Taobao Mall And QQ Online Shopping Two Open Platforms

The B2C e-commerce market competition in 2011 will be more intense, and the industry threshold will also greatly improve. The new round of shuffling stage of the industry is expected to follow.

Back in November 1, 2010,

Different from other large B2C shopping platforms in China, Taobao TBW and Taobao share more than 98 million members to provide fast, safe and convenient shopping experience for online shopping consumers.

Provide 100% quality assurance products, 7 days no reason to return the after sales service, provide shopping invoices and shopping cash points and other quality services.

At the same time, Taobao mall has gradually become an important part of Taobao network in Taobao strategy. It has become one of the main services of Taobao network. At the same time, Taobao mall as the main service brand of Taobao network has attracted more and more buyers' attention and support. In the new round of Online shopping game, the network has broken through the downturn of the previous network, and officially stepped out of its B2C.

Every day, Taobao stores offer different degrees of discounts to consumers. If there is a special brand discount navigation, they will gather the preferential information of the major brands to facilitate consumers to browse and select, or list the target products for consumers according to different festivals, seasons and other factors. The strong discount sale with the Sellers will also be displayed on the front page, providing convenience for consumers to choose commodities, and also an important embodiment of the pertinence and accuracy of Internet communication. And at the bottom of the page, there is a link of the famous best-selling brand, which can avoid the search link and directly enter the product.

In September 19th, Taobao mall announced its open B2C platform strategy and signed strategic cooperation with 38 vertical B2C enterprises.

Coincidentally, a day later, Tencent's new e-commerce platform QQ online shopping was exposed, and 6 B2C enterprises will be stationed in QQ online shopping in advance.

The 38 vertical B2C businesses include fan Kai pin, shop 1, Yintai network, new egg, red children, Coba network, Yi Xun and Holle.

The online shopping website B2C believes that the open platform strategy of the two Internet giants brings the new stage of e-business to platform level competition.

The almost unanimous judgement of the industry is that future B2C platform level competition will also be launched between Taobao mall and Tencent.

As a result, the three integrated B2C Jingdong mall, Dangdang and Amazon will also have to face the choice of "cooperation or independence".

It is understood that the operation mode of the two super platforms may be different, but roughly the same.

QQ online shopping adopts the way of category concession. In the category of 3C, sports shoes, cosmetics, clothing, daily necessities and jewellery, it has exclusive cooperation with a core B2C.

According to the insiders, Taobao's platform is more open and integrated, and the mode of QQ online shopping is more likely to outsource categories and avoid competition on the platform.

Tencent has the largest social network in China, opening up traffic, not only to bring benefits to many electric providers, but also to enrich its services.

It is understood that Tencent will adopt a category franchise way, that is, let a core B2C alone operate a category of clothing, daily necessities and so on.

Among them, Tencent's investment in good buy, Kelan diamond, Yi Xun, "near the top of the building, get the first month," will be the exclusive operation of sports shoes, jewelry and 3C, and clothing, daily necessities, cosmetics, respectively, by the V+, 1 stores, daily network operation.

For the exclusive cooperation of "open to the poor and love the rich", Tencent said it is to ensure the healthy development of the platform and accumulate user reputation.

Chen Shou Shou, an international analyst at Analysys International, said that the future competition of e-commerce will gradually evolve into the competition of supply chain integration capability.

The essence of Tencent's super electronic business platform is the re integration of the whole industrial chain structure, to a certain extent, the allocation of resources will be more optimized, and the professionalism of each link will become more prominent.

He believes that the domestic B2C e-commerce market has entered the era of platform based competition represented by QQ online shopping and Taobao mall.

Taobao mall itself will not sell, not be a retailer, but will position itself in the role of "B2C ecosystem builder". By building an open B2C platform, it will build a B2C ecosystem with third party service providers, including brands, suppliers, retailers, and logistics providers, to work together to provide quality products and services for consumers.

The two platforms have their own advantages. Tencent is not an enterprise that engages in electricity business from the very beginning. What he owns is more social advantages. The difficult problem is how to improve the conversion rate. Although the "socialized electricity supplier" is only a concept at present, the future development is definitely unlimited.