own view.

If Wenzhou women's clothing is to occupy a place in the National Women's clothing industry, it will take a lot of action and a certain amount of time. At the same time, the overall advantages of Wenzhou's clothing industry should be brought into full play. It is a train of thought to make achievements in the first-line market, and making a sound in the two or three tier market is also a train of thought.

The chamber of commerce is ready to build five platforms with the government, that is, do a good job in designing research and development platform, set up a customized street, set up an exhibition, build training training school, and create financing platform.