Taobao'S New Rules Trigger Business Protests &Nbsp; Refraction Of E-Commerce Pformation Dilemma

Alibaba is 12 years old, and its Taobao is in its prime year.

Taobao mall announced business investment for 2012 in 10.

Small and medium-sized sellers responded strongly, thousands of sellers quickly formed an anti Taobao Alliance on the Internet, and began to express their dissatisfaction from the 11 day evening.

The reporter understands, small and medium-sized sellers sell goods to the mall Sellers one by one.

If the owner fails to deliver the goods, he will apply for compensation.

According to the regulations of Taobao mall, the seller can get compensation for 72 hours without delivery, and the shops involved will be deducted or even closed. If the shopkeeper delivers the goods, he will make a score of 0 or 1 points for the store after determining the receipt, and apply for a refund immediately.

This will affect the credit rating of sellers, such as rating and return rate.

It is reported that after half an hour of protest, the big seller of the mall, "Han Du Yi house", has more than 2000 pieces of merchandise being forced to go off the shelves.

Sellers such as "seven grid" and "UNIQLO" have also been hit hard to varying degrees.

A legal person pointed out that the "protest" behavior of small and medium-sized sellers needs to bear the legal risk of "contracting fault liability", which is a violation of the first contractual obligation under the principle of good faith.

Alibaba group announced in June this year that it will split Taobao into three companies, namely, panning, Taobao and Taobao mall.

Tao Ran, a senior public relations director of the group, said on micro-blog that Taobao's "split to three" was demolished according to customer needs and customer attributes.

The Taobao mall, established in 2008, is a shopping platform dominated by brand online stores.

Chen Shou Shou, an international analyst at Analysys International, said that the cost increase should be regarded as the beginning of Taobao's abandoning of the small and medium-sized seller's market and the gathering of superior resources to feed big sellers. Such turbulence is just the beginning.

After the incident, Alibaba CEO Ma Yun issued a total of two micro-blog, with a strong attitude, saying that the company wants to make money and is normal. It will summon up the courage to persist in doing what should be done.

Zhang Yong, President of Taobao mall, revealed at the media conference on 12 that at present, there were several ten brand sellers who were affected. He also said that the seller would be compensated for the attack, but it is still in the development of the event and there is no specific compensation plan for the time being.

13 days ago, reporters found that in front of the Taobao mall headquarters in Hangzhou two road, the massive protest action came to an end and returned to normal.

Cai Yuli, Taobao's public and customer communication department, responded that the communication channels between the company and Taobao merchants had been smooth, and there was also a special person to communicate with merchants after the incident.

So far, no official voice has been heard from the incident.

When looking at the website of the China Electronic Commerce Association, reporters found that, in addition to some policy guidance documents, there is not a specific legal document in the "policy and regulations" column.

Data from the China Internet Network Information Center (CNNIC) show that by the end of 2010, the number of Internet users in China has reached 457 million, of which the number of online shopping users has increased by 48.6% over the past year, reaching 161 million. Online shopping has become the fastest growing network application item of the year.

The latest report released by the agency in July this year holds that e-commerce applications are ushering in a relatively slow development period. At present, China's online shopping market is undergoing pformation and upgrading, and from the mixed bazaar market mode to the era of branding and quality competition.

Some analysts have pointed out that in the conflict between Taobao mall and small and medium-sized sellers, enterprises have become the makers of industry rules, but they lack the support from government departments and trade associations, as well as the support of policies and regulations.